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Magic Leap Could be a Great Strategic Acquisition


Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. However over the last 6 years, Magic Leap has continually run into issues with its product pipeline causing critics to swarm on the perceived failure of the company. Enter Magic Leap.

Spatial Beats: Oculus, Google & Snap

AR Insider

This week, we look at tech stocks, Quest 2’s continued rise, Google’s VR sunsetting, and horsing around with Snapchat See the full roundup below. The CEO said they have but one competitor, Apple, which hasn’t yet announced any XR, AR or VR, products.

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Vancouver’s VR/AR Global Summit Puts Content First


After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . Already a Battle Royale [has] happened in the past five years for buying first option broadcast rights for AR content across sport, music, comics, and films. Magic Leap is tackling this as a humble start up with $2.3B. In 1996, Bill Gates first coined the phrase “content is king”.

The XR Week Peek (2020.03.30): Half-Life: Alyx breaks every VR record, HP teases Reverb G2, and more!

The Ghost Howls

Apple ARKit 3.5 It is no mystery that Apple is currently the best mobile augmented reality company, and the latest update to ARKit confirms this. Imagine mixing it with CoreML and obtain some magical applications. I really can’t wait to see the Apple AR glasses….

The XR Week Peek (2020.02.17): Half-Life Alyx will launch on March, 23rd, MWC has been canceled and much more!

The Ghost Howls

Apple now lets add you add “buy” button to AR Quick Look. A piece of simple news, but a very important one, has hit the AR industry this week: Apple now lets companies add custom buttons (usually the “Buy” one) to AR Quick Look. More info (Use Google Translate).

The XR Week Peek (2020.10.12): Quest 2 is launching, dogs use AR, and more!

The Ghost Howls

Unreal Engine and Photoshop), as it happens in Google Docs when many people edit the same document at the same time. The author of the video has used a free app available on the Apple Store and with it, it was able to scan 3D objects with a quality and a speed never seen before.

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The XR Week Peek (2020.10.09): All about the Quest 2 launch and much more!

The Ghost Howls

It is “easy” to create hype and get preorders and many sales on the first day: Even the Magic Leap One had a very strong first day, and the community was flooded with pictures of people donning the device… but in the end, it was a huge flop.

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Over 20 Use Cases of Smart Glasses, VR Headsets, and Smartwatches at Airports


Ideas on the ground and on board: The airport industry first began toying with wearable technology with the release of the original Google Glass in 2013. In fact, airports and airlines gave us some of the earliest – and incredibly imaginative – use cases of Google Glass Explorer Edition, arguably the device that set enterprise wearables in motion. Japan Airlines and JetFly have also tested the headset, which can store up to 40 high-def films including five VR titles.

The DeanBeat: Consumer VR Is Making Snail-like — But Steady — Progress


Google retreated from the Daydream VR business. Apple still hasn’t launched its rumored augmented reality product. Magic Leap’s AR device feels like it’s a long way from a consumer reality. There is so much belief that has to be created in consumers who find something magical about VR. VR technologies will need to be woven together into a complete, tightly integrated platform in order to make that quantum leap,” he said. “It’s

InstaVR Interviews: Dr. Matthew Frew, Senior Lecturer in Enterprise, University of the West of Scotland – School of Business and Enterprise


Also put a proposal to Google’s Magic Leap for what I’ve termed ‘EducationXR’. Question: What is your primary approach to filming in 360? Just like with any type of filming, you’re looking to make sure you have nice weather and clear views. I started the approach a number of years ago and worked with Apple’s iTunes U. A big part of that is we build everything into a Google G-Suite for Education, which hosts all the Insta360 content on the Google Platform.

Digital Real Estate in AR, with Darabase's Dominic Collins

XR for Business Podcast

A lot of-- it's amazing how many big companies now are kind of what I call the immersive lasagna that kind of -- whether it be Magic Leap's Magicverse or the real world index and Facebook -- you kind of got these great slides with these, you know, loads of layers with the physical world, or the digital twin, and infrastructure, and all these things that sit on top. And I would think that Facebook, Snapchat, maybe Apple, those the main ones.

