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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. However, the XR space is still emerging.

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The XR Week Peek (2021.07.13): Lynx now aims at the consumer market, App Lab to enable DLCs, and more!

The Ghost Howls

Honor to all the other countries, some of them probably deserved more than us, but I think Italy won because we were a true team, a group of people that supported each other for a goal they craved to reach. Amazon Lumberyard becomes opensource. We won with our heart, the big heart of us Italians. billion) and ARkit (1.25

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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Unreal Engine can now use your iPhone to record facial animations.

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Labrodex’s Sci-Fi RPG Shooter Hybrid ‘Scraper’ Already Has Its Own Prequel Novel

VRScout

I don’t think there are any Humech robots in that story like the Scraper: The Rise of Cifer novel, which is available on Amazon. Max Preussner was a senior software engineer for Epic Games. He has been working with Unreal for 20 years and was part of the Paragon and Fortnite development teams.

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The Direct from Imagination Era Has Begun

Building the Metaverse

Generative AI tools have also helped dungeon masters create imagery to share with their groups. For people who couldn’t realize their creativity in a sandbox or walled-garden — platforms like Unreal and Unity enable the creation of real-time, immersive worlds that simulate reality. Image from Unreal Engine 5.1

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Mark Zuckerberg and I are confusing the market about VR and AR and the future of all computing: here’s why we need to stop doing that

Robert Scoble

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. Now, the deeper question is: will software developers see them as separate, or the same? The tech industry is gearing up for a new paradigm shift.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. There’s a lot of groups. Rori: Yeah, absolutely.