Next Reality AR

article thumbnail

New York Times Revives Its AR Storytelling on Instagram with Tokyo Olympics Experiences

Next Reality AR

Old school media stalwart The New York Times mobile-ar.reality.news/news/new-york-times-adds-ar-its-coverage-time-for-winter-olympics-0182577/ launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics. However, after a solid year of AR reporting, the Times all but abandoned its AR news coverage via its mobile app, instead opting to publish AR content via the Spark AR platform from Facebook.

New York 369
article thumbnail

PepsiCo's Doritos Used to Push for Return to Live Concerts with Augmented Reality Experience

Next Reality AR

With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion. Dubbed "Mark Your Play," the campaign is centered on scannable posters, denoted by a Doritos chip displayed as a play button, found in London, Manchester, Birmingham, Leeds, Glasgow, Liverpool, Bristol, Brighton, Cardiff, and Southampton in the UK.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Snapchat Extends Its AR Lenses to Viber Messaging App

Next Reality AR

Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps. On Wednesday, Rakuten Viber flipped the switch on an update that brings Snapchat's popular AR Lenses to many users of its Viber messaging and voice communications app. Don't Miss: Snap Releases Lens Studio 4.0 with 3D Body Mesh & More, Upgrades Scan as Fashion Assistant Viber users will now have access to 30 Lenses at launch for augmented video messaging an

AR 207
article thumbnail

Magic Leap Experiencing Yet Another Major Executive Shake-Up, Report Says

Next Reality AR

Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play. Now, just as newly minted CEO Peggy Johnson has managed to fully position herself publicly as the new leader of the struggling augmented reality startup, more executive departures have begun. • Don't Miss: Magic Leap Made Me Cry, Probably for the Last Time.

article thumbnail

Magic Leap Working with AMD on Processor for Next-Generation Enterprise AR Headsets

Next Reality AR

After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts. On Wednesday, Magic Leap disclosed a partnership with chipmaker AMD to produce a "semi-custom" system on a chip (SOC) that will handle computing, graphics, and machine learning, particularly computer vision and spatial computing, for its AR headsets.

article thumbnail

Lego Transforms Statues into AR Creatures at Legoland Windsor Theme Park via Mobile App

Next Reality AR

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks. The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor in the UK. Don't Miss: Hands-On with the Lego Snapchat Augmented Reality Experience That Lets You Build With Friends Remotely Visitors who download and install the Legoland Windsor Resort app can scan four codes located adjacent to the statues of Chi

AR 367
article thumbnail

Google Adds New AR Galleries & Audio Guided Tour to Arts & Culture App

Next Reality AR

With NFTs taking the art world by storm, it's a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet. And that's what you get with the Google Arts & Culture app, which adds three new Pocket Galleries with world-famous masterpieces, one of which emulates guided tours in real-world museums.

Google 336