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Data Dive: VR Finishes Q1 Strong

ARVR

Now as Q1 closes, we continue the tradition with a critical mass of milestones for a VR data roundup. Report Card Jumping in, we’ve aggregated Q1 data points and milestones for this week’s Data Dive (announcements happened in Q1, though some track prior-period activity). That means this quarter….or or it’s already happened.

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Data Dive: How Should We Measure AR Marketing?

ARVR

It tracked 15 brand lens campaigns and correlated their activation to three years of sales data, brand-health tracking and other KPIs (full methodology here ). Data Dive: How Should We Measure AR Marketing? In short, Snap worked with Nielsen to convert AR performance to metrics that can be compared with the above formats.

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Data Dive: Closing AR’s Supply/Demand Gap

ARVR

Generally is the key term: Survey data from our research arm ARtillery Intelligence signals good and bad news for consumer AR traction. Meanwhile, another data set recently hit our desks from Snap and Ipsos. Data Dive Before diving into the findings, what was the methodology?

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Snap Q4 Earnings, Part II: The Data Dive

ARVR

After Friday’s XR talks that highlighed AR-based earnings call quotes, we switch gears to break down all of the data points, milestones and feature updates for this week’s Data Dive. This sheer volume of AR appreciation and attribution has also caused us to break our analysis into two parts. But first, what were overall results?

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Data Dive: Is AR Landing with Everyday Consumers?

ARVR

Beyond performance, there’s consumer sentiment data. Survey data from our research arm ARtillery Intelligence signals good and bad news for consumer AR traction. Another data set recently hit our desks from AR shopping tech provider Vertebrae , indicating positive sentiment towards immersive shopping. Are they asking for AR?

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Snap Lens Fest: the Data Dive

ARVR

As data hounds, naturally our ears perked, so we’re spotlighting the new numbers and their strateigic implications for this week’s Data Dive. After this data-centric rundown of Lens Fest, we’ll circle back in our XR Talks series to examine the full keynote and its product updates. There are now more than 2.5

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The HIG-M4 VR Gunstock Looks EXTREMELY Realistic

VRScout

The device itself is composed of five primary components designed to replace your right controller: a Grip Controller, Hand Holder, Controller Fixture, Shoulder Stock, and Magazine Battery. You can also pick up a HIGVR Data Glove for a more immersive experience, but more on that later.