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Staking Claim to a Digital Plot in AR, with SuperWorld’s Hrish Lotlikar

XR for Business Podcast

So building and developing a new story that starts on the feature film side and then organically moves to interactive all the way through TV, through all the way to amusement park rides and toys. But yeah, currently, it’s also a really great marketing accompaniment to any kind of linear entertainment on the feature film side.

AR 78
article thumbnail

Staking Claim to a Digital Plot in AR, with SuperWorld’s Hrish Lotlikar

XR for Business Podcast

So building and developing a new story that starts on the feature film side and then organically moves to interactive all the way through TV, through all the way to amusement park rides and toys. But yeah, currently, it’s also a really great marketing accompaniment to any kind of linear entertainment on the feature film side.

AR 78
article thumbnail

Staking Claim to a Digital Plot in AR, with SuperWorld's Hrish Lotlikar

XR for Business Podcast

So building and developing a new story that starts on the feature film side and then organically moves to interactive all the way through TV, through all the way to amusement park rides and toys. But yeah, currently, it's also a really great marketing accompaniment to any kind of linear entertainment on the feature film side.

AR 60