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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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Highlighting the Top 3 XR Trends of 2023 [Insights From This Year’s AWE USA]

ARPost

ThinkReality VRX HTC presented their modular HTC Vive XR Elite ($1,099) for which they had won a “Best Headworn Device” award. Magic Leap 2 is known for offering what is called segmented dimming, but in the case of the Crossfire, the glasses would become completely opaque despite the AWE show floor being exceptionally bright.

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AWE 2023 Is Right Around the Corner

ARPost

But, the company is definitely going places. Day Two Day two only has one proper keynote scheduled, this time with Magic Leap. Last year, the company’s Head of Product Management, Jade Meskill, took the stage to talk about the Magic Leap 2 and “augmented enterprise.”

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Top XR Vendors Majoring in Education for 2022

XR Today - Virtual Reality

One of the most popular companies in the virtual reality space today, HTC VIVE specialises in delivering high-quality immersive experiences to enterprises and everyday users alike. VIVE’s technology combines incredible high-definition visuals and audio with ease of use and a flexible ecosystem for software programs. Magic Leap.

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. The pilot, which used an iPad and HTC Vive powered by Marxent’s 3D Cloud Service, showed that VR increases average order value by 60%. The company’s direction is unclear.

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What is the Influence of Major Corporations in XR and Spatial Computing?

XR Today - Mixed Reality tag

The Future of Magic Leap After Ross Rosenberg was appointed Magic Leap’s CEO in October 2023, the company has since focused on its enterprise roadmap for 2024; targeting its XR devices towards enterprise and industrial clients. Magic Leap started to understand that these walled gardens are not their future.

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XR Predictions for 2023: Enterprise XR will Boom ?

XR Today - Mixed Reality tag

Going forward, I think we’ll see more examples of MR gaining rapid adoption in the enterprise space, particularly as Varjo, HTC Vive, Magic Leap, Microsoft, and other leaders continue to innovate. 4. Magic Leap will Release More Affordable Headsets. The world of XR is definitely evolving at an incredible rate.