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Magic Leap Could be a Great Strategic Acquisition

VRWorld

Since Magic Leap’s inception in 2011, there has been great innovation in the technology sector focused in the virtual reality (VR)/augmented reality (AR)/mixed reality (MR) space with Magic Leap trying to create a new hardware interface designs. However over the last 6 years, Magic Leap has continually run into issues with its product pipeline causing critics to swarm on the perceived failure of the company. Enter Magic Leap.

Vancouver’s VR/AR Global Summit Puts Content First

VRScout

After the release of Magic Leap One earlier this month – the most anticipated launch in the sector – the industry’s best minds have shifted to content. . Already a Battle Royale [has] happened in the past five years for buying first option broadcast rights for AR content across sport, music, comics, and films. Speakers from goliaths like Amazon, Ford, and IKEA will rub shoulders with Vancouver up-and-comers including Motive.io

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The XR Week Peek (2020.10.12): Quest 2 is launching, dogs use AR, and more!

The Ghost Howls

Unreal Engine and Photoshop), as it happens in Google Docs when many people edit the same document at the same time. Lidar sensors make this possible and it feels like magic. Image by Google). Google and Snapchat release features that aim at the AR Cloud.

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Who Will Own the Metaverse?

AR Insider

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. In his 1984 classic Neuromancer, characters entered a virtual reality world called “the matrix” (inspiration for the 1999 film of the same name by the Wachowskis). Augmented vision is commonplace in futuristic films, from Minority Report to Iron Man.

The XR Week Peek (2020.10.09): All about the Quest 2 launch and much more!

The Ghost Howls

After one month from its official announcement, Facebook has released the Oculus Quest 2, that from the 13th of this month can be purchased online on the Oculus Store or on official resellers (like Amazon) or offline on partner stores (like Best Buy).

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The XR Week Peek (2020.03.30): Half-Life: Alyx breaks every VR record, HP teases Reverb G2, and more!

The Ghost Howls

Imagine mixing it with CoreML and obtain some magical applications. If you’re interested in these devices, have a look at Amazon and Oculus websites. The past week has been the week of Half-Life: Alyx, but something else has also happened in the XR world!

Lighting the Torch for In-App AR Development, with TORCH's Paul Reynolds

XR for Business Podcast

In 2013, after 10 years of creating video games, he joined Magic Leap where he was promoted to senior director, overseeing content and SDK teams. At Magic Leap, Paul recognized the lack of accessible tools for non-game developers that was hindering widespread adoption of immersive and spatial computing technologies. Still, kudos for even getting it out, because that's a huge leap, and no telling how much they spent. You were Magic Leap before.

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. We've been approached by some of the bigger headset manufacturers -- Microsoft, Hololens and Magic Leap -- to build exclusively for them.

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. People get in it, and they see, "this as a medium-to-low-quality image or video that I'm sitting in," and there's not much interaction if it's a Google Cardboard. We've been approached by some of the bigger headset manufacturers -- Microsoft, Hololens and Magic Leap -- to build exclusively for them.

Making AR Focals Functional and Fashionable, with North’s Stefan Alexander

XR for Business Podcast

But one of the things that they were really passionate about was controlling heads-up displays like Google Glass, which had just come out at the time. So for those of you who don't know, these glasses have a little tiny-- they're monocular, so it's only one eye, but it's a little projector inside the arm projecting on a little -- I guess -- projection film, I guess. Would it be-- is it a film or is it a--? Stefan: It's a special film called a holographic film.

Bringing the XR World Together at the VR/AR Global Summit, with Executive Director Anne-Marie Enns

XR for Business Podcast

Anne-Marie: Magic Leap’s doing a workshop. Amazon will be there talking about Sumerian, and then a couple other with immersive storytelling and volumetric capture, that will be announced this week too. We actually did a project — that will never see the light of day, unfortunately — we filmed the world’s largest cannabis facility in VR, in 360.

Web-Based Augmented Reality for E-Commerce, with Seek's Jon Cheney

XR for Business Podcast

Getting started in AR marketing and virtual try-ons can be tricky for enterprise, especially if -- like Walmart or Amazon -- you've got hundreds of thousands of products to model and host. I just found this out about him: he's a composer as well, for films. You don't have to download the Amazon app, or the IKEA app, or whatever. For Amazon to take on-- Walmart has 300 million products; Amazon has 300 million sellers. Alan: Amazon's got 1.4

Web-Based Augmented Reality for E-Commerce, with Seek’s Jon Cheney

XR for Business Podcast

Getting started in AR marketing and virtual try-ons can be tricky for enterprise, especially if — like Walmart or Amazon — you’ve got hundreds of thousands of products to model and host. I just found this out about him: he’s a composer as well, for films. You don’t have to download the Amazon app, or the IKEA app, or whatever. For Amazon to take on– Walmart has 300 million products; Amazon has 300 million sellers.

Reimagining Cinema with Radiant Images' Michael Mansouri

XR for Business Podcast

In the late 19th century, Eadweard Muybridge - to win a bet - took several pictures of a horse in motion, and in the process, basically invented film. He's been always interested in the overlap of film and technology, so he co-founded Radiant Images in 2005. Mr. Mansouri's efforts in filmmaking led to NASA and JPL's 2018 Emmy win for outstanding original interactive program for Cassini's grand finale, which was NASA's first recognition in the film community.

Building the Foundation of The Spatial Web, with VERSES founder Gabriel Rene

XR for Business Podcast

They can look through an iPhone -- which uses ARKit now -- or a Magic Leap headset, or a Microsoft Hololens headset or the other smart glasses that'll be coming, and that worker now can just follow that arrow right to that location, pick that object, and move it from Point A to Point B from, let's say, the pick-and-pack area to the dock, and then registering that interaction back into the warehouse management system.

Getting Fit with a VR Toolkit, and Other XR Tips with VRd?j?'s Michael Eichenseer

XR for Business Podcast

Amazon Sumerian. The technology path is moving so fast that if you'd said, "hey, we want to make a five-minute training thing" three years ago, you would have to print the 3D mounts for the cameras, and go out there, film it, stitch it. One of their announcements the other day was this amazing ability to create 3D objects and 3D products, and then have the back end to source and serve them up for programmatic ads on Facebook, on Google. We're not tied to Magic Leap.

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The XR Week Peek (2020.03.23): Half-Life: Alyx launches, Oculus Del Mar leaked, PS5 revealed and more!

The Ghost Howls

I’ve used Google search to find all the pages with references to Del Mar in the Oculus website, and all the docs are identical to the previous versions. Google will delay the release of Chrome 81 , the one that should have included WebAR. Yes, Android, Google. Today is the day!

Top XR Stories of 2019

Tech Trends VR

In fact, the device sold out at retailers such as Amazon, Walmart and Newegg. Bumpy Road For Magic Leap. Magic Leap then announced it was pivoting towards enterprise customers following damning reports of extremely weak sales. Google Ends the Daydream.