The Ghost Howls
SEPTEMBER 21, 2020
What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! Even Apple uses modified ARM chips. an ARM chips can be installed on IoT sensors that communicate to a server where an NVIDIA card is used to perform machine learning on the data).
Road to VR
MARCH 11, 2019
Several reports over the past two years have suggested Apple is getting ready to manufacture an AR headset , and possibly ship it sometime in 2020—something that’s so far unsubstantiated by the company itself. SEE ALSO Report: Apple Nearly Acquired Leap Motion but the Deal Fell Through.
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The Ghost Howls
JULY 14, 2019
Apple has killed its AR glasses project… maybe. A piece of unexpected news has shaken the XR communities this week: according to a report on Digitimes Taiwan, Apple has abandoned its AR/VR glasses project and all the members of the team have been re-allocated in other teams. AR is still alive, Apple will still release its AR glasses.
UploadVR Between Realities podcast
MARCH 19, 2017
Above: David Holz, founder of Leap Motion, shows off hand-tracking in VR. The headset used sensors to detect my fingers, using software from Leap Motion. Gazzaley’s brainwave sensors would capture data on the part of the brain that was stimulated. He said the brain doesn’t see the raw data of reality.
The Ghost Howls
MARCH 12, 2021
One great advantage in doing marketing as a team, as a collective instead of alone , is that we can pull together our learnings, our data, our previous experiments. Sometimes I just want Apple to get their headset out, with one-right-way to do things, and save us all from bad VR UX once and for all.
The Ghost Howls
JUNE 4, 2023
I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?
AR Insider
OCTOBER 31, 2019
The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. Location is at the heart of the AR Cloud.
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