The Ghost Howls

JUNE 26, 2023

After having announced some of the features and the price just before the launch of the Apple Vision Pro, now the company formerly known as Facebook is already working towards the launch of the device. Thanks to Hexa, Amazon can so show the 3D model of the items it is selling , and also provide virtual try-on features.

Unity 294

Unity Retail Eye Tracking Simulation 294

The Ghost Howls

OCTOBER 11, 2023

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

Apple 326

Apple Unreal Hand tracking Ukraine 326

The Ghost Howls

SEPTEMBER 12, 2023

New leaks on Amazon and MediaMarkt have revealed that probably the headset will be available starting from October, 10th, 2023. I hope to be wrong, of course: maybe Valve has just accelerated to launch its device before Apple may finally release its one. Preorders are expected to start on the day of the Connect, so on September, 27th.

Motion Capture 338

Motion Capture Ukraine Apple Gaming 338

XR Today - Mixed Reality tag

AUGUST 12, 2022

Investors such as Gaorong Capital, Sequoia Capital, Jinshajiang Venture Capital, and IDG led the funding round along with Lenovo Capital & Incubator Group. Funding raised in the pre-A round will secure research and development (R&D), market expansion, and talent recruitment, among others. MicroLED firm VueReal earned $14.4

San Jose 80

San Jose California Hardware Apple 80

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

Apple 100

Apple AR Head Mounted Display Augmented Reality 100

AR Insider

JANUARY 17, 2020

But it also includes Disney, Google Earth, Microsoft, Amazon and Apple. He first got the attention of Microsoft when blogging about the detriments of 3D immersive universes like Second Life. Secretly working on something similar, Microsoft brought him in to help. Nobody really knew what AR was.

AR 252

AR Microsoft Video Apple 252

XR Today - VR Headsets tag

MARCH 4, 2024

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. At the event, AWS collaborated with Proto Holograms to showcase a new system powered by Amazon Bedrock. During the event, AWS VP Matt Wood conducted a live broadcast, allowing him to interact with a group of attendees identified as MWC 2024.

Head Mounted Display 98

Head Mounted Display Samsung Immersion Eye Tracking 98

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. The impact of Apple’s headset is predicted by some in the XR industry to bring new eyes and fresh investments towards broader enterprise and consumer AR/VR/MR companies – already, it appears XR firms are taking note of the potential spatial computing trend of 2024.

Apple 90

Apple Magic Leap Technology Trends 90

Tech Trends VR

MAY 2, 2018

The Brazilian-born inventor gets recognition for his groundbreaking work with the Microsoft Hololens. His current position as Technical Fellow of the Windows and Devices Group enables him to maintain a hands-on approach to building the HoloLens and related Windows Mixed Reality software platform. billion in 2016.

Microsoft 207

Microsoft Trends Machine Learning Data 207

The Ghost Howls

JULY 13, 2020

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Foxconn puts lenses for Apple Glasses in “Trial Production” stage.

Sony 399

Sony Magic Leap Gaming Unreal 399

Bernard Marr

MAY 12, 2023

Research suggests that while there are around 700 billion different variations of products on sale at Amazon, Expedia customers have to pick out what they’re looking for from 1.26 So it’s interesting to see that Expedia Group has become one of the first major e-commerce operators to build ChatGPT into its app.

Groups 52

Groups Data Amazon Technology 52

The Ghost Howls

JANUARY 19, 2020

Facebook has permanently cut down the price of the Oculus Go to $150 , the same price that made it sell incredibly well on Amazon during the Cyber Monday. Microsoft admits display problems on HoloLens 2. Microsoft negated the issue, but now, after continuous reporting from users, it has been forced to admit it.

AR 202

AR Oculus Magic Leap Microsoft 202

Robert Scoble

JANUARY 11, 2022

Apple and Unity aren’t going to continue making this mistake, because they have done the kinds of human factor research I have. Apple even built a fake home to study these different contexts in the home. Apple’s strategists are focusing on this high-engagement computing, I hear from people working on its new products.

Apple 70

Apple Study Augmented Reality Unity 70

EnterpriseWear

DECEMBER 4, 2018

Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future. HoloLens got a major software update , and Microsoft introduced new enterprise mixed reality applications like Microsoft Remote Assist and Microsoft Layout.

