article thumbnail

The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

article thumbnail

Spatial Beats: Apple, Magic Leap & Oculus

AR Insider

This week, we look at Apple’s moves across the spatial spectrum, Magic Leap 2, And Oculus Quest game sales among other items. Let’s dive in… Apple VR rumors mounting up. We predicted in 2018 that the Apple XR device would probably be focused on media consumption – at first.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Ghost Howls’s VR Week Peek (2019.11.18): Magic Leap may be in trouble, Carmack leaving Oculus and much more!

The Ghost Howls

Image by Magic Leap). Is Magic Leap in trouble? The Magic Leap could become a tragic leap , using some words from Palmer Luckey. In the meantime, the competition of Chinese companies like nReal is threatening even more the appeal of Magic Leap. Top news of the week.

article thumbnail

The XR Week Peek (2023.07.11): Samsung headset delayed, Apple cheaper Vision delayed, and more!

The Ghost Howls

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

Apple 206
article thumbnail

The XR Week Peek (2022.03.14): Niantic acquires 8th Wall, Magic Leap 2 previews are positive, and more!

The Ghost Howls

It was able to provide an SDK and various templates to make companies create easily robust AR experiences that ran directly from the web, without forcing the user to download an app, as it happens for AR applications made with ARCore/ARKit. Image by Magic Leap). First previews show Magic Leap 2 qualities.

article thumbnail

The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

Then the wish to compete with Apple may not become a reality: when the Vision Pro was announced, Samsung didn’t expect such cool features from it, so it delayed the announcement of the headset to have the time to increase its capabilities. More info Is Apple working on the Vision Pro since 2007?

Samsung 312
article thumbnail

Spatial Beats: Rec Room, Roblox & Zynga

AR Insider

And Apple hasn’t yet played its hand. The collaboration platform added smartphones to the list of devices that can share in a simulation with PCs, the HoloLens, Magic Leap, and VR headset, creating the first truly cross platform XR solution. Rec Room closed a $20 million Series C funding. Spatial Goes Mobile.