Road to VR

JUNE 5, 2017

At Apple’s World Wide Developer Conference today, the company made a major shift in their embrace of virtual reality with several new VR announcements during the event’s opening keynote. Today marks a major shift in Apple’s public support for virtual reality. Photo courtesy Apple.

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Road to VR

JUNE 5, 2017

Apple has finally made a commitment to VR, announcing on stage today at Worldwide Developers Conference (WWDC) 2017 that not only will they offer an external GPU developer kit for MacBooks capable of meeting the graphical demands of VR, but that both the new 27-inch iMac and the iMac Pro will be VR-ready out of the box. image courtesy TIME.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

AUGUST 3, 2020

Some time ago, the most important companies of the XR ecosystem (HTC, Oculus, Microsoft, etc…) joined the Khronos Group to discuss a standard to end the fragmentation of the XR space. T his standard, dubbed OpenXR, was about the interoperability of different VR hardware and software together.

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Upload VR

JANUARY 29, 2024

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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The Ghost Howls

NOVEMBER 13, 2023

Samsung is one of the most important smartphone brands, and probably one of the few brands in the world that can try to compete with Apple. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round. This means that iPhone users can not enjoy WebXR yet.

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XR Today - Virtual Reality

JUNE 13, 2022

For years, the company has been helping brands to unlock next-level promotional opportunities with AR ad campaign creation, and Oculus experiences. Perhaps the biggest competitor to Google in terms of mobile AR advertising opportunities, Apple has also been making significant strides in this disruptive landscape.

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The Ghost Howls

DECEMBER 4, 2023

More info (Quest 3 going ok in Steam Hardware Survey) More info (Quest 2 selling much better than Quest 3 on Amazon) HTC announced the Vive Ultimate Tracker Finally, HTC has officially announced the Vive Ultimate Tracker, its standalone inside-out tracker unit. This would show the level of polish of the upcoming Apple headset.

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ARPost

JULY 15, 2021

Curated by the analyst, writer, and venture capitalist Mathew Ball and partners, the index includes companies like Cloudflare, Nvidia, Qualcomm, and Unity. The main indicator that Bentovim has been watching has been investment in hardware companies, including through options like the Metaverse ETF. Hardware, Software, and Adoption. “In

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The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” ” and made the brains of the whole crowd explode.

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The Ghost Howls

DECEMBER 23, 2019

It is also working on creating its own hardware : a previous report highlighted that it could build its own chips in the future, and this article shows how the company is working also in acquiring hardware parts markers. Oculus releases hands tracking SDK, official Link cable for Quest and more. Other relevant news.

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The Ghost Howls

MARCH 15, 2021

And the number is also that big because Facebook had no hardware department, so it had to create everything from scratch (i.e. Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). But it is impressive anyway.

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Road to VR

FEBRUARY 14, 2019

An internal email reportedly sent by Facebook CEO Mark Zuckerberg to senior executives offers a glimpse into the strategic thinking behind the company’s feet-first leap into XR following the 2014 acquisition of Oculus. Facebook turned heads across the tech industry and beyond when it acquired Oculus for some $2 billion in 2014.

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The Ghost Howls

AUGUST 24, 2020

Oculus devices will require a Facebook login. The enormous piece of news of the week is tha t Facebook has communicated that from October, 20th, all people that want to use an Oculus device for personal use will have to use their personal Facebook account to log in. Top news of the week. Image by Tweakanalogy). The same on Twitter.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. The same luck has not happened to employees at Niantic at Unity. Other relevant news. Image by Mojo Vision).

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! But of course, the technology is still not there: the Oculus Quest is still uncomfortable, we can’t read texts in it, and so on.

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XR Today - Mixed Reality tag

OCTOBER 7, 2022

One of the major market leaders in the XR accessories environment, Rebuff Reality focuses on developing enhanced solutions for existing VR hardware and tools. The VIVE SDK is hardware-independent and user-friendly, although there are specialist sound experiences available for those building solutions for VIVE headsets. Rebuff Reality.

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ARPost

MAY 5, 2021

The Education Forum toed a close line when it came to hardware. Dedicated VR headsets and software packages were toted by some speakers, while hardware-agnostic WebXR solutions were praised by others. In the same discussion (and other discussions throughout the day) Facebook’s ownership of Oculus also came up as a privacy concern.

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VRScout

JUNE 9, 2017

Apple finally talks about VR while taking a (very solid) swing at AR, Walmart will use virtual reality to train employees, you can grow better weed with AR + AI, and Q1 VR headset sales…. APPLE ACTUALLY TALKS ABOUT VR. APPLE TAKES A (VERY SOLID) SWING AT AUGMENTED REALITY. However… we’re still waiting for those apple AR glasses.

