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Magic Leap CEO Teases Secret New AR Virtual Meetings App Called 'C3' Being Used Internally
Next Reality AR
JANUARY 8, 2021
The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings.
Next Reality AR
8th Wall Powers Netflix AR Experience for George Clooney Film 'The Midnight Sky'
Next Reality AR
DECEMBER 21, 2020
Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily.
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AR Snapshots: Anime Makeovers, Mandalorian Helmets, Twerking Muppets, & More on Snapchat
Next Reality AR
JANUARY 15, 2021
In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool.
Samsung Beats Apple to the Punch with SmartTags+ & AR Finder
Next Reality AR
JANUARY 14, 2021
Over the past two product cycles, Apple has been rumored to be preparing to reveal its Apple AirTags tracking devices that can help iPhone owners find their possessions with augmented reality. Now, it's 2021, and AppleTags are nowhere to be found.
Welcome Baby Yoda into Your Personal Space with Google Search AR
Next Reality AR
DECEMBER 17, 2020
Google, you have something that I want. You may think you have some idea of what you are in possession of, but you do not. In a few moments, it will be mine.and it can be yours, too, dear readers. That something, of course, is Baby Yoda.er, Grogu.from the Disney+ Star Wars series The Mandalorian.
Magic Leap Made Me Cry, Probably for the Last Time. Here's Why That's the Good News
Next Reality AR
DECEMBER 29, 2020
A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product.
Google & Red Bull TV Premier 'The Last Ascent' with Synced AR Experience That Puts Nature in Your Home
Next Reality AR
DECEMBER 10, 2020
In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5G-equipped devices.
Snapchat Delivers Augmented Reality Gifts with New Holiday AR Lenses
Next Reality AR
DECEMBER 18, 2020
You won't have to ask Santa for holiday-themed augmented reality experiences, because practically any social and shopping app that offers AR effects has them available now.
The New York Times Reinvents the Crossword Puzzle for Augmented Reality via Instagram
Next Reality AR
DECEMBER 22, 2020
At first glance, it may not sound like there's much value in doing a crossword puzzle in augmented reality, but The New York Times has managed to revamp the pastime as an immersive game.
Google Gifts 5G Android Smartphones with 'the Mandalorian' AR App
Next Reality AR
NOVEMBER 23, 2020
With the new season of The Mandalorian underway, Google has launched a new AR app that enables some Star Wars fans to connect with virtual characters in between new episodes. That is, as long as you have an Android smartphone. Check that.a 5G Android smartphone.
NR30 Innovator in Augmented Reality Spotlight: Aidan Wolf
Next Reality AR
DECEMBER 17, 2020
This year, as part of the Next Reality 30, in partnership with Snap, we're spotlighting an up-and-coming innovator in augmented reality. Specifically, we were searching for an independent developer or creator who embodies the bleeding edge spirit of AR and its ability to leverage machine learning.
How You Can Put Street Art Legend KAWS & Even That Mysterious Alien Utah Monolith in Your Own Home via AR
Next Reality AR
DECEMBER 3, 2020
Sure, you could leave a random monolith in Utah and get some notoriety for your street art. Or, you can let others put your art anywhere they'd like with augmented reality so they can appreciate it where they are.
HBO Rolls Out 'His Dark Materials' AR Experience To Bring Characters to the Real World
Next Reality AR
NOVEMBER 23, 2020
In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it's HBO using AR to promote its highly-acclaimed original programming.
Manscaped's Brand Hype Grows into Augmented Reality via Snapchat Lens
Next Reality AR
NOVEMBER 17, 2020
If you're a man and subscribe to podcasts or YouTube channels that cater to masculine interests, then you've almost certainly encountered sponsorships from Manscaped.
Nintendo Crafts AR Content for Animal Crossing: Pocket Camp
Next Reality AR
NOVEMBER 20, 2020
The Animal Crossing series has been a big hit for Nintendo, so in a bid to enhance the experience even more for users, the game is getting the augmented reality treatment. The latest update for Animal Crossing: Pocket Camp adds two new features for iOS and Android smartphone users.
