XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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Magic Leap Microsoft Hardware AR 93

Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality.

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Magic Leap Microsoft San Francisco Trends 282

XR Today - Mixed Reality tag

APRIL 23, 2024

Meta’s open approach comes as Apple establishes a walled garden ecosystem to support its spatial computing vision. The intention appears straightforward, directly aiming at Apple’s approach to its hardware ecosystem. Cristiano Amon, President and CEO of Qualcomm Inc.,

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Hardware Magic Leap Apple Industry 81

XR Today - Mixed Reality tag

OCTOBER 7, 2022

One of the major market leaders in the XR accessories environment, Rebuff Reality focuses on developing enhanced solutions for existing VR hardware and tools. The VIVE SDK is hardware-independent and user-friendly, although there are specialist sound experiences available for those building solutions for VIVE headsets. Magic Leap.

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Magic Leap Unity Microsoft Immersion 80

The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Immersion AR Hardware 96

The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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XR Today - Mixed Reality tag

APRIL 15, 2024

The OpenXR API is a core piece behind many XR headsets from vendors such as Acer, ByteDance, Canon, HTC, Magic Leap, Meta, Microsoft, Sony, XREAL, Qualcomm, Valve, and Varjo. Moreover, RT3D development services like Autodesk VRED, Blender, Godot, NVIDIA’s Omniverse, StereoKit, Unreal Engine, and Unity support OpenXR integration.

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Unity Groups Unreal Industry 90

The Ghost Howls

MARCH 15, 2021

And the number is also that big because Facebook had no hardware department, so it had to create everything from scratch (i.e. Apple already made hardware, so it already had the infrastructure to build it and just added XR people on top of this infrastracture, while Facebook could not). It’s believable.

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HTC Apple Magic Leap AR 419

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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XR Today - Big XR News tag

JULY 26, 2023

The Apple Vision Pro has made sensational headlines across global media outlets, leading to renewed interest in virtual, augmented, mixed, and extended reality (VR/AR/MR/XR) technologies. Doing so will also provide greater interoperability with additional platforms such as Unity and Xcode, among others.

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ARVR

JUNE 29, 2020

Recent advances in computer hardwares and AI assistants are charting a path for AR devices to to re-emerge into a more technology-savvy generation. Another survey conducted mid-June 2019, 4 years since the debut of the Apple Watch, showed that roughly 1-in-5 U.S. Build your first HoloLens 2 Application with Unity and MRTK 2.3.0

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Augmented Reality Magic Leap Survey AR 130

ARPost

FEBRUARY 6, 2023

As pointed out in one of the Unity Developers’ blog posts , aside from the exponential rise of development businesses, we’re also seeing more developer tools, such as the Unity and Unreal engines, becoming more accessible.

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Virtual Reality Unreal Technology Tools 400

The Ghost Howls

AUGUST 24, 2020

Well, now he has amazing hardware, a very good operating system, a profitable store, some of the best XR games, full control of the user accounts. Apple threatens future support in Unreal Engine. All Apple software, SDKs, APIs, and developer tools ?—?Pre-release I think his world domination plans are going as expected.

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The Ghost Howls

MAY 8, 2023

The first one is that since the Gaming Showcase is happening on June, 1st, it seems positioned in a way to make Meta perform some announcements right before the Apple WWDC. Apple WWDC is where the Apple Reality headset may be announced, and it is taking place on June, 5th. The price is going to be very cheap: only £79.99.

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The Ghost Howls

FEBRUARY 17, 2020

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. Magic Leap plans dev days and dev programs. More info (Use Google Translate).

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XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! As John Riccitiello (CEO of Unity) said some years ago , the VR market won’t be interesting enough until it will reach the 10 million users mark.

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XR Today - Mixed Reality tag

JUNE 8, 2023

Along with NVIDIA, Unity and Epic Games, the world’s largest gaming engines, have also joined efforts to build the industrial metaverse. HTC VIVE unveiled enterprise-grade hardware and platforms on Thursday via its XR Elite Business Edition and Business+ solutions.

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The Ghost Howls

JUNE 1, 2020

HP and Microsoft have a long track in offering enterprise hardware, so this headset may battle HTC on his own land (B2B). Rony Abovitz steps down from Magic Leap CEO. This was a very good thing and attracted many people to Magic Leap. I hope that Magic Leap will benefit from it and will recover pretty soon.

