UploadVR Between Realities podcast

MAY 1, 2017

Unity CEO John Riccitiello has been following both virtual and augmented realities for a long time and, like the rest of us, he’s waiting for it to go mainstream. Today at Unity’s Vision Summit, he outlined how and when he thinks it will get there. Price point, for example, is the most glaringly obvious factor.

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Unity AR Augmented Reality Sony 187

XR Today - Mixed Reality tag

JANUARY 4, 2024

This week, Sony officially entered a partnership with GeniusXR and The Alan B. Levan | NSU Broward Center of Innovation and Sony exemplifies our commitment to pushing the boundaries of Virtual and Augmented Reality. This partnership with the Alan B. John Wensveen , Ph.D,

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Sony Machine Learning Training Construction 89

UploadVR Between Realities podcast

OCTOBER 20, 2016

The very first Vision VR/AR Summit was home to keynote addresses from established leaders in the emerging industries, leaders such as Gabe Newell of SteamVR, Palmer Luckey of Oculus, and Dr. Richard Marks of PlayStation VR. This second Vision Summit will be the debut of the official Vision VR/AR Awards – Asia. Best AR Experience.

Asia 100

Asia Unity Technology AR 100

Road to VR

AUGUST 1, 2023

Today, big tech companies including Apple, Pixar, Adobe, Autodesk, and NVIDIA, announced the formation of the Alliance for OpenUSD ( AOUSD ), which is dedicated to promoting the standardization and development of a 3D file protocol that Apple says will “help accelerate the next generation of AR experiences.”

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Apple AR Machine Learning Industry 195

XR Today - Mixed Reality tag

JUNE 30, 2023

On the other hand, Unity is introducing tools that leverage AI to simplify XR content creation processes. Unity Muse, Sentis to Tap AI-Powered Content Creation This week, two AI tools, Unity Muse and Sentis , were released to assist creatives in designing immersive worlds and XR content.

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Unity Apple Tools Immersion 61

The Ghost Howls

MARCH 1, 2024

Mixed Reality as a milestone for AR glasses We are all seeing how every VR headset now has also mixed reality features. The reason for this love for passthrough mixed reality is not the technology per se, but because it is a stepping stone toward AR glasses, the technology that will substitute smartphones.

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Trends Apple Google Unity 407

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 It is clear that Apple working diligently to become a big player in the AR/VR space.

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Virtual Reality AR Augmented Reality Google 130

Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. There are however too reluctant holdouts left; Apple and Magic Leap, but it remains to be seen what either are bringing to the table.

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Microsoft Magic Leap AR Groups 255

The Ghost Howls

JUNE 26, 2023

But there’s even more: Unity has already published a page about how it is possible to build for the Quest 3 using not only the XR Interaction Toolkit, but also AR Foundation. AR Foundation is typically used for AR devices, e.g. smartphones, and it’s the first time to my knowledge that is employed with a VR headset.

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Unity Retail Eye Tracking Simulation 294

Cats and VR

JUNE 29, 2016

Get a glimpse into the gameplay in Ghostbusters: Dimension, created with Unity 3D. Unity, the largest global development platform for creating 2D, 3D, VR and AR games and experiences, today announced a new and truly unique virtual reality (VR) experience "Ghostbusters: Dimension" has been built using the Unity Technologies platform.

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Unity New York Virtual Reality Sony 103

The Ghost Howls

JANUARY 23, 2023

Welcome to another roundup of AR/VR news of the week! Wishing you all a very positive and special year of the rabbit, I leave you with the most important news of the week in AR and VR! Wishing you all a very positive and special year of the rabbit, I leave you with the most important news of the week in AR and VR!

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Microsoft Survey Apple AR 310

ARPost

JULY 23, 2021

The COVID-19 pandemic has shown us how important immersive and interactive apps and games are in our everyday life. Using AR and VR, many people were able to continue working , remodel their homes, stay fit , and discover new ways of having fun. The VR/AR Global Summit 2021 (European Edition). When: September 29 – October 1.

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Asia China Virtual Reality Entertainment 509

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Qualcomm Technologies has remained at the forefront of developing top-tier solutions for the global virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) industry, with its latest solution designed for AR devices. XR Today: Qualcomm recently debuted its Snapdragon AR devices platform.

