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Snapchat Mutates X-Men Fans via Augmented Reality to Sell Tickets for 'Dark Phoenix' Movie

Next Reality AR

Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers? Based on the new Snapchat augmented reality experience promoting X-Men: Dark Phoenix, which debuts in theaters on June 7, the answer is a resounding "yup."

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Papa John's Launches 'Spider-Man: Far from Home' AR Experience via Snapchat

Next Reality AR

In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home. Don't Miss: Snapchat Mutates X-Men Fans via Augmented Reality to Sell Tickets for 'Dark Phoenix' Movie On the rear camera, Snapchat's Marker Tracking.

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Design And Race Your Own Car With NASCAR Mobile AR Racing

VRScout

2 – Phoenix. Augmented reality is helping us revolutionize the way that NASCAR fans engage with the sport,” said Tim Clark, NASCAR senior vice president and chief digital officer. 12 – Kansas, Texas, and Martinsville. Monday, Nov.

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Pico 4 & Pico 4 Pro Standalone VR Headsets Spotted in FCC Filing

Road to VR

As noted by Protocol, Pico appears to have called the new hardware ‘Phoenix’ in the FCC filing, and it’s reported to run on Android Q via a Qualcomm processor. Both headsets are identical in specs “except additional eye tracking & face tracking function for Pico 4 Pro,” the company says in the filing.

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Gaming-Themed Atari Hotels Will Include VR And AR Entertainment

VRScout

Eight locations are set to open across the US, beginning later this year in Phoenix. ” The first Atari Hotel is scheduled to open later this year in Phoenix, Arizona, followed by seven additional locations across Austin, Chicago, Denver, Las Vegas, San Jose, San Francisco, and Seattle.

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Artist’s AR Exhibit Shows Two Sides Of The Same Reality

VRScout

Adobe’s artist in residence explains how augmented reality proved to be the perfect medium to express herself. . Once viewed through an iPad using AR technology, however, the seemingly empty room erupts into a chaotic blend of red and yellow colors as an augmented phoenix rises from the emptiness. “I

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ByteDance Files Pico 4 Patent Amid FCC Scandal

XR Today - Virtual Reality

Despite ongoing controversy over US data collection concerns, ByteDance continues its immersive journey through its virtual reality (VR) hardware division, Pico Interactive, and its augmented reality (AR) content distribution platform TikTok.

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