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Magic Leap AR China Unity 226

The Ghost Howls

MARCH 26, 2018

Basically, they are: Hyper-optimization : since this is a standalone headset, Oculus has been able to optimize the hardware and software for VR usage. people walking around), so I don't have an apples-to-apples comparison against Santa Cruz. Oculus announces Hardware Reports. Magic Leap releases its SDK.

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AR Magic Leap Oculus Virtual Reality 160

XR Today - Mixed Reality tag

JUNE 1, 2023

Despite this, innovation and XR hardware were moving “at breaking speed.” Speaking on the upcoming Apple Reality Pro headset, he explained how Lucky Palmer, Founder, Oculus said Apple’s device was “excellent.” Experts and thought leaders across all verticals and markets have joined the Expo.

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Industry Magic Leap Technology Immersion 87

The Ghost Howls

OCTOBER 12, 2020

The news of course has attracted a lot of funny comments, like “these dogs have better hardware than me”, or the invention of new terms like “Dogmented Reality”, or “AR Doggles”. The author of the video has used a free app available on the Apple Store and with it, it was able to scan 3D objects with a quality and a speed never seen before.

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AR Google Machine Learning Augmented Reality 428

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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Augmented Reality Magic Leap AR Apple 474

The Ghost Howls

OCTOBER 26, 2020

And the price of the wireless add-on is even more suspicious: speaking with a hardware manufacturer, they told me that ONLY THE ANTENNAS of a Wi-Gig connection for VR streaming (like the one of the Vive Pro) costs around $100… so how can the whole wireless streaming device cost just $50?? Simple WebXR” aims at bringing WebXR to Unity.

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HTC Oculus Conference China 384

The Ghost Howls

JUNE 27, 2022

We have lots of non-news about Apple’s XR efforts. The hype around Apple glasses is huge , and everything that gets shared about Apple and XR gets many views. We already knew that Tim likes AR and “what we have to offer” may also be a potato with an Apple brand costing $400. Other relevant news. Image by The Information).

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Apple Ukraine Eye Tracking Groups 309

The Ghost Howls

MAY 30, 2022

This time we don’t have more info about the hardware, but about the software. Somnium is already an investor in XTAL, and it is so strengthening its position as a leader both in the software and the hardware necessary to access virtual worlds. Image by Magic Leap). Magic Leap has sold units of its first device for $550.

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The Ghost Howls

SEPTEMBER 27, 2022

Some hardware accessories have been announced for this headset, like a fitness 3DOF tracker for the feet, and a dedicated router for wireless streaming. It has just announced that it will release a new tool to create virtual worlds for the platform based on Unity. Rec Room announces Rec Room Studio. Some news on the metaverse.

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Magic Leap Unity Machine Learning Video 491

AR Insider

OCTOBER 31, 2019

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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Magic Leap AR Microsoft Apple 156

The Ghost Howls

JULY 5, 2021

In fact, Mr. Mahaney reports that due to the huge expenses for R&D, deals with game studios, and hardware sold at loss, “ [Facebook] will generate between $5.4 and also why the $2+B investment in Magic Leap was not enough to bring it to success. Unity releases free guide on mobile development optimization.

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The Ghost Howls

JUNE 29, 2020

With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.

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XR Today - Mixed Reality tag

NOVEMBER 15, 2023

Although spatial technology has existed for some time, companies like Apple have spawned new interest. Tools like the Apple Vision Pro, combined with a collaboration tool like Microsoft Teams, link the real world to digital content. As a result, the spatial computing market is growing, set to reach an incredible $544.6 billion by 2032.

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ARVR

JULY 17, 2020

The promise of Augmented Reality hardware has been immense, but so have been the number of misses. Can Jio’s next hardware play be any different? Reliance Jio’s foray into mixed reality started in 2019 when they acquired majority stake in deep-tech startup Tesseract which has a few hardware products in XR space.

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Augmented Reality Wearables Hardware AR 130

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

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AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. And it was for me as well; I’ve been a Unity user forever.

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AR Magic Leap Unity Augmented Reality 78

The Ghost Howls

FEBRUARY 18, 2021

Will a little startup be able to beat the big behemoths like Apple and Facebook? High-precision 6DOF tracking, eye tracking, gesture inputs, with dedicated input controllers The SDK will support Unity , with Unreal coming Soon. I think we’ll discover it in some months… (You can imagine my excitement in publishing this interview.

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AR China Augmented Reality Technology 525

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. You know what, go learn Unity and coding and figure out how to actually make it.

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