Remove Apple Remove Google Remove Groups Remove Unity
article thumbnail

The 5 most important XR-related pieces of news from Google I/O 2023

The Ghost Howls

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

Google 432
article thumbnail

Trends and predictions for XR in 2024

The Ghost Howls

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 407
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The XR Week Peek (2023.07.31): Roblox released on Quest, Apple bringing back investments in VR, and more!

The Ghost Howls

We were all waiting for an Apple announcement, hoping that it could bring back some enthusiasm into the field, and it seems that the Vision Pro is having some beneficial effects , indeed. Apple showed investors that XR is not a fad, and even if it is still in its early stages, it is going to stay. appeared first on The Ghost Howls.

Apple 269
article thumbnail

Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

Apple 386
article thumbnail

Apple Brings Spatial Computing to iOS

XR Today - Mixed Reality tag

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

Apple 96
article thumbnail

Microsoft Joins OpenXR, Becoming a Decisive Backer in the Open, Royalty-free VR/AR Standard

Road to VR

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. Among its count of members, the OpenXR working group consisted of nearly every major player in the industry except Microsoft until now.

Microsoft 255
article thumbnail

The XR Week Peek (2023.12.26): WMR gets discontinued, Meta to showcase an impressive AR prototype, and more!

The Ghost Howls

More info (Kura wins CES Innovation Award) More info (VR Nima talks about innovation awards) Apple Vision Pro may launch this February A new week, a new set of rumors about the Apple Vision Pro: According to Mark Gurman, the headset is now slated to launch this February. Last week, people said January.

AR 313