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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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Trends and predictions for XR in 2024

The Ghost Howls

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

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Microsoft Joins OpenXR, Becoming a Decisive Backer in the Open, Royalty-free VR/AR Standard

Road to VR

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

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Top XR Vendors Majoring in Advertising in 2022

XR Today - Virtual Reality

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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The XR Week Peek (2023.12.26): WMR gets discontinued, Meta to showcase an impressive AR prototype, and more!

The Ghost Howls

You can access it at this link: [link] ) Top news of the week (Image by Microsoft) Microsoft kills Windows Mixed Reality Microsoft has decided to pull the plug on the Windows Mixed Reality platform , the one of the WMR headsets by Acer, Asus, HP, Lenovo, and Samsung which were the first to introduce inside-out tracking in the VR ecosystem.

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Apple Hires NASA Expert To Help Build Augmented Reality Glasses

UploadVR Between Realities podcast

According to a Bloomberg story published this week, Apple hired Jeff Norris of NASA to work on augmented reality initiatives. Norris has reportedly been an employee of Apple since earlier in the year, according to Bloomberg’s unnamed sources. Apple is currently something of a sleeping giant in the immersive tech industry.

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The XR Week Peek (2023.07.31): Roblox released on Quest, Apple bringing back investments in VR, and more!

The Ghost Howls

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

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