Purina AR Campaign Achieves 172M Impressions
AR Insider
APRIL 15, 2020
This is a useful benchmark for perspective, but is of course apples to oranges with AR in terms of engagement levels. Specifically, 25 percent of users (as of Poplar’s first data release cited above) shared or captured the experience. Consumer brands, if fitting to the medium, should start to build an AR knowledge base.
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