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How XR Fan Engagement Brings Fans Closer to the Game

ARPost

The University of Tennessee senior tight end Jacob Warren for the Craven Wings restaurant chain. Teams get new ways to bring fans deeper into the sports that they love (and, yes, collect some much-cherished user data). The signee? The good news keeps getting better.

Gaming 324
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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

The Nashville, Tennessee-based company develops app-free creative content on any static image to boost engagement and conversion rates. Hutfless explained that data showed the average attention span for consumers is “eight seconds.”

AR 71
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The Top Five Retail Technology Trends In 2023

Bernard Marr

It also enables retailers to learn a lot about us as they track our customer behavior and combine it with data from any number of other online sources in order to build a detailed view of who we are and what we want from our shopping experiences.

Retail 40
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The Curious Relationship Between DVDs and VR

VR Playhouse

If this fact isn’t enough to convince you of the terrifying speed at which ideas and technology move, here’s another: A hundred years ago, the first supermarket was opened in Memphis, Tennessee. If you take a quick look at the data, you might be tempted to draw some interesting conclusions. As I said, terrifying.

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How Are US Regulators Affecting Big Tech’s XR Plans?

XR Today - Mixed Reality tag

Attorney generals from eight states—California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia—have joined the litigation. Regulators in Brussels accused the tech giant of violating General Data Protection Regulations (GDPR). The violations included collecting data and imposing personal ads on users.

Microsoft 101
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Can the Industrial Metaverse, XR Build Future Smart Cities?

XR Today - Mixed Reality tag

My mom [who recently experimented with the Meta Quest 2] started to understand this because she was in the form of an avatar in this app, looking at her hometown of Ireland while sitting here in Memphis, Tennessee. We’re giving them the opportunity to use the tools and to start to look at data differently.

Industry 121