Next Reality AR

Early Augmented Reality Concept Film That Envisioned the Future Gets a Sequel Powered by Kickstarter

Next Reality AR

Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.

Hands-On with Magic Leap's Undersea, an AR Experience That Delivers on the Promise to Transport You to Another World

Next Reality AR

The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin.

Stanford Children's Hospital Experiments with Magic Leap One to Reinvent Medical Training Simulations

Next Reality AR

In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.

Google Arts & Culture Offers 'Pocket Gallery' Augmented Reality Museum Featuring Picasso, Van Gogh, & More

Next Reality AR

After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality.

Samsung Elevates Galaxy Note 10+ with Depth Camera for 3D Scanning & Augmented Reality Apps

Next Reality AR

The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.

Microsoft FCC Filing Hints That the Wait for HoloLens 2 Is Almost Over

Next Reality AR

We already know that Microsoft's HoloLens 2 is due to start shipping later this year, but despite all the bits of information about the device trickling out, we still don't actually know when the device will be available.

YouTube App Lets You Put Yourself in the World of 'Stranger Things 3' via Augmented Reality

Next Reality AR

So you're all done binge watching Stranger Things Season 3 and you want to start sharing your personal review with friends. First, congrats, you're a TV bingeing beast. It's only been 24 hours!)

Sony Gives Spider-Man a New Augmented Reality Home via iPhone & Android Apps

Next Reality AR

Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.

Vuzix Blade Adds Google Assistant Beta to Extend Its Voice Assistant Capabilities

Next Reality AR

Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses. Now, it's time to tell Alexa to make room, as Vuzix is bringing Google Assistant support to Blade.

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I Spent a Full Day Working in the Magic Leap One & Discovered the AR Office of the Future

Next Reality AR

Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for a number of disciplines, there's still that mainstream use case hanging out there waiting to be discovered beyond the realm of enterprise and gaming.

Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles

Next Reality AR

While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.

Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens

Next Reality AR

Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.

Microsoft HoloLens 2 Video Transports Us to Tokyo & into Mind of Developer Dreaming of Augmented Reality Companions

Next Reality AR

When you're trying to pioneer a brand new category of technology, sometimes it's not enough to just have great tech. You also need to be able to tell a great story. You need to be able to capture the imagination.

Microsoft Uses HoloLens 2 to Demo Multi-Language Speaking Avatar That Looks Just Like You

Next Reality AR

It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be.

Snapchat Showcases Its Creative Chops at Cannes Lion with Marker Tracking & Landmarker AR Lens

Next Reality AR

One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.

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YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics

Next Reality AR

While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.

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Airbus Partners with Microsoft to Begin Selling HoloLens 2 Software After Successful AR Pilot Program

Next Reality AR

Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.

Magic Leap Expands Multiplayer Support & Adds Hand Mesh Tracking in Latest Lumin OS Update

Next Reality AR

While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK. In version 0.97

Papa John's Launches 'Spider-Man: Far from Home' AR Experience via Snapchat

Next Reality AR

In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.

These Apollo 11 Augmented Reality Experiences from Google, USA Today, Time, & Smithsonian Will Fly You to the Moon

Next Reality AR

Unless you've been hiding under a (moon) rock for the past month, you already know that Saturday, July 20 is the 50th anniversary of NASA's Apollo 11 lunar landing. And while it has been 50 years since man first visited the moon, no human has set foot on its surface since 1976.

5 Magic Leap Apps You're Probably Missing, Including Star Wars, the Magicverse Matrix, AR Jenga, & More

Next Reality AR

Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.

Hands-On: Hands-On with Magic Leap's Undersea, an AR Experience That Transports You to Another World

Next Reality AR

The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin.

Google Helps Tell the Story of Stonewall in Augmented Reality

Next Reality AR

Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month.

Magic Leap Takes Nreal to Court Over Trade Secrets Theft

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In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property. The documents, which were filed with U.S.

Google Teams with New York Times to Deliver 'Stranger Things' Augmented Reality Easter Egg in Newspapers

Next Reality AR

The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality.

Snapchat Turns Wrigley Field into the Upside Down for 'Stranger Things' Promotion

Next Reality AR

With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.

Magic Leap Achieves Full Hand Tracking & Lays Foundation for Magicverse with Latest Lumin Update

Next Reality AR

After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again. In the Lumin OS 0.95

US Navy Using Magic Leap AR Technology to Improve Warfare Training

Next Reality AR

In recent years, the US military has been utilizing augmented reality as a training tool, giving officers and soldiers an opportunity to train and hone their decision-making, tactical efforts, and weapons accuracy via virtual scenarios.

Pepsi Celebrates Summer with Hundreds of Instagram Camera Effects for Soda Drinkers

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With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.

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Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall

Next Reality AR

While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality. Nonetheless, Toyota is catching up with the competition with a web-based augmented reality advertising campaign for the 2020 Corolla.

Amazon Adding Virtual Try-On from L'Oréal's ModiFace to Its Beauty Products

Next Reality AR

Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.

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Live Nation & Hyundai Roll Out Augmented Reality Experiences for Concert Goers at Music Midtown Festival

Next Reality AR

For those about to rock, Live Nation salutes you, now with augmented reality.

Slipknot & Guns N' Roses AR Masks on Facebook's AR Camera Let Fans Virtually Wear the Music Experience

Next Reality AR

While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.

Here's How Augmented Reality in Google Search Works

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Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.

Magic Leap Acquires Augmented Reality Telepresence Startup Mimesys

Next Reality AR

Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.