Studio Thought Seed of Chucky Was ‘Too Gay, Too Funny'
Subtitles
  • Off
  • English

The Severance Experience at Comic-Con Was Like Walking Into the Show

The Severance Experience at Comic-Con Was Like Walking Into the Show

Apple TV+ recreated Lumon for San Diego Comic-Con attendees, and we took the job.

We may earn a commission from links on this page.
Start Slideshow
Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

San Diego Comic-Con can be a very trying experience. So what better way to deal with it than to sever your memory of it from the rest of your well-being? Thankfully you can do just that, hypothetically of course, at Apple TV+’s Severance activation located at the Hard Rock Hotel in San Diego, CA.

Advertisement

There, the streamer has converted a massive ballroom into Lumon Industries, the company from the hit TV show Severance starring Adam Scott. You go in and basically go through an entire first day at the company, complete with your brain being severed in two so your “innie” personality is at work and your “outie” personality can live on its own.

In this slideshow, we’ll take you through the activation, with all of its highlights and even a few Easter eggs. But suffice to say while most people at Comic-Con will only get to do it once, it’s so densely packed with information you could do it five or six times and not see everything that’s in it.

Advertisement
Previous Slide
Next Slide

2 / 28

Don’t Get Lost

Don’t Get Lost

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

Though you might think the entrance to the activation is in the front of the Hard Rock, this big sign tells you otherwise.

Advertisement
Previous Slide
Next Slide

3 / 28

The Beginning

The Beginning

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

The entire side of the hotel has been converted to let you know where the activation begins.

Advertisement
Previous Slide
Next Slide

4 / 28

Enter here.

Enter here.

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

Once you go up the steps to the actual activation, the theming beings immediately.

Advertisement
Previous Slide
Next Slide

Welcome

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

Once inside, the theming continues not only with these signs but with multiple TVs featuring words of wisdom from Lumon founder Kier Eagan.

Advertisement
Previous Slide
Next Slide

6 / 28

Retro TVs

Retro TVs

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

Several TVs spread the word of Kier and also set the stage.

Advertisement
Previous Slide
Next Slide

7 / 28

Checking in.

Checking in.

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

Once you get to the front, an iPad allows you to sign in, and sign your outie self away.

Advertisement
Previous Slide
Next Slide

8 / 28

Orientation video

Orientation video

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

Mr. Milchick did a nice, specialized orientation video for you.

Advertisement
Previous Slide
Next Slide

9 / 28

The Conference Room

The Conference Room

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

The first room is the conference room, just like in the show. There Mark’s voice asks you some questions from the speaker, just like on the show, and the first actor comes in and gives everyone their “Innie” name. I was “Noah P.”

Advertisement
Previous Slide
Next Slide

10 / 28

The Hallways

The Hallways

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

After getting your new name, you enter Lumon’s very bright, very white hallways. We were greeted by another actor basically playing Christopher Walken’s part who welcomed us and brought us to the first room.

Advertisement

(Of note, the security guard pulled a few of the group off and told them another story, they joined the rest of the group later. It was unclear how their experience was different.)

Advertisement
Previous Slide
Next Slide

11 / 28

Optics and Design

Optics and Design

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

The actor brought us to Optics and Design, just like on the show. On the way, there was a door to the “Break Room” but it was closed.

Advertisement
Previous Slide
Next Slide

12 / 28

Many, many paintings

Many, many paintings

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

Optics and Design is filled with paintings. Some are okay, some are not, but you can open and close all the drawers in the office until you’re asked to leave. One person opened this drawer and the worker was not pleased.

Advertisement
Previous Slide
Next Slide

13 / 28

Finger traps

Finger traps

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

Every shelf of the Optics and Design office has fun things to check out. One small example was a bunch of finger traps, much like the ones Dylan enjoys on the show.

Advertisement
Previous Slide
Next Slide

14 / 28

The Wellness Center

The Wellness Center

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

Next was the Wellness Center (which was not down a long hallway) where one of the actors chose a member of the group and told them all about their outtie. “Your outtie conditions her hair every day” was one just piece of information. If anyone laughed, as I did, points were arbitrarily deducted.

Advertisement
Previous Slide
Next Slide

15 / 28

Security!

Security!

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

Once you get out of the Wellness Center, you pass the door to security. You don’t go in but, fans of the show know it’s important to know where security is.

Advertisement
Previous Slide
Next Slide

Smile!

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

At this point, another actor greeted us. He had been feeling down so he went into Lumon’s smile room where he could enjoy all the smiles that his work at Lumon was doing to the world. It’s a very awkward, weird encounter, but funny.

Advertisement
Previous Slide
Next Slide

17 / 28

Work time!

Work time!

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

Finally, it was time. Two actors greeted us to go into the Macrodata Refinement lab where we’d be spending most of the work day.

Advertisement
Previous Slide
Next Slide

18 / 28

Desk photos

Desk photos

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

Four desks make up the office and two of them have group photos on them. Here’s one.

Advertisement
Previous Slide
Next Slide

19 / 28

Number time

Number time

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

The refinement computers work and you can press buttons, move the mouse and interact.

Advertisement
Previous Slide
Next Slide

20 / 28

Easter eggs everywhere.

Easter eggs everywhere.

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

Every inch of the exhibit has weird little jokes and asides. One of the funniest examples was these post-it notes.

Advertisement
Previous Slide
Next Slide

21 / 28

Crunching numbers

Crunching numbers

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

I tried to file some numbers but couldn’t figure out how it worked. Which, maybe, was the point.

Advertisement
Previous Slide
Next Slide

22 / 28

The Kitchen

The Kitchen

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

The office also has a kitchen with a working vending machine.

Advertisement
Previous Slide
Next Slide

23 / 28

Dance party!

Dance party!

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

I had to stop with the numbers because the actors decided we’d earned a dance party. So he put on some music and started to dance. We were encouraged to join in.

Advertisement
Previous Slide
Next Slide

24 / 28

Music Menu

Music Menu

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

As the dance party was happening, I snagged a photo of the music playlist. Every detail is accounted for.

Advertisement
Previous Slide
Next Slide

25 / 28

Another photo.

Another photo.

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

As I said, not every desk is the same, which is part of the fun. Spoilers!

Advertisement
Previous Slide
Next Slide

26 / 28

Desk trinkets

Desk trinkets

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

The four desks all have different decorations, including this memorable one.

Advertisement
Previous Slide
Next Slide

27 / 28

Back to reality

Back to reality

Image for article titled The Severance Experience at Comic-Con Was Like Walking Into the Show
Image: io9/Germain Lussier

Once the dance party is over, so is the work day. So you take an elevator out and emerge back as yourself. On the way out you get your own office work photo and Lumon badge.

Advertisement

The Severance experience is open through San Diego Comic-Con. Read more here.

Advertisement