Magic Leap 58

Magic Leap Training Wearables Immersion 58

ARPost

JULY 30, 2020

At the same time, personal voice assistants developed by tech giants — Alexa from Amazon, Siri from Apple, and Google Assistant — are standing at the forefront of the audio augmented reality market. For example, in 2019, Amazon extended Alexa features to pair with headphones and earbuds. Mobile application.

Augmented Reality 534

Augmented Reality Technology Wearables Machine Learning 534

Robert Scoble

OCTOBER 4, 2019

It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. You can see this in today’s AR products (and despite what Microsoft or Magic Leap call their devices, they really are augmented reality devices that you wear on your face).

AR 62

AR Augmented Reality Magic Leap Immersion 62

The Ghost Howls

FEBRUARY 7, 2022

And its ads business is under a crossfire attack: on one front, Apple with its new data policy is limiting how much data the Facebook app can collect about its users, and on the other one, the EU is trying to enforce its regulation about European people’s data not allowed to be sent to Facebook’s US servers. Image by Apple).

Virtual Reality 343

Virtual Reality Microsoft Data Machine Learning 343

AR Insider

OCTOBER 31, 2019

The incumbents have an advantage with existing mapping such as Google Maps, Earth, Street View, Apple Maps and the Indoor Maps Program, and Bing Maps but there are also significant geographic data players such as Foursquare and OpenStreetMap. Some recent acquisitions include AltspaceVR (Microsoft), and Escher (Niantic).

Magic Leap 157

Magic Leap AR Microsoft Apple 157

XR for Business Podcast

OCTOBER 14, 2019

But then there’s the Virtual Reality, Toronto; VRTO: That one is a small but very powerful group. Where you’ve got this small, intimate group talking about the future of technology. There’s Telus, Facebook, Siemens, Raytheon, Viacom, Microsoft, Lenovo, Niantic, Canadian Tire. That’s important.

AR 78

AR Conference Canada Training 78

XR for Business Podcast

OCTOBER 14, 2019

But then there’s the Virtual Reality, Toronto; VRTO: That one is a small but very powerful group. Where you’ve got this small, intimate group talking about the future of technology. There’s Telus, Facebook, Siemens, Raytheon, Viacom, Microsoft, Lenovo, Niantic, Canadian Tire. That’s important.

AR 78

AR Conference Canada Training 78

The Ghost Howls

JANUARY 20, 2021

Or better, I can imagine who can be the names and they are all the big monoliths: Google, Microsoft, Apple, Amazon , etc… Only companies of this size could afford selling a good headset under cost and at the same time attract enough developers to publish VR games on their own new stores. Image by Khronos Group).

Virtual Reality 517

Virtual Reality Trends China HTC 517

Bernard Marr

FEBRUARY 12, 2023

Mittal told me, "There's been a lot written around the science and technology of AI, and a lot of articles and news stories about how tech-native companies, whether its Microsoft, Google, Apple, Amazon, Meta, Nvidia … are using AI. Unfortunately, not a lot has been written about how traditional companies have adopted AI.

Machine Learning 98

Machine Learning Strategy Data Technology 98

XR for Business Podcast

OCTOBER 14, 2019

But then there’s the Virtual Reality, Toronto; VRTO: That one is a small but very powerful group. Where you’ve got this small, intimate group talking about the future of technology. There’s Telus, Facebook, Siemens, Raytheon, Viacom, Microsoft, Lenovo, Niantic, Canadian Tire. That’s important.

AR 60

AR Conference Canada Training 60

XR for Business Podcast

MAY 19, 2020

And one of the things that we've been working on -- and I've been part of -- is the Khronos Group. There's a working group inside the Khronos Group called the 3D Commerce Group. So Apple -- I believe -- left the Khronos Group, leaving kind of the worldwide standards. And then Apple's like "Ehhh, no.

AR 78

AR Augmented Reality Groups Real Estate 78

XR for Business Podcast

MAY 19, 2020

And one of the things that we've been working on -- and I've been part of -- is the Khronos Group. There's a working group inside the Khronos Group called the 3D Commerce Group. So Apple -- I believe -- left the Khronos Group, leaving kind of the worldwide standards. And then Apple's like "Ehhh, no.

