XR Today - Augmented Reality tag

JANUARY 20, 2023

Google parent company Alphabet announced layoffs on Friday of roughly 12,000 workers, totalling 6 percent of its global workforce. Alphabet Chief Executive Sundar Pichai wrote in a memo to staff sent to Reuters it had increased its staff count over the last few years “for a different economic reality than the one we face today.”

Google 88

Google Microsoft United States Augmented Reality 88

Upload VR

JANUARY 19, 2023

Microsoft is reportedly reducing the size of its HoloLens group. Microsoft is far from the only big tech company to make this move – this week Amazon started laying off 18000 people, Meta laid off more than 11000 in November, and Snap laid off 20% of its staff in September.

Groups 81

Groups Microsoft Samsung Hardware 81

The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities. Sounded good.

Augmented Reality 475

Augmented Reality Magic Leap AR Apple 475

ARPost

NOVEMBER 4, 2019

According to CBINSIGHTS , tech giants like Facebook, Amazon, Microsoft, Google, and Apple (FAMGA) have all been acquiring AI startups aggressively in the last decade. According to a report by Zion Market Research , the global augmented and virtual reality market was valued at around US$26.7 Source: CBINSIGHTS.

AR 217

AR Augmented Reality Machine Learning Apple 217

ARPost

SEPTEMBER 12, 2022

Microsoft, Google, the XRA – and That’s Just One Talk. A talk on day two will discuss “Reframing Identity for Mixed Reality,” and feature Carrie Valladares of Microsoft , Karim Mohammadali of Google , and XR Association Vice President of Public Policy Joan O’Hara. So Much More to See at AWE EU 2022.

Europe 365

Europe Conference Microsoft Course 365

GizModo VR

APRIL 1, 2021

In late 2018, Microsoft struck a $480 million deal with the U.S. Army to deliver augmented reality headset prototypes based on its HoloLens system. Well, it appears the military is a fan because it’s inked a contract to get a whole lot more of them. As in, over 120,000 headsets worth up to $21.88 billion over 10… Read more.

Microsoft 98

Microsoft Augmented Reality Wearables Amazon 98

AR Insider

OCTOBER 30, 2020

For those unfamiliar, it’s a foundational principle that helps contextualize the future of augmented reality. Google’s Justin Quimby says this is okay as long as there are common languages — again like HTML today. Before diving in, what is the AR cloud? could plant seeds for its own AR cloud.

AR 392

AR Data Google Amazon 392

AR Insider

OCTOBER 1, 2019

Why Facebook and Amazon have joined the race to bring computing to your face. — Facebook and Amazon each discussed computer glasses at launch events this week. — Amazon’s approach is to get a lightweight product out now, while Facebook is promising advanced technology in a few years. Microsoft (enterprise) 4.

Amazon 157

Amazon San Jose Google Microsoft 157

ARPost

JULY 30, 2020

But AR/VR solutions are not limited to Google Glass, mobile apps for trying on shoes or accessories, and AR-based games. Hearables with augmented reality features are becoming ubiquitous thanks to the overall spread of wearables, the contribution of tech giants, and the growing demand for emerging technologies.

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

ARPost

JANUARY 29, 2020

Past attempts have been unsuccessful, such as Google Glass, due to reluctance and concerns over ethical issues such as privacy and security of AR glasses. Fast-forward a few years from the failing Google Glass, and now it turns out the popularity of smart-glasses has increased again, thanks to numerous new developments. Guest Post.

AR 414

AR Augmented Reality Trends Healthcare 414

ARVR

JANUARY 6, 2023

Augmented reality is a technology that allows us to superimpose digital information into the real-world environment. In this article, we will discuss on augmented reality. Image credits SCAND Blog Virtual Reality (VR)  — It teleports the user into a completely immersive world that replaces the physical world.

Augmented Reality 246

Augmented Reality AR Machine Learning Data 246

XR Today - Big XR News tag

JANUARY 27, 2023

Following last week’s theme of layoffs across the tech sector, this week continues the unemployment trend as influential groups reassess the space and US Courts aim at Google. Recently, Microsoft entered an extended partnership with OpenAI, the firm behind ChatGPT, to expand the tech solution to business clients.

Apple 76

Apple Head Mounted Display Microsoft Trends 76

ARPost

JUNE 6, 2019

See Also: The State of Augmented Reality. There was no shortage of interest, but there was a lack of a first-step, turnkey solution,” said Leon Laroue, a technical product manager for augmented reality at Epson. “We We saw that there needed to be an easier onramp for companies who want something off the shelf.”.