Early Augmented Reality Concept Film That Envisioned the Future Gets a Sequel Powered by Kickstarter
Next Reality AR
JULY 12, 2019
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like. Now, after millions of people viewed the initial short film called "Sight," the directors, operating under the name Robot Genius, are looking to extend their futuristic vision.
Apple's LiDAR Scanner on New iPad Pro Provides Possible Peek at How Its Smartglasses Will See the World
Next Reality AR
MARCH 18, 2020
Just as predicted (but perhaps with less fanfare than usual), Apple has made the move of adding a depth sensor to the rear camera of its latest edition of the iPad Pro. What is surprising is the type of sensor it is, and that plot twist raises the level of intrigue for Apple's development of augmented reality smartglasses.
Magic Leap Unveils First Look at Magicverse AR Cloud & New Meetings Capabilities in Lumin OS Update
Next Reality AR
MARCH 17, 2020
With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected. Chief among the new features arriving with Lumin OS version 0.98.10 and Lumin SDK 0.24 is a new Meetings feature that enables local and remote collaboration with 2D and 3D files.
Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles
Next Reality AR
JANUARY 7, 2019
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality. At CES 2019, which officially kicks off this week, Nissan will present its in-car augmented reality concept, dubbed Invisible-to-Visible (I2V), via an interactive 3D experience at its booth in the North Hall of the Las Vegas Convention Center.
Magic Leap Looking into Sale of the Company, Report Says
Next Reality AR
MARCH 11, 2020
The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device. The first rumbling of trouble came back in 2018, when the device was finally revealed to the public, after much Apple-style secrecy and well-hyped promotion, only to be scorched by many tech reviewers who apparently expected more from the $2,295 device.
Here's Your First Look at the US Army's Combat-Ready HoloLens 2 in Action
Next Reality AR
MARCH 3, 2020
Though Microsoft has had trouble keeping up with the demand for HoloLens 2, the company has been able to supply modified headsets to the US Army. Now, newly revealed images from the US Army show exactly how the HoloLens 2 is being used during training exercises as the military puts the headset through its paces.
Google Grants Augmented Reality Access to Historic Art of Chauvet Cave via Arts & Culture App & Google Search
Next Reality AR
FEBRUARY 27, 2020
Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site. Thanks to augmented reality, the cave is now virtually open to the public once again.
Wilder vs. Fury Boxing Rematch Will Feature an AR Experience & Sponsorship via a UFC Legend
Next Reality AR
FEBRUARY 20, 2020
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year. On Saturday, the much-hyped rematch between challenger Tyson Fury and champion Deontay Wilder (the fighters who previously fought to a draw in Dec. 2018) will take place at MGM Grand Garden Arena in Las Vegas.
Snapchat Evolves the Foundation of Its AR Capabilities with Ground Transformation Lenses
Next Reality AR
FEBRUARY 20, 2020
The sky is the limit when it comes to augmented reality, but Snapchat's latest innovation is keeping its AR platform grounded. On Thursday, the company published a pair of new Lenses that highlight its new ground transformation technology.
Hands-On: Whiteboard App For Magic Leap Lets You Share Your Strategic Genius In Augmented Reality
Next Reality AR
FEBRUARY 26, 2020
The business world is currently in the midst of figuring out how to deal with the coronavirus crisis, with many offices opting to work remotely for at least the next few weeks as a safety precaution. Predictably, this has thrown remote meeting software back into the spotlight, especially augmented reality solutions.
Young Readers Can Now Enter the World of Dr. Seuss via New AR App Created with Unity's Project MARS
Next Reality AR
MARCH 5, 2020
Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US. Now, Dr. Seuss's creations are continuing to maintain relevance with today's youth via augmented reality, just as the Sesame Street Yourself app reintroduced its classic characters to children with AR.
