Road to VR

APRIL 8, 2019

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.

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The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

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The Ghost Howls

JANUARY 22, 2024

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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Road to VR

MAY 18, 2022

Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. The report says Cook “rarely visits the group at its offices away from the main Apple campus.”

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ARPost

JUNE 3, 2022

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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The Ghost Howls

JUNE 6, 2022

Apple WWDC may reveal something about Apple’s upcoming headset. Today is the day of the Apple WWDC event and maybe we can have more info about its upcoming headse t. Anyway, it is more probable that we’ll have some software reveal that hints at Apple’s XR strategy. The Verge) More info (Predictions for Apple at WWDC?—?Bloomberg).

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Upload VR

JANUARY 18, 2024

Turning Apple Vision Pro's Digital Crown is a bit like tuning your reality. Apple Watch owners will be familiar with the Digital Crown. On Apple Vision Pro, it is a dial on top that jogs you along the spectrum of immersion so quickly it feels like magic. Microsoft formally killed its PC VR platform.

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The Ghost Howls

AUGUST 1, 2020

In the interview with me, he talked about many topics, like the rumors he heard on Apple Glasses, on the Oculus Quest 2 , the America vs China war, XR entrepreneurship, Tesla, and more! 2022 may be the key year when they actually buy it, also thanks to Apple , an d finally, the market will reach the magic number of 10 million devices.

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The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

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Upload VR

JUNE 6, 2023

We went hands on with Apple Vision Pro at Apple Park in California during WWDC23 and were blown away by the best headset demo ever made. Personas are what Apple calls human scans performed by the Vision Pro headset that are locked to the scanned individual to prevent others from wearing them.

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Upload VR

DECEMBER 22, 2023

Meta's CTO seemed to suggest the company could demo a highly advanced true AR glasses prototype in 2024. LCoS isn't a new technology, it has been used in movie projectors since the 90s as well as in AR products like HoloLens 1 and Magic Leap 2.

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Upload VR

FEBRUARY 6, 2024

We’re a long ways off from that and it won’t happen with the first generation Apple Vision Pro. I can only begin to imagine the possibilities and Apple is currently feeding developers kits at $3,500 each to build what’s in their imaginations.

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Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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Upload VR

JUNE 6, 2023

Believers in virtual and augmented reality found themselves sleepless and stirring on the eve of Apple's keynote address at WWDC23. As the moment drew near for the 10 am Pacific keynote from Apple, people watched who had bet their livelihoods on the belief that one day we'll wear glasses that are personal computers. Apple Vision Pro.

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Tech Trends VR

FEBRUARY 24, 2019

In many ways they’re your typical tech company – my demos are delivered in the familiar blueprint of a trendy open-plan office with exposed brick walls, which sits above a sushi restaurant – but it’s got a different vibe from a lot of similar start-ups.

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The AR Show

JUNE 4, 2019

After a career in game development, working on projects for EA, Atari, Apple, and many others, Paul joined Magic Leap prior to their first outside round of funding. Paul helped to lay the groundwork for the Magic Leap SDK, and got a good look at the future of spatial computing in a world where we’re all wearing smartglasses.

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The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

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The Ghost Howls

OCTOBER 15, 2018

Magic Leap has just organized its first developers’ event, dubbed “L.E.A.P.” It is the first event of this kind organized by Magic Leap: we can say that LEAP Con is like the Oculus Connect of Magic Leap and will probably become always more important, year after year, exactly as it has happened to Oculus.

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XR Today - Mixed Reality tag

FEBRUARY 16, 2024

February 2024 is here, and this month marked the end of a long, long wait for Apple’s Vision Pro. Apple has already sold 200,000 devices in the first week, which is impressive. This funding will support Magic Leap’s “Chapter 3” roadmap of delivering enterprise-grade XR solutions.

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The Ghost Howls

MAY 25, 2020

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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The Ghost Howls

APRIL 5, 2021

The rumors on the Apple Glasses are intensifying. It is not a secret that Apple is working on an XR device: the mystery is when it is going to release it and what it will actually be. The hype is rising, and Apple is playing with it. (My usual terrible image to wish you Happy Easter, if you celebrate it). Top news of the week.

