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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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ASUS, Lenovo & Xbox Are All Making XR Headsets Running Meta’s New Third-party Friendly Operating System

Road to VR

Meta today announced it’s opening its operating system to third-parties , and has named three heavy weights that have pledged support for its newly renamed Meta Horizon OS: Asus, Lenovo, and Microsoft’s Xbox. Microsoft subsequently shut down the Windows Mixed Reality platform in late 2023.

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Samsung Losing Ground In VR/AR Due To ‘Obsession’ With Foldable Tech

VRScout

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung.

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Metaverse and Investing – Opportunities for Retail Investors Part 1: Hardware

ARPost

Microsoft, which apparently produces one of the best-performing augmented reality headsets on the market (HoloLens), is buying a video game production company Blizzard for a frightening amount of money: 68 billion dollars. When I say hardware, I mean it in a very broad way. Microsoft (Nasdaq: MSFT) for AR Headsets.

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Meta is Opening Quest’s Operating System to Third-party Headsets, Marking a Massive Shift in Strategy

Road to VR

Meta also says it’s collaborating with Microsoft on a “limited-edition Quest” that’s “inspired by Xbox,” surely leaning into the partnership which brought the Xbox Cloud Gaming app to Meta’s existing headsets.

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Report Casts Doubt on HoloLens 3, Microsoft Says AR Headset is “doing great”

Road to VR

Microsoft’s enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company’s efforts to release its next AR headset as planned. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft. Microsoft Responds.

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Analysis: Meta opens up its walled garden to become the Android of XR

The Ghost Howls

Zuck always said that Meta is the “open ecosystem” that fights against Apple’s closed ecosystem, but until today there was nothing open at all. Meta risked being squeezed again between the two giants Apple and Google , ready to bring their domination directly from the phones to the XR headsets.

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