Boston Dynamics robots let loose with afterwork beers in Super Bowl ad

Spot the robo-dog now chugs beer.
By Sasha Lekach  on 
Robots and workers dancing in a factory
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Spot, the dancing robo-dog from Boston Dynamics, will make a Super Bowl appearance alongside with its robot friends.

In a Super Bowl ad that will air during the Feb. 13 game we see the yellow, quadruped robot crack open a cold one, chug it, and burp loudly. An after-hours party ensues at the Boston Dynamics headquarters, with Spot joining a crew of Atlas robots and two human security guards.

The full 60-second ad for Boston-based beer company Sam Adams includes plenty of "wicked" jokes and thick accents. The founder of Boston Dynamics, Marc Raibert, makes a brief cameo.

During the Rams-Bengals matchup, a shortened 30-second version of the ad will air with fewer office shenanigans, but with a steady supply of beer-fueled robo-dancing.

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Sasha Lekach

Sasha is a news writer at Mashable's San Francisco office. She's an SF native who went to UC Davis and later received her master's from the UC Berkeley Graduate School of Journalism. She's been reporting out of her hometown over the years at Bay City News (news wire), SFGate (the San Francisco Chronicle website), and even made it out of California to write for the Chicago Tribune. She's been described as a bookworm and a gym rat.


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