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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Appetite Creative works with major brands such as Amazon, Lego, and Addias to develop AR labels for conventional products. Therefore, the knowledge base surrounding XR content creation is slimmer than conventional development routes. Stabley explained: I always say that AR content should either inspire, educate or entertain.

AR 59
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VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS’ Christophe Mallet

XR for Business Podcast

And kind of alongside the market — the way the market has evolved since 2015 — is, the wow factor was big in the beginning, where a lot of things were done around entertainment and marketing. We worked on that with TV channels, we did an escape room in Paris, we did stuff for the climbing experience for Adidas. Christophe: No.

How To 78
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VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS' Christophe Mallet

XR for Business Podcast

And kind of alongside the market -- the way the market has evolved since 2015 -- is, the wow factor was big in the beginning, where a lot of things were done around entertainment and marketing. I was a bit bored of my previous job, so I decided to quit, and I started a studio with that guy -- Julien -- and another guy, Randy. Christophe: No.

How To 60
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VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS’ Christophe Mallet

XR for Business Podcast

And kind of alongside the market — the way the market has evolved since 2015 — is, the wow factor was big in the beginning, where a lot of things were done around entertainment and marketing. We worked on that with TV channels, we did an escape room in Paris, we did stuff for the climbing experience for Adidas. Christophe: No.

How To 60
article thumbnail

VR for HR: Learning How to Tell Stories in XR, with BODYSWAPS’ Christophe Mallet

XR for Business Podcast

And kind of alongside the market — the way the market has evolved since 2015 — is, the wow factor was big in the beginning, where a lot of things were done around entertainment and marketing. We worked on that with TV channels, we did an escape room in Paris, we did stuff for the climbing experience for Adidas. Christophe: No.

How To 60