Startup 1RIC Serves Up AR Volumetric Videos of Vic Mensa, Poppy, & More via Jadu iPhone App
Next Reality AR
MARCH 4, 2020
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans. On Wednesday, AR studio 1RIC launched Jadu, a video app that delivers virtual performances by music artists Poppy, Pussy Riot's Nadya Tolokonnikova, Vic Mensa, Palaye Royale, and Sir Chloe, allowing users to capture their virtual performances in the physical realm.
Startup Phiar Prepares Beta Launch of AR Driving Navigation App for iPhone
Next Reality AR
JANUARY 27, 2020
Google pushed a new kind augmented reality walking navigation to the mainstream last year, and now startup Phiar is hoping users will use its AR app in the same way for driving navigation. The company is currently inviting the public to sign up for its private beta launch, which is scheduled for the first week of February. About 25 to 50 participants will be selected in the first wave of the program.
Apple Working on AR Shopping App for iOS 14, Report Says
Next Reality AR
MARCH 10, 2020
Apple's first AR wearable might not arrive until 2022, but we may have an early preview of what it will be like to wear a pair of its smartglasses via iOS 14. Clues found in the code for the next major version of Apple's mobile operating system point to an app with the codename of Gobi that overlays augmented reality data over products in a retail setting.
Vuzix Blade Adds Google Assistant Beta to Extend Its Voice Assistant Capabilities
Next Reality AR
MAY 1, 2019
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses. Now, it's time to tell Alexa to make room, as Vuzix is bringing Google Assistant support to Blade. The app is now available via the Vuzix App Store. Blade owners will need a Google account and at least version 1.2.0 of the Blade companion app to get started.
Snapchat Turns Real World into AR Scavenger Hunt with Nearly Instant Object Recognition
Next Reality AR
JANUARY 15, 2020
While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix. This week, Snapchat launched a new Snappables game dubbed Scavenger Hunt. However, while most Snappables games use the front-facing camera to insert users and their friends into the game, Scavenger Hunt flips gameplay to the rear camera.
Pinterest Adds AR Makeup Try-On Feature to Its Mobile Lens Tool
Next Reality AR
JANUARY 30, 2020
It's time to make some more room at the augmented reality cosmetics counter. This week, social media giant Pinterest unveiled "Try On," a virtual make-up visualization tool running on its Lens visual search tool. Don't Miss: Pinterest Is Comparing Their Lens Update to Cher's 'Clueless' Closet The feature is rolling out now to US users of the Pinterest apps for iOS and Android. I've been able to access it through the iPhone app, but not yet on Android.)
Mastercard Develops Mobile AR App to Explain Rewards & Benefits to Cardholders
Next Reality AR
JANUARY 8, 2020
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry. Don't Miss: Apple's New Credit Card Is an Essential Piece of Its Impending AR Smartglasses Rollout.
8th Wall & Trigger Build AR Lego Playground for Web to Promote Fox's 'Lego Masters'
Next Reality AR
JANUARY 27, 2020
Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality. Just in time for National Lego Day on Tuesday, the Disney subsidiary, with assistance from creative agency Trigger and 8th Wall, published a web-based augmented reality experience to draw attention to its series Lego Masters.
Star Wars Baby Yoda Unofficially Comes to Magic Leap via This Developer Experiment
Next Reality AR
DECEMBER 27, 2019
The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists. And while Disney wasn't able to get Baby Yoda toys to fans in time for the gift-giving season, there's still at least one way to interact with the adorable youngster in augmented reality.
USA Today Deepens Story on Afghanistan War with AR Experience
Next Reality AR
JANUARY 2, 2020
The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan. This week, the publication ran an investigative story by reporter Brett Murphy that uncovered the details of a 2008 US military operation involving security contractor GS4 that resulted in dozens of civilian casualties.
Mobile AR App Octi Evolves into Social Network via Facial Recognition Tech
Next Reality AR
JANUARY 22, 2020
In a world full of augmented reality camera effects apps, one app is going in a more social direction. On Tuesday, a rebooted version of Octi (which first debuted in 2018) dropped on the Apple App Store. Now, instead of merely adding AR effects to photos and videos, the app uses facial recognition to identify users and anchor augmented reality content around them in the form of a virtual belt.
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