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The Ghost Howls

SEPTEMBER 26, 2023

The Quest 3 will have the following specifications: Resolution (per-eye) : 2064 x 2208 Display Type : LCD Refresh Rate: 120Hz Lens type: Pancake Processor : Snapdragon XR2 Gen2 RAM : 8GB-12GB (not clear from the leaks) Battery Life : 2–3 hours Field of View : 97° horizontal, 93° vertical IPD Adjust : hardware-based.

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The Ghost Howls

JUNE 14, 2021

This week we had another report from supply chain analyst Ming-Chi Kuo, that is said to very reliable in rumors about Apple (even if he only made wrong predictions about Apple Glasses, but this is none of my business). More info (Report by Kuo) More info (Report about Apple Glasses). Apple announces minor XR news at WWDC 2021.

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ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT as of 2/3/20 Apple Inc. AAPL) As we previously detailed in depth, Apple has been discreetly working on a number of AR/VR products for several years now and is planning to release its own AR smart glass and AR/VR hybrid headset.

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XR Today - Mixed Reality tag

AUGUST 18, 2022

Today, there are countless solutions out there, from software development platforms, from hardware ecosystems built for flexibility, ideal for game creators. The Valve Index kit is one of the most powerful tools for gaming developers interested in leveraging both the hardware and software aspects of extended reality. Oculus Quest 2.

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The Ghost Howls

OCTOBER 26, 2020

And the price of the wireless add-on is even more suspicious: speaking with a hardware manufacturer, they told me that ONLY THE ANTENNAS of a Wi-Gig connection for VR streaming (like the one of the Vive Pro) costs around $100… so how can the whole wireless streaming device cost just $50?? Other relevant news.

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The Ghost Howls

SEPTEMBER 27, 2021

This has been a hectic week for the leaks on the upcoming new Oculus Quest Pro device. Marky Z hinted that the device should feature eye and face tracking, and recent findings in Oculus Quest 2 runtime confirm this. I also thank everyone of you that supported me in this journey! Top news of the week. Image from Imgur).

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Road to VR

SEPTEMBER 11, 2023

Nintendo basically has a singular MO, and it does it well: create broadly accessible hardware to serve as a vehicle for its exclusive swath of family friendly games. ” Granted, the technology has changed a great deal since 2014, the same year Oculus Rift DK2 came out.

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ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible.

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The Ghost Howls

MAY 8, 2023

T he event will be presented by Oculus Studios Executive Producer Ruth Bram like last year, but introduce new pre-event and post-event sessions. The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC.

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AR Insider

JANUARY 7, 2020

Brand spending on sponsored mobile AR lenses is a bright spot, as is Apple AR glasses rumors. And Oculus Quest is a beacon of hope on the VR side. Apple Glasses Don’t Arrive in 2020. That includes hardware and software, such as AR glasses and visualization support for industrial assembly and maintenance. billion in 2020.

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The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Since Meta made the acquisition and took over Oculus, VRTUOLUO began to write original and in-depth articles on the XR industry.

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UploadVR Between Realities podcast

JUNE 19, 2017

I am standing in a virtual living room rendered via Unity. My experience in that Unity-based living room and other demos, using what Varjo is calling the “20/20” prototype, shows that they are working in the right direction. They retrofitted an Oculus Rift with an extra layer of lenses inside the unit.

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AR Insider

JULY 16, 2021

These include video, social media, mobile apps, and games (just ask Unity). To put some numbers behind that, 75 percent of apps in Apple’s App Store’s first year were paid apps — similar to VR today. VR shows similar patterns to media that were increasingly ad-supported as they matured.

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The Ghost Howls

JULY 26, 2021

Yes, it is a sign that Facebook is all in for XR , as someone made me notice, but hiring 10,000 people and losing billions every year in R&D and hardware sold under cost wasn’t already a clear sign of it? Zuck also didn’t address much the theme of privacy and how much data harvesting in VR could be dangerous. Image by Facebook).

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Hypergrid Business

FEBRUARY 28, 2020

Although Unity 3D is undoubtedly the most common and trained standards for developing and deploying augmented and virtual reality application for both beginner or expert developer, it is cannot be employed for developing content for some headsets. You also give 5% of net revenues per quarter although its free to use.

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The Ghost Howls

MARCH 8, 2021

They could build together something that could seriously compete with Facebook and Apple: let’s keep an eye on them. HTC is teasing the launch of a new hardware. More info (HTC is going to launch a new hardware) More info (Second tweet from HTC) More info (Third tweet from HTC). Other relevant news. Image by HTC).

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The Ghost Howls

OCTOBER 12, 2020

Facebook has started today enforcing the “Facebook login” rule , asking Oculus users to merge their Facebook and Oculus accounts. So I imagine a Quest 2 where you can avoid having a Facebook account, but you can’t use the Oculus Store, or all the most important apps and games , and so you are de facto forced to use it.

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