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Big XR News from Apple, HTC VIVE, Taqtile, and Amazon

XR Today - Augmented Reality tag

This week has circled Apple, the legacy consumer hardware innovator shocked audiences in many ways when it debuted the Vision Pro, fairly stealing headlines as hyped ramped during the event’s leading months. Apple Debuts Vision Pro This week the news finally broke. Perhaps Apple will go the way of Meta’s reputation.

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XR Year in Review: The Most Important Stories of 2023 and What They Mean for 2024

Road to VR

Apple Announces Vision Pro Image courtesy Apple The News Apple announced is Vision Pro headset in June of 2023 marking the company’s first public step into the XR headset space. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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The XR Week Peek (2023.12.04): Varjo announces XR-4 headset, Quest 2 sells much more than Quest 3, and more!

The Ghost Howls

But things on the consumers’ side may not be going as well: according to some data scrapped from Amazon, the Quest 2 outsold the Quest 3 by a factor of 3:1 in the last 30 days. HTC is working on compatibility with other headsets, but nothing has been announced yet. This would show the level of polish of the upcoming Apple headset.

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Why Will Apple Reveal its Reality Pro Headset at the WWDC?

XR Today - Mixed Reality tag

Apple is set to reveal its long-awaited Reality Pro mixed reality (MR) headset at the Worldwide Developers Conference (WWDC) on 5 June, news reports revealed on Sunday. What’s in the Bag for Apple? These include a lineup of new Apple laptops, Apple Watches, and software updates.

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HTC Vive reveals Vive Pro 2.0-bundle price and Vive Enterprise advantage

The Ghost Howls

The HTC Vive Pro page on Amazon US. I’m a bit comparing pears with apples, I know that. As I’ve told in some previous posts of mine, it is all matter of market positioning : HTC wants to position its device as a premium device, not as a consumer one. Today, finally, we have all the pricing info that we need.

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VR Headsets: Expert Roundtable

XR Today - Virtual Reality

The head-mounted display/headset marketplace may be approaching a broad shift as Apple unveils its Vision Pro headset next month, with the device promising to advance screen-based productivity into a third dimension, leveraging traditional MR technologies to achieve a spatial computing future.

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Will Meta Be The Android Of Spatial Computing, Or The Blackberry?

Upload VR

Meta is reportedly optimistic about the release of Apple Vision Pro, seeing itself as the future Android of the market. The Wall Street Journal cites "people familiar with their thinking" as saying that Meta executives believe Apple's entry into the market will "validate Chief Executive Mark Zuckerberg’s gamble and draw more consumers".

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