Next Reality AR

Early Augmented Reality Concept Film That Envisioned the Future Gets a Sequel Powered by Kickstarter

Next Reality AR

Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.

New York Times Debuts Location-Based Air Pollution AR Visualization for Apple iOS Devices

Next Reality AR

After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year.

Target Treats Shoppers with Augmented Reality Tricks via Snapchat

Next Reality AR

Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately. The latest example, revealed on Tuesday, comes via a pair of Halloween-themed experiences, available in the camera carousel in Snapchat.

This Facebook AR Filter Lets You Become the 'Joker' Just in Time for Halloween

Next Reality AR

Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.

Disney's 'Maleficent' Brings Its Magic to YouTube with Augmented Reality Make-Up Experience

Next Reality AR

Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.

Microsoft Unveils How-To Videos for Dynamics 365 Guides App Ahead of HoloLens 2 Arrival

Next Reality AR

With the imminent arrival of the HoloLens 2 expected any day now, Microsoft is preparing new users to take advantage of its software from day one.

Snapchat Is Helping the Music Industry Reinvent Music Videos via Lens Studio

Next Reality AR

There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco.

Vuzix Blade Adds Google Assistant Beta to Extend Its Voice Assistant Capabilities

Next Reality AR

Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses. Now, it's time to tell Alexa to make room, as Vuzix is bringing Google Assistant support to Blade.

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Microsoft's HoloLens 2 Makes Primetime Debut on Fox TV Show 'The Resident'

Next Reality AR

The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.

Apple's ARKit 3 Casts Next-Level Illusions via Meisai AR App

Next Reality AR

Now that iOS 13 is in the wild, developers are starting to show off the magical augmented reality powers ARKit 3 can deliver.

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Hands-On: Sotheby's Curate App for Magic Leap Lets You Reimagine Your Home & Office in the Most Realistic Fashion via AR

Next Reality AR

It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality. I recently found out just how fun it can be when I downloaded the new Sotheby's Curate app for the Magic Leap One.

Microsoft HoloLens 2 Assists De'Longhi Japan Call Center Agents Using Augmented Reality Product Models

Next Reality AR

Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients. This week, the company unveiled a call center virtualization solution, developed for coffee machine maker De'Longhi Japan Corp.,

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Terrifying Swarms of Mosquitoes Help David Beckham Fight Malaria with Facebook AR Effect & Billboards

Next Reality AR

Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.

Snapchat Doubles Down on AR Billboards to Promote Snap Originals Series

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It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series. Now through Sept.

Harry Potter Fans Can Now Summon a Wizarding World Sorting Hat in Augmented Reality

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If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.

Puma Teams Up with Zappar to Bring Web-Based AR Experience to Retail Store

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When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.

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Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store

Next Reality AR

When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.

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Blizzard Transforms Snapchat with World of Warcraft 15th Anniversary AR Lenses

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If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).

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Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles

Next Reality AR

While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.

Time Magazine Takes Readers on an Augmented Reality Tour of Amazon Rainforest

Next Reality AR

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Magic Leap One Gets Educational Tool for Would-Be Paleontologists via Dinosaur Kit App

Next Reality AR

The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months.

5 Magic Leap Apps You're Probably Missing, Including Star Wars, the Magicverse Matrix, AR Jenga, & More

Next Reality AR

Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.

Independent Developers Can Now Get Feedback on Their Work by Sharing Their Creations in Magic Leap World

Next Reality AR

Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users.

Samsung Elevates Galaxy Note 10+ with Depth Camera for 3D Scanning & Augmented Reality Apps

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The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.

Google Brings Persistent Content Support to Cloud Anchors, Expands Augmented Faces to iOS

Next Reality AR

With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities.

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Airbus Previews Military Sandbox App for HoloLens

Next Reality AR

As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device.

Hands-On with Magic Leap's Undersea, an AR Experience That Delivers on the Promise to Transport You to Another World

Next Reality AR

The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin.

Microsoft FCC Filing Hints That the Wait for HoloLens 2 Is Almost Over

Next Reality AR

We already know that Microsoft's HoloLens 2 is due to start shipping later this year, but despite all the bits of information about the device trickling out, we still don't actually know when the device will be available.

HBO Conjures More Snapchat AR Experiences to Promote 'His Dark Materials'

Next Reality AR

As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.

Watch Trimble Give the Microsoft HoloLens 2 the Elon Musk Tesla Cybertruck Smash Test, Sort Of

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Everyone seems to be talking about Elon Musk's new futuristic Tesla Cybertruck, the vehicle that either looks like a cool moon rover or an outlandish video game replica, depending on your tastes.

Hands-On: Hands-On with Magic Leap's Undersea, an AR Experience That Transports You to Another World

Next Reality AR

The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin.

I Spent a Full Day Working in the Magic Leap One & Discovered the AR Office of the Future

Next Reality AR

Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for a number of disciplines, there's still that mainstream use case hanging out there waiting to be discovered beyond the realm of enterprise and gaming.

Google Arts & Culture Offers 'Pocket Gallery' Augmented Reality Museum Featuring Picasso, Van Gogh, & More

Next Reality AR

After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality.

Stanford Children's Hospital Experiments with Magic Leap One to Reinvent Medical Training Simulations

Next Reality AR

In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.

Magic Leap Expands Multiplayer Support & Adds Hand Mesh Tracking in Latest Lumin OS Update

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While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK. In version 0.97

Insomniac Games Unveils Strangelets Game for Magic Leap One, the Follow Up to Seedling

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The end of year surprises keep on flowing from the Plantation, Florida offices of Magic Leap. This time, it's yet another game from the company's old partner Insomniac Games, and it's called Strangelets.

Microsoft HoloLens 2 Video Transports Us to Tokyo & into Mind of Developer Dreaming of Augmented Reality Companions

Next Reality AR

When you're trying to pioneer a brand new category of technology, sometimes it's not enough to just have great tech. You also need to be able to tell a great story. You need to be able to capture the imagination.