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The Future of Fashion: Magic Leap One Street-Style As You Never Imagined

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Mainstreaming XR Wearables Starts with Styling for Inclusion. The old adage “seeing is believing” certainly checks out, but to believe in something, an idea, a notion, has one seeing it proven over and over again.

Preserving Historical Landmarks In VR Should Be A Priority

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Ensuring history survives using modern day technology. Yesterday, the historic Notre Dame Cathedral in Paris, France suffered a devastating fire that caused significant, lasting damage to the 12 Century building.

Coachella Debuts Its First Interactive AR Stage

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Festival-goers can interact with space-themed AR content before, during, and after performances.

USA TODAY Builds AR Replica Of Notre Dame In Less Than 8 Hours

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Take an augmented tour of the structural damages caused by Monday’s fire. While French President Emmanuel Macron hopes to complete the repairs within five years, architectural experts predict it could take decades to fully renovate the historic Notre Dame cathedral after Monday’s devastating fire.

How AR Is Reshaping Brand Marketing

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Providing a better consumer experience using immersive technology. When it comes to any business, marketing is everything. It builds brand awareness, creates an opportunity for you to engage with your customers, and can increase sales.

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Jack Daniels Turns Their Whiskey Bottle Into An AR Pop-Up Book

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AR brings the history of the 150-year old whiskey brand to life. Jack Daniels has been offering thirsty patrons their immensely popular brand of Tennessee whiskey for over 150 years, during which time they’ve become the most successful American whiskey distillery in the world.

VR Film Places Entire Audience Into A Shared Immersive Experience

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Parallux will unveil a captivating new shared XR technology at Tribeca Immersive.

Raising Awareness Of Human Trafficking Through VR

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Radical Empathy Education Foundation teaches you how to spot a victim of human trafficking. Human trafficking is an often-overlooked crime that has a devastating impact on millions of people all across the globe.

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Worlds Largest Earth Day Event Will Use VR & AR To Empower People Across The Globe

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Immersive storytelling will have you looking at environmental issues in an impactful new way. 2019 will be an important year for Earth Day. Climate change, ocean pollution, and animal extinction are rising at a rapid pace.

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Oculus Introduces Next Generation Of VR Avatars With ‘Expressive Avatars’ Update

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More lifelike avatars and a new avatar editor arrive on Oculus Rift & Go headsets. Since launching in December of 2016, Oculus Avatars has brought a much-needed sense of humanity to the Oculus platform, allowing users to interact with one another on a personal level while in VR.

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Celebrate Earth Day With These Nature Themed VR Experiences

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Immersive experiences that highlight the importance of environmental protection. There’s no better way to celebrate Earth Day than hitting the streets with a garbage bag and cleaning up random litter scattered around your local area.

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Nat Martin Wants To Change The Way You Interact With AR Environments

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Nat Martin and his team have created an AR controller that is sparking a lot of interest with big tech companies.

HTC’s ‘6DOF Lite’ Mode Adds Volumetric Depth To 360 Video

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HTC brings flat 360-degree video to life with 6DOF functionality. As captivating as conventional 360-degree video can be, it pales in comparison to the level of immersion offered by volumetric content featuring 3D depth and 6DOF capabilities.

Short Doc Shows How VR Is Changing The Lives Of The Terminally Ill

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NASA teams with TrinityKids Care to take sick children to space using VR technology. We’ve heard all about how immersive technology is changing the lives of the terminally ill, allowing them to escape the confines and limitations of their afflictions and travel to new worlds.

Our First Look At The US Army’s Controversial HoloLens AR Headset

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According to CNBC, this modified version of the HoloLens 2 will be used on and off the battlefield. During November of last year, it was reported that Microsoft would be entering a $479M contract with the United States military to supply the Army with 100,000 modified HoloLens headsets.

Felix & Paul’s Creepy VR Film ‘Gymnasia’ Set To Debut At Tribeca Film Festival

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GYMNASIA is a dark world of theater, VR, animation, and puppets.

Oculus ‘Rift S’ Will Be Present At GDC 2019

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Reports indicate Oculus’ next headset will make its debut later this month. In October of last year, a report by Techcrunch claimed that Facebook’s Oculus would be abandoning its plans of a proper Oculus Rift 2 in favor of minor hardware updates to the existing Rift headset.

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HP Reverb Is The Best Windows Mixed Reality Headset Yet

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HP unveils their ultra comfortable VR headset at HP Reinvent global partner conference. The Windows Mixed Reality platform has seen its fair share of ups and downs since the introduction of Acer, Dell, Lenovo, and HP third-party headsets back in October of 2017.

GDC 2019: HTC Announces Lip-Tracking Dev Kit For Vive Pro

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Say cheese, facial-tracking is heading to Vive Pro & Vive Pro Eye. This week HTC Vive America’s Vice President of Product and Operations–Vinay Narayan–revealed plans for a developer kit that adds lip-tracking capabilities to the HTC Vive Pro & Vive Pro Eye.

