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Our First Look At Microsoft HoloLens 2

VRScout

Microsoft debuts their latest mixed reality device at Mobile World Conference 2019. Over these past three and a half years, Microsoft has been listening to their customers, claims HoloLens inventor and Microsoft Technical Fellow Alex Kipman as he took his turn on stage. Microsoft HoloLens 2 / Image Credit: Microsoft.

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Trends and predictions for XR in 2024

The Ghost Howls

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 415
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Big XR News from Qualcomm, Meta, Microsoft, and Sony

XR Today - Mixed Reality tag

This week saw Microsoft, Google, Samsung, Qualcomm, Meta, and Sony move to optimize their product offerings and business operations. Shahram Izadi, Vice President of AR at Google , notes how Android ecosystem support will enable developers to collaborate with Samsung and Qualcomm to drive the future of immersive and spatial XR.

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Apple Vision Pro Meme Explosion: The Internet Goes Wild

XR Today - Mixed Reality tag

It’s been less than a week since Apple released its long-awaited spatial computing headset, and the Apple Vision Pro meme explosion has already begun. Some users have even managed to become warning stories about exactly how not to use your Apple Vision Pro. The internet has gone crazy for the Vision Pro. Don’t try this at home!

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Top XR Vendors Majoring in Advertising in 2022

XR Today - Virtual Reality

Among the biggest technology brands in the world, and a major name for any company interested in advertising within the digital world, Google has plenty to offer in XR promotion. Most companies investing in concepts like SEO and content marketing will already have a strong knowledge of Google and the company’s wide range of tech resources.

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XR Talks: Follow the Money for AR’s Trajectory

AR Insider

For Apple , it’s all about hardware and making its devices more attractive. For Google , it’s all about search, and boosting query volume with more user touchpoints. And for Microsoft , it’s enterprise productivity. Longer-term , like Google, it has strong assets in place to be a visual search powerhouse.

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Where Are We in AR’s Lifecycle?

AR Insider

But then around 2002, things moved slowly towards measured progress, and the rise of tech giants like Google, Facebook, and the web 2.0 Apple , Google , Facebook and Microsoft are all on that list. In fact, Google’s momentum with visual search could be the biggest confidence signal yet for AR.

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