AR 78

AR Augmented Reality Groups Real Estate 78

UploadVR Between Realities podcast

NOVEMBER 15, 2016

A series of announcements from Amazon, Crytek, Epic Games and Unity Technologies showcase an evolution among their respective game engines into VR world creation toolsets. For example, Lumberyard from Amazon is released for creating games and VR experiences, while both Unity and Epic reveal in-VR tools to speed up the development process.

San Francisco 100

San Francisco HTC Unity Conference 100

XR for Business Podcast

MAY 19, 2020

And one of the things that we've been working on -- and I've been part of -- is the Khronos Group. There's a working group inside the Khronos Group called the 3D Commerce Group. So Apple -- I believe -- left the Khronos Group, leaving kind of the worldwide standards. And then Apple's like "Ehhh, no.

AR 60

AR Augmented Reality Groups Real Estate 60

XR for Business Podcast

MARCH 31, 2020

But we have a human-computer interaction group and we tested so many different aspects of control. So you can actually use Amazon, Alexa to help you with stuff. You've got Microsoft -- who's invested billions of dollars in Hololens 2 -- and they're even struggling with some color banding issues. We tested wristbands.

AR 78

AR Controllers Gesture Control Head Mounted Display 78

XR for Business Podcast

MARCH 31, 2020

But we have a human-computer interaction group and we tested so many different aspects of control. So you can actually use Amazon, Alexa to help you with stuff. You've got Microsoft -- who's invested billions of dollars in Hololens 2 -- and they're even struggling with some color banding issues. We tested wristbands.

AR 78

AR Controllers Gesture Control Head Mounted Display 78

XR for Business Podcast

DECEMBER 15, 2019

We plan to go online with it on Amazon or Netflix and present it like that, and then have it be an additional thing that maybe Netflix or Amazon has on their platform in the Oculus or HTC. And we put this kind of like Apple-esque music over it, and made this cute little commercial and it never saw the light of day.

San Francisco 60

San Francisco San Jose Filming California 60

XR for Business Podcast

AUGUST 12, 2019

I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 billion products for sale on Amazon. You see Khronos now having that 3D commerce exploratory group, which I hope — and I’m sure — will turn into a full-working group. Alan: Yeah.

Retail 78

Retail Technology AR Augmented Reality 78

XR for Business Podcast

AUGUST 12, 2019

I think that was one of the biggest challenges over the last few years, was… well, put it this way: Amazon has 1.5 billion products for sale on Amazon. You see Khronos now having that 3D commerce exploratory group, which I hope — and I’m sure — will turn into a full-working group. Alan: Yeah.

Retail 78

Retail Technology AR Augmented Reality 78

XR for Business Podcast

MARCH 31, 2020

But we have a human-computer interaction group and we tested so many different aspects of control. So you can actually use Amazon, Alexa to help you with stuff. You've got Microsoft -- who's invested billions of dollars in Hololens 2 -- and they're even struggling with some color banding issues. We tested wristbands.

AR 60

AR Controllers Gesture Control Head Mounted Display 60

XR for Business Podcast

SEPTEMBER 4, 2019

If you want to embed an AR experience in an existing mobile app — which is a very popular request we hear — you’ve either got to write to Google Sceneform or Apple’s ARKit, or kind of hack Unity into your mobile app. To be fair to everyone else, Apple’s very tightly coupled to the hardware.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

If you want to embed an AR experience in an existing mobile app — which is a very popular request we hear — you’ve either got to write to Google Sceneform or Apple’s ARKit, or kind of hack Unity into your mobile app. To be fair to everyone else, Apple’s very tightly coupled to the hardware.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

OCTOBER 11, 2019

Alan: With the Kronos Group announcing the OpenXR standards now, I think it’s going to become easier and easier for people to build on this. So if you look at the investments done by Google, Microsoft, Apple, Amazon, Facebook and a bunch of other, Lenovo, Valve[?]. The hope has always been can we build this on Web?

AR 78

AR Augmented Reality Industry Machine Learning 78

XR for Business Podcast

SEPTEMBER 4, 2019

If you want to embed an AR experience in an existing mobile app -- which is a very popular request we hear -- you've either got to write to Google Sceneform or Apple's ARKit, or kind of hack Unity into your mobile app. To be fair to everyone else, Apple's very tightly coupled to the hardware. Microsoft's got a great product around it.

AR 60

AR Magic Leap Unity Augmented Reality 60