5 examples of AR in e-commerce
More and more people see the convenience of shopping online. E-commerce is booming and the competition is bigger than ever. In this evolving industry, businesses have to stay on their toes to accommodate customers’ needs and wants. Also, they need to embrace innovative technologies. This helps them to stay ahead of competition.
This is where Augmented Reality (AR) steps in. If you’re not sure what AR means, have a look at the following article: VR, AR & MR: What do they mean? AR technology has been around for quite some years, even longer than the existence of smartphones. However, it’s only recently that these technologies became ready for the adoption of the mass consumer market.
As the title of this article already suggested, there are some e-businesses that already implemented AR technology. Before we get into 5 great examples, let me first explain to you why AR is so beneficial for e-commerce.
Try before you buy
One of the biggest obstacles for e-shoppers is the fact that they cannot see the product in real life. Consumers only get to see a photo or video of the product, but they want to be able to experience the size, color and other features. Many shoppers doubt whether to buy the product. This results in an average of 70% cart abandonment rate.
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Augmented Reality is a perfect solution for this. Even though shoppers cannot touch the product, AR can project it in the real world. This way consumers get a sense of what it really looks like. It might just give them that final push to actually buying your product
Enhance customer engagement
By projecting the product in the real world, customers get to experience and interact with the product, almost as if they are in a physical store. Even more so, AR enables them to customize their products to their wishes. The technology can include different designs, colors or patterns.
Boost your brand
As e-commerce is evolving, how do you stand out from the competition? You need to find a way to set your brand apart so consumers choose for you instead of others.
Consumers are always looking for experiences that are new, exciting and memorable. For this reason, AR fits perfectly. AR solves problems that e-customers face. Besides this, companies that use AR radiate an innovative and advanced brand.
Now, let’s continue with the 5 examples of e-commerce businesses that use AR. The examples show the diversity of AR, as these e-businesses sell different kinds of products.
Amazon AR View
In 2014, Amazon launched Amazon AR View. With this app, customers can scroll through the online catalogue and virtually project the products in their rooms. Whether you want to preview furniture, speakers or coffee machines, every product can be projected in full scale.
Sephora Virtual Artist
Explore your inner makeup artist! One of the best examples of AR technology within beauty is Sephora’s Virtual Artist app. The app scans your face, after which you can virtually try out different kinds of makeup. Beside the try ons, there are options for pictures, full face looks and even virtual makeup tutorials.
Asos’ Virtual Catwalk
The fashion industry has also picked up on AR. Asos and Beem joined forces and created the Asos Virtual Catwalk app. Customers can use the app to search for the clothing they like, point their smartphone camera at a flat surface and boom! A virtual model shows you the outfit.
Warby Parker
What a way to find the perfect new glasses! Warby Parker uses iPhone’s face mapping to render an AR experience. You get access to all the frames and you can virtually try them on. This way you find the ones that fit your face best
Wanna Kicks
Last but not least, Wannaby is a startup from Belarus and created the Wanna Kicks app for iOS. With this app, users can virtually try on sneakers. You just scroll through the list of available sneakers, pick the ones you like, point the camera at your feet and tadaa! You’re wearing them. The tracking is done well, as you can look at the shoes from different angles. Even more so, you can walk and the app will follow your footsteps.
Do you know more e-businesses that use AR? Or maybe you know AR examples from other industries? Share them below in the comments or contact us directly.
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