How is Augmented Reality Reshaping Gaming Industry
With the inception and emergence of a user-centred system, every technology has started improving people’s lives. AR (Augmented Reality) has incredibly brought a rapid revolution in gaming, hospitality, travelling and others.
AR is making things possible that were considered impossible previously. We have seen rapid growth in the gaming industry. Particularly, after the invention of Google’s Android gaming industry has achieved a bullet speed in growth and usage. Millions of people across the world are enjoying lots of games with their smartphones.
Developers and technology providers are continuously working to improve user experience. Incredibly, AR is transforming gaming technology and experience. A professional mobile game development company knows how better to improve the gaming experience and leverage AR benefits while developing a gaming app.
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Augmented Reality is the combination of audio and visual content in real-time. It is completely different from VR Virtual Reality, which only creates an artificial environment. In the gaming industry, AR creates a playing field and utilizes the existing environment within it.
The games developed with Augmented Reality can be easily run on portable gaming devices, tablets and smartphones. It overlays new information and integrates the digital information on top of it.
Augmented Reality offers an interactive experience in real-time to its users where augmented objects reside in the real world.
This is a revolutionary technology making a greater impact on the gaming industry and covering other industries such as automotive, marketing, retail, e-commerce, education, military, healthcare and much more. As an advanced and rapidly growing technology, it is contributing a lot in almost all industries.
AR is a Big Game Changer
As per reports, “In India, the online gaming industry is considered to show a big growth of about $1 billion by 2021.” The current gaming industry in India is about $360 million. So the predicted growth rate would be more than 20%.
Let’s come deep inside what is Augmented Reality (AR)?
In simple words, we can say that Augmented Reality is integration or a mix of the virtual and real world. It has created an unforgettable and unique experience for gamers with virtual objects in the real world.
It is a different way of technology from virtual Reality, which needs a distinctive way to develop a gaming environment for users. At the same time, AR turns the existing environment into a playful and enjoyable gaming field.
Games developed with and based on AR technology such as Minecraft and Pokemon GO can be run easily on all portable gaming systems along with smartphones and tablets. It offers an advanced interactive experience to gamers.
According to Newzoo’s Global Market Report Service, 50% of total gaming revenue alone comes from mobile gaming. Mobile gaming was about $70.3 billion in 2018, with a growth rate of 25.5% over 2017. It tends that gaming has a huge region and cover a big area in overall gaming revenue.
The forecast for 2020’s global games market will generate $159.3 billion in revenue, a growth of +9.3%.
Augmented Reality can be layered on top of action figures, colouring books, board games or teddy bears. Specifically, these tired and old toys have gone out from the gaming market due to the entrance of augmented Reality.
Either it is a teddy bear game or a board game, AR brings user experiences in real-time and gives more fun to the users. An expert mobile game development company knows how to design an eye-catching and easy-to-use gaming app with the best in class user experience.
Augmented Reality is the Future of Real-Time User Experiences
AR is growing quickly and meeting the expectations of industries. It is a great way for businesses to beat the upcoming market in real-time. In a word, we can say that it is groundbreaking. AR brings something creative and innovative to the market every time.
One of the best examples of an AR gaming app is Pokemon Go. With the marvellous gaming experience and fame in the market, it has won millions of hearts. AR is backed by a vision-based algorithm, which offers high clarity to sounds, graphics and objects while getting millions of attention.
Augmented Reality is highly potential, having unlimited capabilities. It has already proved itself as a highly energetic and futuristic technology. We can understand its growth and reach across the world by looking at the attention it is getting from the developers.
It vital and popular among lots of mobile game development companies offering multiple gaming apps to the market. Leave thinking about the avatar running around on your screen.
With AR, one could become the avatar and collect hidden items or Pokémon, find aliens or villains or run around their room and other places. , there are lots of WOW factors associated with AR technology.
As said earlier in this writing, AR is turning the gaming industry and bringing a big impact in other industries such as marketing, education, automotive, healthcare, retail, and much more.
Let dig deeper, and know-how is Augmented Reality reshaping the gaming industry:
Develop Appealing Games
AR in the gaming arena develops an extensive experience for the gamers and enable them to experience that they are personally interacting with the digital environment. Augmented Reality covers digital enhancement to offer an existing real-life setting by catching up with your senses.
It enables them to grab the attention of millions of gamers across the world and offer them a memorable experience. It generates and implements computer objects in real life to drive a thrilling and engaging experience.
High Growth of Gaming
If we talk about a strong bridge between the game developers and users, AR technology comes first. It is widely adopted by mobile app development companies and delivers the ultimate experience to gamers. AR includes multiple features and has gone beyond face filters.
Its features make gaming attractive and attentive and enhancing the capabilities of developers as well. The fastest growth of AR game development enables creating attentive and engaging games and improving the entire gaming market.
Better Console
Choosing the best console is not an easy job. Due to the exceptional gaming market and high competition, it is beyond your imagination. AR in game development brings new and creative opportunities for developers and backs them with the most advanced real-time technological solutions.
For professional developers and addictive gamers, there are lots of options accessible; using these options make your imagination and vision a step ahead than ever before.
Forget the Traditional Gaming
AR has come up with endless possibilities and is trending every day. It is offering tremendous benefits to gamers, developers and other users. Since its inception, AR is offering unlimited options and features in the gaming industry.
Augmented Reality has replaced the whole traditional gaming played before, such as Xbox, PlayStation and more. The newest and trending technology AR, is adding a new landscape and multiple transformations to the gaming industry.
Multiplayer Gaming is Striking the Market
Multiplayer games are high in demand, and most gamers like them. Gamers love to play games with their dearies, teams and friends. Augmented Reality has enabled developers to create multi-player gaming apps.
Some of the multi-player gaming AR-based apps are Swift Shot and Galaga AR. Both the apps offer an intuitive and real-time multi-player gaming experience to the users.
Artificial Intelligence & Analytics
AI is changing how gamers get real-time gaming experience and provide a valuable and interactive experience to its designers. It helps designers and developers to enhance the game app capabilities according to gamers.
Every game collects data on the user’s experience. This data is fed into an algorithm and is utilized by humans to enhance and develop games replied on its assumptions and player’s experience. Typical to understand.
Think Amazon suggesting products Spotify creating a custom playlist or Netflix like apps nudging you towards your next show on your past browsing history.
Highly Interactive Gaming
Gamers always wanted to experience the characters in real-time. Whether a superhero or a teddy bear getting real-time experience of characters is like a dream come true.
AR is the technology that has made the dreams of dreamers true. It has become possible to enter into the virtual world. AR creates a hypnotic experience for users and helps them feel interacting with the characters in real-time.
Changing the Perspective
AR provides enhanced data of supplement views and digital representation of real-time data giving an outstanding gaming experience.
Augmented Reality in the game development industry uses geolocation, 3D tracking, smart glasses support and others to bring exclusive, intuitive and innovative games. The creative designs of AR are highly potential than other technologies.
Final Words
AR has proved itself one of the most profitable and valuable technologies that bring technology transformation and digital creation to life. As a superior technology, it enables gamers to experience the real-life environment in digital form.
AR is enabling developers to create more innovative and creative solutions to the market. As an incredible technology Augmented, Reality is performing very well and converting the gaming arena into a vital battlefield.
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