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XR Advertising Case Study in Focus: VIVE and Rinnai America

XR Today - Virtual Reality

Designed to be entertaining and light-hearted, as well as educational, Yank the Tank presented users with practical challenges, like how to determine which gas line to run, and figure out the venting size required for the job.

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XR Travel Case Study in Focus: Qualcomm, Skylights and Alaska Airlines

XR Today - Mixed Reality tag

Qualcomm, Skylights, and Alaska Airlines are taking advantage of this fact to deliver premium in-flight entertainment to a new generation of travellers. A New Level of In-Flight Entertainment. In-flight entertainment hasn’t had many changes over the last few years, but XR programming could change all that. Looking Ahead.

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XR Travel Case Study in Focus: World XR Forum and Crans-Montana

XR Today - Mixed Reality tag

Capitalizing on the entertainment value the experience had to offer, the World XR Forum highlighted the experience as a “wellness” solution. It will be interesting to see what this successful case study helps to inspire in the future of the travel industry.

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8 Insightful XR Travel Case Studies to Read in 2022

XR Today - Mixed Reality tag

Today, we’re going to be looking at just some of the most amazing XR travel case studies from the last few years, to give you an insight into what travel brands can accomplish. This platform is engineered to deliver the power and performance required for in-flight entertainment, with enhanced security. Varjo and Arksen.

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Live Event Augmentation Tool MXR Hits The XR Market

VRScout

The type of tooling that MXR is building should help alleviate those costs for musicians helping to scale more interesting and engagement entertainment experiences across the industry.” “The issue is that these productions are so often cost prohibitive.

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XR in Telecoms and Media Case Study: Verizon and Snapchat

XR Today - Mixed Reality tag

Telecommunications companies are making a huge impact on the XR landscape. After all, delivering immersive experiences requires more than just the right screens, or hardware.

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Gorillaz Debut AR YouTube Experience At Coachella

VRScout

This award-worthy case study made for augmenting a YouTube livestream, layers a larger-than-life 2D (the band’s imaginary frontman) on the very top of the proscenium and syncs up perfectly with Albarn performing live on stage. “Gorillaz are perfectly positioned to experiment with the canvases that exist between physical and digital.”

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