What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round commentary from AR Insider partner M7 Innovations. Founder Matt Maher lends his insights from the trenches of AR experience creation.

We continue the narrative this week with Maher’s look at Snap’s latest AR blitz, Google’s Starline 3D video calls and Amazon’s grand acquisition. See the quick summary below, followed by embedded video. And stay tuned each week for more AR-related musings from Maher.

 🤳 Snap releases some cutting-edge AR technology and shopping tools with hopes it can be an end-to-end e-commerce solution. Will it work? We discuss.

⭐️ Project Starline is Google’s futuristic take on video calls, allowing people to be reconstructed in 3D in real-time. Cool. Freaky. Far out (from reality).

🎬 MGM Studios is now part of the Bezos empire. We dive deep into Amazon’s master plan for entertainment.

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