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ARPost

DECEMBER 10, 2022

While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). At first, we were just building for the phone and porting to the glasses,” Lens Creator Alex Bradt told me when I got to demo Snap’s Spectacles at AWE. NVIDIA offers CloudXR that streams XR content to Android and Windows devices.

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The Ghost Howls

JANUARY 23, 2020

Regarding big brands, I expect Apple and Facebook still to wait a bit before releasing something, while Magic Leap will have to make its move to come out from the quicksands. My duck-face while wearing Magic Leap One glasses. The company to keep an eye on is Magic Leap. Standalone/All-in-two headsets.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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The Ghost Howls

JANUARY 2, 2023

Meta bought Luxecel, Apple Limbak. It is obvious that this product was ideal to build AR glasses. Meta’s competitor Apple has instead acquired Limbak (even if the acquisition has not been officially confirmed). More info (Meta acquires Luxecel) More info (Limbak got acquired) More info (Probably Apple acquired Limbak).

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VRScout

JULY 18, 2017

In comparison to other higher-end mixed reality headsets like Meta and Magic Leap that will likely require powerful PCs, Mira’s Prism lets you just snap in your iPhone and begin interacting with holographic content. Created to work with existing iPhones, I simply opened up a demo app and slide the phone into the headset.

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XR Today - Augmented Reality tag

FEBRUARY 13, 2024

ARway.ai, a firm working with various XR device leaders, such as Apple and Magic Leap, to leverage its unique immersive wayfinding platform for a broad range of use cases, recently announced a new partnership that amplifies its product offering to an increasingly sizeable international user base.

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The Ghost Howls

JULY 8, 2019

nReal has been sued by Epic Games for the name too similar to Unreal and by Magic Leap that claims that nReal CEO Chi Xu has stolen the technology of the American company while working there. No one from Magic Leap or nReal is authorized to talk about this topic, so I won’t address it here. Controller.

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EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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Upload VR

MARCH 30, 2024

Apple's WWDC24 promises a showcase of visionOS enhancements, a new Apple Pen reportedly supports Vision Pro, iPhone 15 Pro can now capture higher quality spatial videos , while Apple's headset is coming to China. Owlchemy Labs also told us they feel " vindicated " by Apple Vision Pro's approach to VR.

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The Ghost Howls

APRIL 27, 2020

Image by Magic Leap). Magic Leap pivots to enterprise, lays off 1,000 employes. With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Top news of the week.

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The Ghost Howls

MARCH 23, 2020

The time has come and finally Apple will implement a depth back camera in its upcoming iPad Pro. It is another step towards the creation of a great AR ecosystem for Apple. And probably the Android world will follow Apple’s steps soon and will adopt depth sensors as well in the upcoming months. Yes, Android, Google.

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UploadVR Between Realities podcast

JUNE 29, 2017

Apple’s new ARKit platform might be about to change that, however. any sufficiently advanced doggo technology is indistinguishable from magic. Hopefully it will one day also serve as the basis for the long-rumored AR glasses from the company to compete with the likes of HoloLens and Magic Leap. coming soon.

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The Ghost Howls

FEBRUARY 28, 2022

There is no official confirmation on this, and I hope to be wrong because having to use earphones would be a big hit to its comfort Release date and price : of course the release date (will it come before or after an Apple headset?) It’s been an interesting demo. And a demo is already live. But it’s not only about AI.

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Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Eventually, I hear, Apple will even bring 3D to 2D monitors.

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The Ghost Howls

JULY 29, 2020

Steve answered me that they don’t want to over promise as other companies have done in the past (cough…cough… Magic Leap ), but of course, they have to talk about what they are doing to generate awareness and attract investors. The stick through which is possible to try the Mojo Vision AR lenses (Image by James Martin/CNET).

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TechCrunch VR

MAY 31, 2023

The demo described in the book finds the user riding a motorcycle down a Brooklyn street. You’ve seen some really compelling demos here,” Sergey Brin told the crowd. A collaboration with Valve, the product was introduced as a demo under the “SteamVR hardware system” banner at 2015’s GDC show.

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