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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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Microsoft Reportedly Making Cuts In HoloLens Group Amid Wider Downsizing

Upload VR

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September. The contract is theoretically worth up to $21.88

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Apple Developers Join WebVR Community Group Shaping the Future of VR on the Web

Road to VR

With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. To achieve that, W3C hosts online groups to get developers talking to one another and deciding what a standard should look like and how it should work.

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Samsung and partners tease new XR headset

Hypergrid Business

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. I’m considering switching back to Samsung if they release a new XR headset. I’m

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Microsoft Joins OpenXR, Becoming a Decisive Backer in the Open, Royalty-free VR/AR Standard

Road to VR

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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The XR Week Peek (2023.07.31): Roblox released on Quest, Apple bringing back investments in VR, and more!

The Ghost Howls

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. Let’s all hope so.

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The XR Week Peek (2023.12.26): WMR gets discontinued, Meta to showcase an impressive AR prototype, and more!

The Ghost Howls

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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