The Ghost Howls

MARCH 1, 2024

We are at the beginning of March and I just realized that I haven’t written yet a post with my predictions for augmented and virtual reality for this year. The last cycle before this one was the Quest one, which started to make virtual reality known to the mainstream audience for what concerns games and fitness.

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XR Today - Mixed Reality tag

APRIL 3, 2024

Apple Vision Pro’s latest update optimises the device’s persona remote immersive communication feature, further boosting the device’s potential of bringing immersive conferencing features to the productivity-focused device. Apple first noted the Avatar system would upgrade during its Vision Pro 1.1 In version 1.1,

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Apple Eye Tracking Entertainment Immersion 99

ARVR

FEBRUARY 24, 2021

One-year price performance for MSFT, AAPL, GOOGL, SNE, and NVDA According to the latest report from Statista , the global augmented reality (AR) and virtual reality (VR) markets are rapidly growing and are forecast to reach a total of $72.8 One-year price performance for MSFT as of 2/3/20 Apple Inc.

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The Ghost Howls

DECEMBER 26, 2023

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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ARVR

JUNE 14, 2021

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. continuing here with Microsoft.

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Microsoft AR Real Estate Architecture 130

XR Today - Augmented Reality tag

MARCH 1, 2024

According to reports, Meta reportedly snubbed a potential partnership with Google that would have seen the pair collaborate on an extended reality platform. Meta currently runs a modified version of Android on its headsets, but Google has not made its full suite of apps available.

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The Ghost Howls

JULY 31, 2023

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.

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XR Today - Virtual Reality

JUNE 13, 2022

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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Unity Microsoft Google Apple 167

AR Insider

FEBRUARY 24, 2021

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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Augmented Reality Amazon Apple Virtual Reality 196

UploadVR Between Realities podcast

JULY 5, 2017

We’ve written about how WebVR could be the future of virtual reality in the past, but it bears repeating. You could be on Chrome, Microsoft Edge, Mozilla Firefox, Safari, on a PC, Mac, smartphone, or even a Nintendo Wii and you’re still gonna see the same website. It’s kind of like magic.

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Groups Apple Virtual Reality Microsoft 222

Road to VR

MAY 9, 2018

Later this year, Microsoft is increasing the cut developers earn when publishing on the Microsoft Store. Microsoft says in a blog post that gaming apps won’t see the raise from the standard percentage, which at the time of this writing is a standard 70/30 split. Check out more details on the Microsoft blog post.

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Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. XR is a term that encompasses virtual reality, augmented reality, and mixed reality technologies. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset.

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XR Today - Mixed Reality tag

FEBRUARY 5, 2024

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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UploadVR Between Realities podcast

JANUARY 29, 2017

For every Nintendo there is a Sega and for every Apple there is a Microsoft. Virtual reality may be one of the newest arenas for these types of competitions, but it already has gladiators ready to do battle. Oculus/Apple . The similarities between Oculus and Apple begin with a shared interest in controlled content.

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AllThingsVR

JULY 22, 2017

The smartphone will eventually die, & Apple, Google, Microsoft, & Facebook are racing to kill it @businessinsider [link] [link] — allthingsvr (@allthingsvr) July 22, 2017.

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TechCrunch VR

FEBRUARY 12, 2020

Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Yet Facebook , Microsoft and others are arguably more important to where the market is today. Apple ARKit, Google ARCore ). OS-based (e.g.

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Augmented Reality Microsoft Apple AR 78

Hypergrid Business

JANUARY 25, 2023

AltspaceVR was a consumer-focused immersive space that could be accessed either via the desktop or through a virtual reality headset. Since its launch in 2016 , the platform has hosted big names and quickly became the go-to platform for virtual concerts, stand-up specials, and other metaverse happenings.

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Microsoft Virtual Reality Augmented Reality Apple 145

ARPost

NOVEMBER 25, 2020

In 2019, the demand growth for augmented reality and virtual reality engineers skyrocketed 1400% from the previous year, surpassing the demand for blockchain engineers (the most in-demand skill in 2018). Venture capital investment in augmented reality and virtual reality hit $4.1

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Road to VR

JULY 5, 2017

With Apple’s newly public interest in VR , developers from the company have join the W3C WebVR Community Group to have a say in the development of the WebVR standard. SEE ALSO Apple Adds VR Rendering Essentials to MacOS via Metal 2. SEE ALSO Apple's Job Listings Seek 'VR File Format Engineer', 'VR Pipeline Engineer', & More.

