Top Music Festival Organizers Are Going All-In On VR And AR-Enhanced Live Experiences
VRScout
FEBRUARY 11, 2020
The 7th Annual DEW Expo introduced a wealth of marketers ready to adopt immersive technology. . Live experiences are quickly becoming the number one method for generating publicity and building fandom around a brand. On Thursday and Friday, the 7th Annual Digital Entertainment World (DEW) put it on record that there is a growing interest in VR and AR technology as a tool to enhance live experiences, drive results, and create memories for audience members that last a lifetime. .
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