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AR Magic Leap Miami Head Mounted Display 89

The Ghost Howls

SEPTEMBER 3, 2023

PSVR 2 Hero view of PSVR 2 (Image by Sony Interactive Entertainment) I had big hopes for PSVR 2. Sales are okay, and this device is selling 8% more than the original PSVR, but these are not numbers that are going to be disruptive for the ecosystem. They are Apple AR glasses!” Let me tell you why.

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Apple Samsung Eye Tracking Google 386

The Ghost Howls

JANUARY 27, 2020

Plus, if you are in Karlsruhe, I’ll be attending the LEARNTEC event and I’ll be there on Thursday morning… if you’re there, we can meet! That said, let’s have a look at this interesting week in AR and VR. Unity changes how it handles XR Plugins. So don’t expect it to revolutionize AR or VR soon.

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Samsung Survey Unity Oculus 415

Full Dive Gaming

JUNE 28, 2022

AR + VR = XR??? We sit down and discuss the future of the metaverse with Jason Yim, CEO of Trigger XR, a company pushing innovation in the VR and AR field, pioneering XR Trigger is the world’s most experienced XR developer studio and creative agency. 1:45 VR and AR 2:30 What’s the Future AR or VR? 0:39 What is XR???

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AR Google Entertainment Apple 52

ARPost

FEBRUARY 6, 2023

Vindevogel adds that the growth of VR in the context of LBE is due in part to how VR and AR are capable of providing users with more exciting ways to bring their vision to life, making the technology suitable for visitor attractions. “It Thus, it’s likely that we’ll see more AR apps making use of AI tech in the future. “

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Virtual Reality Unreal Technology Tools 400

VRScout

SEPTEMBER 18, 2017

‘On The Lot’ is back—and now featuring AR—October 13 and 14 at The Lot in West Hollywood. Tony Parisi , Global Head of VR/AR at Unity Technologies. Gary Radburn , Director of Workstation Virtualization and Commercial VR/AR at Dell. LIFE VR, Unity, Unreal Engine, VRC and DTS (an Xperi company).

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Unreal Conference Entertainment Unity 287

ARPost

JULY 13, 2022

Other members of the e-board have backgrounds including Magic Leap and Sony. See Also: Geenee AR and Ready Player Me Partner to Bring Full-Body Avatars to WebAR Experiences. Once the character is complete in both mind and body, they can be integrated into virtual environments created using Unreal Engine or Unity.

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Magic Leap Tools Unreal Virtual Environment 432

Upload VR

FEBRUARY 21, 2023

Pico headsets are now fully compliant with the OpenXR standard, the company says. OpenXR is the open standard API for VR and AR development. OpenXR includes all the major companies in the space such as Meta, Sony, Valve, Microsoft, HTC, NVIDIA, and AMD – but notably not Apple. It officially released in 2019.

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Unity Sony Microsoft Apple 76

The Ghost Howls

JULY 4, 2022

The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. Niantic announces a new AR game, this time with NBA. Other relevant news. Image by Mojo Vision).

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Machine Learning Eye Tracking Unity Hardware 361

XR Today - Mixed Reality tag

APRIL 15, 2024

Today, Khronos updated its OpenXR API to optimise its support of cross-platform AR/VR/MR application development with its version 1.1 The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo.

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Unity Groups Unreal Industry 90

XR Today - Augmented Reality tag

MAY 22, 2023

Augmented reality (AR) is becoming increasingly common in everyday life. Endless smartphone apps now feature AR functionality. As companies search for more immersive ways of connecting with their clients in a digital world, AR represents one of the most accessible forms of extended reality.

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Google Unity AR Augmented Reality 97

The Ghost Howls

DECEMBER 27, 2022

And also confirms that Meta is going to invest 20% of its budget on Reality Labs, so on XR technologies, and that 50% of this money will be invested into the development of AR glasses. The meaning is quite clear: Meta is still committed to XR and its end goal is developing the AR glasses that all people will wear all day.

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Sony Las Vegas Ukraine Gaming 283

Peter Graham

DECEMBER 15, 2019

But if starting another career path would be your ideal present this year and you happen to love virtual reality (VR) or augmented reality (AR) gaming then take a look at the festive selection box below. Unity 3D Developer. Sony London Studio. Sony London Studio. Sony London Studio. Sony London Studio.

