Google Swirl Redefines Advertising With Its 3D Ad Format
ARPost
JULY 10, 2020
The biggest ad platform in the world is now open for immersive content. Last June, Google released a new 3D ad format called Swirl , which meshes programmatic advertising with next-generation content. Previously available only through Google team, Swirl was released to all brands yesterday , on July 9, making it available to all advertisers. Users will now be served banner ads that feature 3D models and animations that are interactive and dynamic.
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