Lighting the Torch for In-App AR Development, with TORCH's Paul Reynolds

XR for Business Podcast

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. Still, kudos for even getting it out, because that's a huge leap, and no telling how much they spent. You were Magic Leap before.

The CEO of CGTrader gives us great insights on the 3D models market and VR

The Ghost Howls

It is one of those places where people look for 3D models , alongside other marketplaces like the Unity Asset Store, Google Poly or Turbosquid. Not to mention how 3D technologies are being adopted and developed by major companies like Google, Facebook, Amazon, and Apple. High-quality models are the best choice for visually compelling industries, like film and video production, advertisement. Do you know CGTrader ?

Making AR Focals Functional and Fashionable, with North’s Stefan Alexander

XR for Business Podcast

But one of the things that they were really passionate about was controlling heads-up displays like Google Glass, which had just come out at the time. So for those of you who don't know, these glasses have a little tiny-- they're monocular, so it's only one eye, but it's a little projector inside the arm projecting on a little -- I guess -- projection film, I guess. Would it be-- is it a film or is it a--? Stefan: It's a special film called a holographic film.

Bringing the XR World Together at the VR/AR Global Summit, with Executive Director Anne-Marie Enns

XR for Business Podcast

Anne-Marie: Magic Leap’s doing a workshop. We actually did a project — that will never see the light of day, unfortunately — we filmed the world’s largest cannabis facility in VR, in 360. Alan, along with his wife Julie, are members of the VR/AR Association, and as such, one of the annual XR gatherings they look forward to most is the VR/AR Global Summit in Vancouver, which is just a few weeks away (Oct 31-Nov 2).

Web-Based Augmented Reality for E-Commerce, with Seek’s Jon Cheney

XR for Business Podcast

I just found this out about him: he’s a composer as well, for films. And so we’re using a lot of the technologies that Google and Apple have been working on — the ARKit and ARCore and things like that — of being able to measure the room around you, and then be able to engage with it and start to interact with it and start to answer those what-if questions without having to order– Alan: Without having to answer them at all.

Web-Based Augmented Reality for E-Commerce, with Seek's Jon Cheney

XR for Business Podcast

I just found this out about him: he's a composer as well, for films. And so we're using a lot of the technologies that Google and Apple have been working on -- the ARKit and ARCore and things like that -- of being able to measure the room around you, and then be able to engage with it and start to interact with it and start to answer those what-if questions without having to order--. I mean, tomorrow is the Apple event, right?

Reimagining Cinema with Radiant Images' Michael Mansouri

XR for Business Podcast

In the late 19th century, Eadweard Muybridge - to win a bet - took several pictures of a horse in motion, and in the process, basically invented film. He's been always interested in the overlap of film and technology, so he co-founded Radiant Images in 2005. Mr. Mansouri's efforts in filmmaking led to NASA and JPL's 2018 Emmy win for outstanding original interactive program for Cassini's grand finale, which was NASA's first recognition in the film community.

15 marketing ideas for a grid

Hypergrid Business

If you think of Apple, you probably think of their stylish designs and usability. Or the story of Facebook being launched from a college dorm room, or Apple starting out in a garage. Apple is well known for being secretive about their new products, and this helps create buzz around them. Magic Leap became a $4.5 A great example of this strategy is GoPro’s marketing campaigns, which feature videos filmed by their users.

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The XR Week Peek (2020.03.23): Half-Life: Alyx launches, Oculus Del Mar leaked, PS5 revealed and more!

The Ghost Howls

I’ve used Google search to find all the pages with references to Del Mar in the Oculus website, and all the docs are identical to the previous versions. Google will delay the release of Chrome 81 , the one that should have included WebAR. Yes, Android, Google. Today is the day!

Top XR Stories of 2019

Tech Trends VR

Bumpy Road For Magic Leap. Magic Leap then announced it was pivoting towards enterprise customers following damning reports of extremely weak sales. Google Ends the Daydream. A lot has happened in the immersive space over the past 12 months.