Next Reality AR

This Facebook AR Filter Lets You Become the 'Joker' Just in Time for Halloween

Next Reality AR

Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.

Disney's 'Maleficent' Brings Its Magic to YouTube with Augmented Reality Make-Up Experience

Next Reality AR

Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.

Magic Leap App SeeSignal Uses AR to Help You Find & Touch the Strongest Cellular, Wi-Fi, & Bluetooth Signals

Next Reality AR

While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well.

Target Treats Shoppers with Augmented Reality Tricks via Snapchat

Next Reality AR

Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately. The latest example, revealed on Tuesday, comes via a pair of Halloween-themed experiences, available in the camera carousel in Snapchat.

Microsoft Unveils How-To Videos for Dynamics 365 Guides App Ahead of HoloLens 2 Arrival

Next Reality AR

With the imminent arrival of the HoloLens 2 expected any day now, Microsoft is preparing new users to take advantage of its software from day one.

Snapchat Is Helping the Music Industry Reinvent Music Videos via Lens Studio

Next Reality AR

There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco.

Apple's ARKit 3 Casts Next-Level Illusions via Meisai AR App

Next Reality AR

Now that iOS 13 is in the wild, developers are starting to show off the magical augmented reality powers ARKit 3 can deliver.

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Puma Teams Up with Zappar to Bring Web-Based AR Experience to Retail Store

Next Reality AR

When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.

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Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store

Next Reality AR

When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.

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Blizzard Transforms Snapchat with World of Warcraft 15th Anniversary AR Lenses

Next Reality AR

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).

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Snapchat Doubles Down on AR Billboards to Promote Snap Originals Series

Next Reality AR

It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series. Now through Sept.

Terrifying Swarms of Mosquitoes Help David Beckham Fight Malaria with Facebook AR Effect & Billboards

Next Reality AR

Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.

Vuzix Blade Adds Google Assistant Beta to Extend Its Voice Assistant Capabilities

Next Reality AR

Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses. Now, it's time to tell Alexa to make room, as Vuzix is bringing Google Assistant support to Blade.

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Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles

Next Reality AR

While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.

Harry Potter Fans Can Now Summon a Wizarding World Sorting Hat in Augmented Reality

Next Reality AR

If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.

5 Magic Leap Apps You're Probably Missing, Including Star Wars, the Magicverse Matrix, AR Jenga, & More

Next Reality AR

Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.

Hands-On with Magic Leap's Undersea, an AR Experience That Delivers on the Promise to Transport You to Another World

Next Reality AR

The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin.

Stanford Children's Hospital Experiments with Magic Leap One to Reinvent Medical Training Simulations

Next Reality AR

In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.

Google Arts & Culture Offers 'Pocket Gallery' Augmented Reality Museum Featuring Picasso, Van Gogh, & More

Next Reality AR

After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality.

Microsoft Launches Closed Beta Sign-Ups for Minecraft Earth Mobile Augmented Reality Game

Next Reality AR

The long tease that is the release of Minecraft Earth continues, this time with an opportunity to start playing what might be one of the hottest augmented reality games ever, before the general public.

YouTube App Lets You Put Yourself in the World of 'Stranger Things 3' via Augmented Reality

Next Reality AR

So you're all done binge watching Stranger Things Season 3 and you want to start sharing your personal review with friends. First, congrats, you're a TV bingeing beast. It's only been 24 hours!)

Sony Gives Spider-Man a New Augmented Reality Home via iPhone & Android Apps

Next Reality AR

Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.

Time Magazine Takes Readers on an Augmented Reality Tour of Amazon Rainforest

Next Reality AR

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Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens

Next Reality AR

Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.

Snapchat Showcases Its Creative Chops at Cannes Lion with Marker Tracking & Landmarker AR Lens

Next Reality AR

One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.

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Airbus Partners with Microsoft to Begin Selling HoloLens 2 Software After Successful AR Pilot Program

Next Reality AR

Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.

Magic Leap One Gets Educational Tool for Would-Be Paleontologists via Dinosaur Kit App

Next Reality AR

The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months.

Papa John's Launches 'Spider-Man: Far from Home' AR Experience via Snapchat

Next Reality AR

In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.

Samsung Elevates Galaxy Note 10+ with Depth Camera for 3D Scanning & Augmented Reality Apps

Next Reality AR

The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.

Team Behind Popular Photo App FaceTune2 Jumps on the AR Bandwagon with Cosmetics Try-On Filters

Next Reality AR

Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.

Microsoft FCC Filing Hints That the Wait for HoloLens 2 Is Almost Over

Next Reality AR

We already know that Microsoft's HoloLens 2 is due to start shipping later this year, but despite all the bits of information about the device trickling out, we still don't actually know when the device will be available.

Google Helps Tell the Story of Stonewall in Augmented Reality

Next Reality AR

Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month.

Microsoft Uses HoloLens 2 to Demo Multi-Language Speaking Avatar That Looks Just Like You

Next Reality AR

It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be.

Snapchat Turns Wrigley Field into the Upside Down for 'Stranger Things' Promotion

Next Reality AR

With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.

Magic Leap Takes Nreal to Court Over Trade Secrets Theft

Next Reality AR

In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property. The documents, which were filed with U.S.