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Apple Uplevels its AR Navigation

AR Insider

Apple continues to make moves to catch up to Google's leading position in online mapping, including immersive features like AR navigation. Its latest move involves collecting 3D mapping data while people use Apple Maps. This post appeared first on AR Insider.

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Data Dive: Google Lens is Used 3B Times Per Month

AR Insider

A s you may have heard, Apple recently launched 3D urban navigation — its answer to Google Live view. Not to be outdone, Google fired back with an update of its own: better landmark detection in Google Lens. But buried in that announcement was a notable nugget: Google Lens is used 3 billion times per month.

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Apple Maps Update Introduces AR Navigation

VRScout

Apple kicked off its annual World Wide Developer Conference (WWDC) earlier today with a two-hour keynote detailing several updates to its lineup of iOS products. This includes numerous improvements to Apple Maps, from additional details like elevation and custom-designed landmarks to new road details and a variety of other upgrades.

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Explore Tokyo Using AR Technology Powered By Apple Maps

VRScout

It was back in 2021 that Apple first introduced AR (augmented reality) navigation to its Apple Maps app, allowing iOS users to navigate their real-world environment using virtual overlays. For more information on Apple Maps’ AR navigation visit here. Image Credit: Alta Distance.

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The AR Location Wars, Part II: Apple

AR Insider

That could be wayfinding with Google Live View , or visual search with Google Lens. As you can tell from the above examples, Google will have a key stake in this “Internet of Places.” Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. Part II: Apple .

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Keynote Triple Shot: Google, Apple & Facebook

AR Insider

The most notable updates came from Google, Apple and Facebook, in order of recency. This includes Google’s updates to its visual search efforts; Apple’s Lidar-powered iPhone 12 Pro; and Facebook’s developments in Live Maps, experimental AR glasses … and of course Quest 2.

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Is AR Navigation Coming Next from Apple?

AR Insider

For an indexed library of spatial computing insights, data, reports and multimedia, subscribe to ARtillery PRO. Going back further, Google has long revealed its intentions to use the smartphone as a visual search tool for local discovery. But the latest company to signal possible moves in this direction is Apple.

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