What Are AR Glasses’ Impediments to Scale?
ARVR
JUNE 11, 2021
AR ’s traction over the past few years has occurred mostly through the smartphone camera. As our research arm ARtillery Intelligence quantified in its mobile AR revenue forecast , this early AR modality has reached scale by piggy-backing on a ubiquitous device we all carry. But that scale has a tradeoff. Mobile AR’s quantitative benefits come with qualitative detriments.
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