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VRScout

OCTOBER 12, 2022

Some of their clients include companies such as Microsoft, Google, Apple, The Walt Disney Company, The National Institute of Health , and Yale. Other titles from the company include the virtual reality sword fighting game Until You Fall and the interactive molecular chemistry set Happy Atoms. “20

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The Ghost Howls

MAY 7, 2022

Just to make an example, I was there when there was the Netscape vs Internet Explorer war, but now the leading web browser is Google Chrome. Google Chrome, for instance, has been helped a lot by the fact that it is the pre-installed browser on all Android phones. Render of the possible upcoming Apple device (Image by Antonio DeRosa).

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XR Today - Mixed Reality tag

APRIL 26, 2023

Companies can also access extensive tools, design resources and documentation from Apple. Varjo Producing a variety of headsets for augmented, mixed, and virtual reality, Varjo focuses on developing tools to help transform user experiences in a range of industries.

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Unity Microsoft Augmented Reality Google 96

ARVR

MARCH 16, 2023

As seen in the Google Glass era, consumer acceptance and comfort for face-worn hardware (with a camera, no less) is a critical gating factor, and will take a while to overcome. Apple of My Eye So the question that remains is what it’s going to take to accelerate consumer AR acceptance. Beyond the “if?” is the question of “what?”

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XR Today - Augmented Reality tag

DECEMBER 9, 2022

Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere.

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Entertainment Augmented Reality Virtual Reality Unity 113

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. Concept of a future AR glass by Apple. Fairer competition.

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Apple Europe Data Amazon 439

Road to VR

NOVEMBER 6, 2016

WebVR is gaining significant momentum; last month the biggest players in the browse space came together to discuss the future of VR on the web at the W3C Workshop on Web & Virtual Reality. There, Google said that the company soon plans to ship a public version of Chrome on Android with support for WebVR 1.1.

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ARPost

DECEMBER 10, 2022

While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). According to NVIDIA , “CloudXR lets you leverage NVIDIA RTX-powered servers with GPU virtualization software to stream stunning augmented and virtual reality experiences from any OpenVR application. Parents and Partners.

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Magic Leap Software Hardware Amazon 381

The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. This is the 150th Week Peek!

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Oculus Apple Hand tracking Magic Leap 242

The Ghost Howls

JANUARY 20, 2021

But hey, let me play this game anyway, so here you are my predictions for virtual reality in 2021 based on the trends and the anticipations that we had at the end of 2020! Also, the awareness has grown , because every gamer knew about Alyx, and so about virtual reality.

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ARVR

MAY 11, 2022

For example, Google click value is greater when local intent is signaled by the searcher, such as a “near me” or geographic modifiers like a zip code in the search query. So companies like Google, Yelp, Foursquare and many others have built businesses around this principle in driving local search and discovery?

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XR Today - Big XR News tag

FEBRUARY 3, 2023

For example, Snap is seeing an upturn in success following immersive hardware blunders, and Google is going on strong despite significant layoffs. Moreover, audience interest from enterprise end-users and consumers is strong, with rumours of new devices from Microsoft, Apple, and Meta all prevailing.

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Microsoft Healthcare Industry Hardware 55

AR Insider

OCTOBER 1, 2019

Microsoft, Google and Apple all have their own approaches to augmented reality and virtual reality, but the race for the face is particularly critical to Facebook and Amazon, because they have yet to establish computing gateways. Apple (ecosystem) 2. Microsoft (enterprise) 4. Google (search).

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Steki Amusement

JUNE 13, 2022

Following Meta, Microsoft and Google’s entry into the metaverse, Apple, currently the world’s No.1 Recently, Apple demonstrated its Mixed Reality (MR) headset in testing to its board members. At the same time, Apple has accelerated the development of rOS (reality OS).

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ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. Apple leads when compared with other giants in terms of acquisitions made. Occipital Bridge is a mixed reality headset for iPhones.

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AR Augmented Reality Machine Learning Apple 217

Road to VR

OCTOBER 28, 2017

Brian Blau is the vice president of research for personal technologies at Gartner Research where he’s in the business of making predictions about the consumer adoption of virtual reality and augmented reality technologies. LISTEN TO THE VOICES OF VR PODCAST.

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