Augmented Reality 155

Augmented Reality AR Europe Strategy 155

ARVR

OCTOBER 7, 2020

As AR ( Augmented Reality ) is becoming more and more popular, it’s turning into a buzzword. Big names such as Apple, Microsoft, Facebook and Google are rapidly developing the technology, making it accessible to many industries. Apple and Google played big roles in this. If you’re interested in AR, keep reading!

Trends 130

Trends AR Augmented Reality Healthcare 130

XR Today - Augmented Reality tag

OCTOBER 20, 2022

Japanese tech firm Epson has showcased its latest iteration of Moverio augmented reality (AR) smart glasses for industrial use cases, it announced at the Augmented World Expo (AWE) 2022 Europe on Thursday. Epson’s demoed its Moverio BT-45C and BT-45CS devices at the event.

AR 85

AR Europe Portugal India 85

AR Insider

AUGUST 14, 2020

Earlier in this series, we examined Google’s ambitions to create more direct user touchpoints (literally) that drive revenue-generating search by voice, visual and text. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple. Fully Actualized.

Wearables 252

Wearables AR Augmented Reality Strategy 252

ARVR

MAY 11, 2022

For example, Google click value is greater when local intent is signaled by the searcher, such as a “near me” or geographic modifiers like a zip code in the search query. So companies like Google, Yelp, Foursquare and many others have built businesses around this principle in driving local search and discovery?

AR 182

AR Google Apple Construction 182

The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. IVAS is meant to increase the capabilities of the soldiers deployed on the field thanks to the support of augmented reality glasses. Hope you enjoy!

Motion Capture 344

Motion Capture Ukraine Apple Gaming 344

The Ghost Howls

JULY 9, 2022

The Digital Markets Act is a law that the European Parliament and Commission are discussing since 2020 and has the purpose of limiting the excessive power of the major tech giants like Apple, Microsoft, Amazon, Google, and Meta. And the same holds for Google, which is applying similar restrictions.

Apple 447

Apple Europe Data Amazon 447

XR Today - Mixed Reality tag

APRIL 4, 2023

Following the latest updates from Meta, Disney, Accenture Amazon, Google, and others, Apple could potentially delay the device again due largely to adverse market conditions. Like Google and Microsoft, who have not developed XR devices for consumer markets, there will be less hardware to integrate into a future metaverse.

Apple 72

Apple Microsoft United States Retail 72

ARVR

APRIL 5, 2021

How Augmented Reality (AR) is Reshaping the Food Service Industry 3. Trojan Horse Google is meanwhile motivated toward wearables to maintain direct touchpoints to users. This was the same strategy that drove Google’s Android OS years ago. Amazon is motivated for similar reasons?—?a and its many subsegments?—?sit

Wearables 130

Wearables AR Strategy Apple 130

AR Insider

JANUARY 21, 2020

We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. From the episode: “Because augmented reality smart glasses represent the next transformational shift in personal computing.

Head Mounted Display 248

Head Mounted Display AR Exercises Data 248

Bernard Marr

OCTOBER 24, 2022

Going forward, we can expect to see it becoming an enabler of even more technologies, including virtual and augmented reality (VR/AR), the metaverse , cloud gaming, and even quantum computing. Low-code and no-code cloud services.

Trends 81

Trends Strategy Data Microsoft 81

TechCrunch VR

JANUARY 30, 2020

The worlds of virtual and augmented reality have yet to land on the applications and hardware to truly spark mass-market, consumer interest in the space, but in the meantime, a startup building mixed reality services for business users has raised a round of funding, underscoring the opportunity in enterprise.

Magic Leap 128

Magic Leap AR Amazon Augmented Reality 128

XR Today - Augmented Reality tag

MARCH 6, 2023

Chinese electronics manufacturer Xiaomi has debuted its Wireless AR Glass Discovery Edition, leading to the company’s first-ever wireless augmented reality (AR) smart glasses. With Qualcomm’s industry-leading Snapdragon Spaces platform , Xiaomi can also develop programmes on OpenXR and Microsoft’s MRTK toolkit.