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Sony Augmented Reality Unity Tools 40

Upload VR

JANUARY 12, 2024

Elsewhere, HTC released the Vive XR Elite face tracker , Sony announced a new enterprise headset and we learned more about the Xreal Air 2 Ultra. Unity Lays Off 25% Workforce, 1800 Staff Facing Redundancy Unity, the leading game engine for VR developers, has announced a fresh round of layoffs affecting 1800 employees.

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Unity Apple Tips Sony 74

XR Today - Mixed Reality tag

JULY 3, 2023

Moreover, Apple expressed dissatisfaction with its Sony and TSMC suppliers around the time it hosted WWDC 2023. Moreover, Apple is working with other major industry suppliers such as Samsung Electronics, LG Electronics, and Sony for the Vision Pro debut.

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Apple Unity Taiwan Sony 87

The Ghost Howls

MARCH 1, 2021

March has just started… I hope it will be an amazing day for you and for all the AR/VR ecosystem! Image by Sony). Sony officially states it is going to launch the PSVR 2. Some people started to think that Sony could have abandoned VR. I will have probably something to announce soon, so stay tuned. Top news of the week.

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Sony Oculus Unity AR 361

ARVR

DECEMBER 2, 2020

Trending AR VR Articles: 1. are the active smartphones in 2020 according to Newzoo , most of them with AR capabilities). Creating haptic experiences and having precise haptic feedback in over 4 billion devices worldwide will be a game-changer in optimizing the user experience for AR and mobile applications.

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Haptic Hand tracking Augmented Reality Microsoft 130

XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. What’s more, Meta’s AR-enhanced advertising options allow companies to promote their unique experiences across social media channels like never before.

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Entertainment Augmented Reality Virtual Reality Unity 113

VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. Apple, humble as always, announced that their ARKit made iOS the largest AR platform in the world…overnight. APPLE ACTUALLY TALKS ABOUT VR.

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Augmented Reality Apple Training Unreal 190

XR Today - Mixed Reality tag

NOVEMBER 7, 2022

The event will showcase the future of virtual, augmented, and mixed reality (VR/AR/MR), blockchain, the internet of things (IoT), and the Metaverse with a series of keynote speeches, workshops, product demos, and many others. See you in Miami, Dec 5-7 [link] #IGS pic.twitter.com/cXVNb0JvoE.

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Miami Immersion Magic Leap Portugal 99

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). We are going on the road of courage chasing the light under drastic change and innovation together with the peers of the times!

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China Industry Government AR 304

The Ghost Howls

OCTOBER 26, 2020

But Huawei is not only in the VR market: it is also releasing a new version of its AR smartglasses called Huawei EyeWear 2, made in collaboration with the fashion brand Gentle Monster. Sony will give PS4 camera adapters for PS5 for free. Sony has answered this question in the weekend.

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HTC Oculus Conference China 384

The Ghost Howls

FEBRUARY 17, 2020

On this special day, let’s all talk about AR and VR! In this big phone exhibition, usually, companies also exhibit AR and VR devices and considering that this year the trend is the one of AR and VR devices connected to the phone , I bet that this year’s edition would have been very interesting for us all (in fact I was planning to go there).

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Magic Leap San Francisco AR Sony 211

XR Today - Augmented Reality tag

APRIL 14, 2023

The augmented reality (AR) gaming market has seen new contenders rise as technological platforms offer new possibilities for the sector. The Los Angeles-based firm boasts a team of veteran technologists from SONY, Apple, Disney, Marvel Studios, and others. Niantic-Qualcomm Partnership: A Dynamic Duo for AR Gaming?

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Gaming Los Angeles Miami AR 90

The Ghost Howls

APRIL 19, 2021

NVIDIA DLSS (Deep Learning Super Sampling) will be natively supported for HDRP in Unity 2021.2. This is no good if you are trying to upgrade your PC for VR. This new money, that has been given by Sony and other investors, has been explicitly gathered to build the blocks of the future Metaverse. billion valuation.

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HTC Oculus Unity Augmented Reality 461