Gucci Jumps Feetfirst Into AR With Augmented Shoe Shopping Experience
VRScout
JUNE 29, 2019
Gucci AR lets you try on outrageously expensive shoes for free. Gucci is jumping into AR feetfirst with a new app that lets you try on shoes from their signature Ace lineup by superimposing AR models of the expensive kicks over your feet, so you can see how you look flexin’ a pair of Gucci’s Ace GG terry cloth sneakers, which—by the way—cost $650.
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