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The XR Week Peek (2021.07.13): Lynx now aims at the consumer market, App Lab to enable DLCs, and more!

The Ghost Howls

Honor to all the other countries, some of them probably deserved more than us, but I think Italy won because we were a true team, a group of people that supported each other for a goal they craved to reach. Amazon Lumberyard becomes opensource. Both Facebook and Google have decided to double down on AR effects inside calls.

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What to Expect from the Immerse Global Summit 2023

XR Today - Mixed Reality tag

This year, the Immerse Global Summit is evolving thanks to a partnership with Synapse Orlando, a group dedicated to fostering innovation in Florida’s thriving tech community. Unity shared how digital twins were helping its customers unlock new levels of innovation. What is MetaCenter Global Week?

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The XR Week Peek (2023.07.31): Roblox released on Quest, Apple bringing back investments in VR, and more!

The Ghost Howls

There will be a new launcher, improved graphics, improved in-game camera, production-ready Unity SDK for the creators, improved full-body VR, and much more. The purpose of the group is of course the one of fighting the duopoly of Apple Maps/Google Maps. First of all, the Web3 VR platform has announced version 3.0

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7 Insightful XR Gaming Case Studies to Read in 2022

XR Today - Mixed Reality tag

Tender Claws and Google ARCore. As extended reality gaming experiences continue to take the world by storm, leading cloud and technology vendors like Google are offering game creators and developers an easy avenue into the ecosystem. Respawn Entertainment and Unity. Fictioneers and Unity.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. Alan: So, I think Google’s leading. Rori: Yeah, absolutely. Yes, exactly.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

Prior to Accenture, Rori was Global Head of Digital Strategy and executive vice president at Havas Media Group, where she led and managed strategic planning worldwide, with a focus on digitally-integrated marketing communications and innovation. Alan: So, I think Google’s leading. Rori: Yeah, absolutely. Yes, exactly.

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Mark Zuckerberg and I are confusing the market about VR and AR and the future of all computing: here’s why we need to stop doing that

Robert Scoble

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. They can’t look nerdy like Google Glass did. Yes, they use similar tools, if not the same tool, as AR developers use: like Unity. They must “look cool.”

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