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Shutterstock’s New AR Feature Lets You Preview Wall Art Before Purchasing

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‘View in Room’ mode opens up access to Shutterstock’s massive image library in AR.

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YouTube Stories Adds A Twist To AR Selfie Filters

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YouTube introduces real-time face filters powered by machine-learning, but there’s a catch. Everyone has a unique story to tell, and now YouTube creators will have the ability to make their stories even more unique through a Snapchat-esque AR selfies.

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Flooding An Office In Mixed Reality Looks Pretty Terrifying

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Using the Vive Focus Plus to alter real-world environments. Imagine your standing in your bedroom, office, or any other comfortable interior of your choosing.

HaptX VR Gloves Uses Telerobotics To Transmit Touch Across The Globe

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HaptX lets you control a robotic hand, and feel what the robot feels, anywhere in the globe.

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BBC Drops First Trailer For Interactive Doctor Who VR Animation

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Ride shotgun with an explosive ball of gas in this 13-minute immersive adventure.

Tribeca Film Festival Announces 2019 AR/VR Program Schedule

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Tribeca Immersive returns with an incredible lineup of AR and VR experiences.

Five Incredible Fan-Made VR Games You Can Play Right Now

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If you want something done right, sometimes you have to do it yourself. I think it’s fair to say most of us are familiar with the concept behind fan-made video games.

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The Current State Of The VR/AR Patent Landscape

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A comprehensive breakdown of the VR/AR patent process. Virtual and artificial reality technologies are changing the world.

Research Suggests VR May Help Patients Suffering From Parkinson’s

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Research into VR’s benefits on balance and motor control continue to reveal new information. More than 10 million people worldwide live with Parkinson’s Disease (PD) and experience the neurological disorder that progressively affects their movement.

Zero Latency Reveals Second Gen Of Their Free-Roam VR Platform

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One of the best location-based VR entertainment platforms just got even better.

Five Emotionally Draining VR Films

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Beacause who doesn’t love crying in a VR headset? VR technology has proven an effective tool in nearly every field it’s been tested in. This is especially true for the entertainment industry, impacting everything from gaming to filmmaking.

TeamViewer Offers Remote Customer Assistance Through AR

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Providing on-site quality assistance through smartphone technology. Anyone who’s had the pleasure of dealing with customer service during a complex situation will tell you the horrors of communicating an issue over the phone.

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Snapchat’s ‘Landmarkers’ Update Brings Famous Structures To Life In AR

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Snapchat’s latest update turns NYC’s Flatiron Building into a giant slice of pizza.

Sony Confirms PSVR Support For The ‘PlayStation 5’

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PSVR will be compatible with Sony’s next PlayStation console.

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Location-Based Star Trek VR Experience Now Available At Dave & Busters

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Save the U.S.S. Enterprise in this intense LBE with multiple endings. The U.S.S. Enterprise is in deep trouble.

This Guy Is Spending A Full Week In VR, For Science

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168 hours. Multiple headsets. One fascinating livestream. What’s the longest amount of time you’ve spent immersed in VR? Three, maybe four hours? Don’t worry, I won’t judge.

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Oculus Quest Will Require A Higher Standard Of Content From Developers

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The company is taking a “quality-first” approach in regards to their standalone headset.

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Nintendo Labo: VR Kit Includes Over 64 Games & Experiences

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Nintendo’s 4th Toy-Con release is absolutely massive. It was just over two weeks ago Nintendo made the unexpected announcement of the Nintendo Labo Toy-Con: VR Kit.

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Madame Tussauds Partners With ARtGlass For AR Wax Exhibits

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Dynamic holograms, historical video, and 360-degree panoramas inbound. Madame Tussauds Washington, D.C. location is receiving an upgrade in the form of AR enhancements that breath new life into their lineup of famous wax sculptures.

Acer Reveals ‘ConceptD OJO’ 4K Windows VR Headset

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4K resolution, a detachable design, and manual IPD adjustment included. Acer has just unveiled its latest Windows Mixed Reality headset, the ConceptD OJO.

‘Valve Index’ VR Headset Announced, Arrives May 2019

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Valve’s long-awaited HMD features dual front-facing cameras and manual IPD. Valve has just released its first promotional image for its long-rumored proprietary VR headset, Valve Index.

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Stress Level Zero Teases Actual Level From VR Physics Game ‘Boneworks’

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Our first look at Boneworks’ up-to-date gameplay is nothing short of jaw-dropping. Last month Stress Level Zero dropped the first look of their upcoming VR sandbox physics game, Boneworks.

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HTC Vive Brings NASA-Inspired VR Artwork To Art Basel Hong Kong

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Experience outer space without being an astronaut in ‘Too the Moon.’ ’ . 50 years ago, Neil Armstrong took one small step for man and one giant leap for mankind, sparking an entire generations interest in space travel in the process.

GDC 2019: Oculus Rift S Officially Confirmed, Arrives Spring 2019

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Oculus’ latest PC VR headset features a higher resolution and five camera inside-out tracking. After months of speculation, Oculus has officially unveiled the latest addition to their hardware lineup, Oculus Rift S.

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