AR 84

AR Head Mounted Display Strategy eBook 84

The Ghost Howls

SEPTEMBER 30, 2019

Microsoft has officially stated that Minecraft Earth , that has been in beta for Android and iOS in carefully selected worldwide locations in the past months, is now ready for its launch. Minecraft Earth is the game that lets you live Minecraft in augmented reality on your phone all over your city. Google is doing it again.

Oculus 164

Oculus Augmented Reality AR Amazon 164

XR Today - Augmented Reality tag

NOVEMBER 24, 2023

They aim to compete with existing solutions from other major tech brands and impending technologies rumored to be arriving from companies like Apple and Microsoft. All you need to do is log into a Google account, and download apps for top streaming services, such as Netflix. Notably, the screens don’t point directly at your eyes.

AR 93

AR Head Tracking Immersion Technology 93

XR Today - Mixed Reality tag

OCTOBER 10, 2023

Previous events haven’t just covered common topics related to extended, virtual, and augmented realities. In 2022, the Immerse Global Summit featured speakers from some of the world’s best-known brands, including Amazon, Meta, Qualcomm, Microsoft, and Unity, and demonstrations of some of the most exciting metaverse technologies.

Immersion 89

Immersion Real Estate Education Unity 89

TechCrunch VR

APRIL 14, 2022

Williams was hired by MLB after stints at Microsoft, Facebook and Amazon, so he understands Big Tech and said he saw a chance to work in a place that is constantly trying to innovate and take advantage of available technology. MLB briefly worked with AWS to build its cloud stack, but it has now gone all-in with Google Cloud.

Gaming 84

Gaming Data Technology Amazon 84

ARVR

MARCH 22, 2022

Google could be the knowledge layer, Facebook could be the social layer, Microsoft the enterprise productivity layer, and Amazon the commerce layer. View the Instagram layer for geo-tagged stories from friends, and the Pinterest layer to discover new products. These layers will fulfill various functions.

AR 246

AR Data Architecture Examples 246

The Ghost Howls

JULY 31, 2023

More info Meta, Microsoft, and Amazon release open map dataset A group called the Overture Maps Foundation, which includes Meta, Microsoft, Amazon, and TomTom, has released its first open map dataset, including 59 million “points of interest,” such as restaurants and landmarks.

Apple 270

Apple Ukraine Samsung Data 270

XR Today - Mixed Reality tag

JANUARY 31, 2023

These include Oracle Cloud, Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP). The Plantation, Florida-based enterprise aims to become a major provider of augmented reality (AR) headsets to the global healthcare industry.

United Arab Emirates 111

United Arab Emirates UAE Healthcare Saudi Arabia 111

ARVR

MARCH 24, 2021

Just as Google began indexing the web 20 years ago, the next evolution could be for someone to index the physical world in potentially more valuable ways. In fact, Google is a natural candidate to build this physical-world index. The latter powers Google’s Live View AR navigation tool. And it’s already started.

AR 130

AR Data Google Automotive 130

Road to VR

SEPTEMBER 8, 2016

Apple has a number of head mounted display patents, including one which shows a headset that would dock with a mobile device, and another for an augmented reality display. Acquisitions. See Also: 3 Moves Oculus is Borrowing from Apple’s Marketing Playbook.

Apple 100

Apple AR Head Mounted Display Augmented Reality 100

Robert Scoble

MAY 15, 2021

When I worked at Microsoft I got in trouble with the lawyers over patents so they made me sleep with a lawyer (true story, that was my punishment). I also am invested in Apple competitors, Qualcomm, Snap, Microsoft, Amazon, and about 50 other companies in a diverse portfolio. Just get Amazon’s latest iPhone app.

Apple 144

Apple Google Amazon Augmented Reality 144

The Ghost Howls

DECEMBER 9, 2019

This means that if you employ 4 for tracking, you can still use two for instance for eye-tracking and one for lips tracking; Be able to finally offer passthrough augmented reality with appropriate resolution and framerate. Market analysis company Superdata has just released a brief report about augmented reality.

Magic Leap 208

Magic Leap AR Virtual Reality Augmented Reality 208

The Ghost Howls

SEPTEMBER 1, 2019

(Image by Microsoft). According to Reuters, Microsoft’s executive vice president Harry Shum took the stage at the World Artificial Intelligence Conference in Shanghai and said that the HoloLens 2 will be released sometime in September of this year. It is not on sale on US HP Store and will be on Amazon US next month.

Oculus 159

Oculus AR Microsoft 360 Video 159