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The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying. MORE
Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality. MORE
The legal drama surrounding Chinese startup Nreal and Magic Leap continues, and now we finally have an update. For months, Magic Leap's legal team attempted to contact Nreal and its founder, Chi Xu, with little success. But that all changed a few weeks ago. MORE
We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality. MORE
The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists. MORE
In a world full of augmented reality camera effects apps, one app is going in a more social direction. On Tuesday, a rebooted version of Octi (which first debuted in 2018) dropped on the Apple App Store. MORE
Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That's the obvious first question following news that non-enterprise Glass users will no longer have access to Google's core apps after February 2020. MORE
As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers. On Tuesday, the company announced a new name for its device -- the Magic Leap 1, instead of the Magic Leap One Creator Edition. MORE
The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident. MORE
What do you do when your favorite new car is still two years away from hitting the road? Look to augmented reality, of course. That's what one app developer did in the wake of Elon Musk's Tesla Cybertruck reveal a couple of weeks ago. MORE
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform. MORE
Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category. MORE
One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame. MORE
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup. Japan's arm of fashion retailer H&M and Disney are using the device to promote a special promotion of customized Star Wars apparel. MORE
The long wait is over — the best augmented reality device on the planet is finally available. On Thursday, Microsoft began the next phase of its immersive computing journey by officially opening sales to the general public for the HoloLens 2. MORE
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy. MORE
The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan. MORE
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses. MORE
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice. MORE
The long wait is over — the best augmented reality device on the planet is finally available. MORE
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan. MORE
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like. MORE
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change everything. MORE
Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here. MORE
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change everything. MORE
Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients. This week, the company unveiled a call center virtualization solution, developed for coffee machine maker De'Longhi Japan Corp., MORE
Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study. MORE
Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit. MORE
Is the augmented reality magic fading down in Plantation, Florida? That's the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase as collateral. MORE
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry. MORE
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer. MORE
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After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters. MORE
The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot. MORE
Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead? MORE
This week's news that Magic Leap's patents had entered collateral limbo, now in the hands of JPMorgan Chase, threw a dark cloud over the company. Well, that cloud got a bit darker on Friday with the news that two of the company's top executives are exiting the startup. MORE
Everyone seems to be talking about Elon Musk's new futuristic Tesla Cybertruck, the vehicle that either looks like a cool moon rover or an outlandish video game replica, depending on your tastes. MORE
Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe. MORE
While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix. This week, Snapchat launched a new Snappables game dubbed Scavenger Hunt. MORE
Next Reality AR
JANUARY 15, 2020
While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix. This week, Snapchat launched a new Snappables game dubbed Scavenger Hunt.
Next Reality AR
DECEMBER 27, 2019
The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists.
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Next Reality AR
JANUARY 2, 2020
The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan.
Next Reality AR
JANUARY 8, 2020
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.
Next Reality AR
DECEMBER 16, 2019
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
Next Reality AR
JANUARY 14, 2020
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change everything.
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Next Reality AR
JANUARY 6, 2020
Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category.
Next Reality AR
DECEMBER 4, 2019
The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.
Next Reality AR
DECEMBER 9, 2019
What do you do when your favorite new car is still two years away from hitting the road? Look to augmented reality, of course. That's what one app developer did in the wake of Elon Musk's Tesla Cybertruck reveal a couple of weeks ago.
Next Reality AR
JANUARY 22, 2020
In a world full of augmented reality camera effects apps, one app is going in a more social direction. On Tuesday, a rebooted version of Octi (which first debuted in 2018) dropped on the Apple App Store.
Next Reality AR
DECEMBER 30, 2019
Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here.
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Next Reality AR
DECEMBER 9, 2019
Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That's the obvious first question following news that non-enterprise Glass users will no longer have access to Google's core apps after February 2020.
Next Reality AR
DECEMBER 31, 2019
One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.
Next Reality AR
JANUARY 14, 2020
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change everything.
Next Reality AR
NOVEMBER 21, 2019
After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters.
Next Reality AR
DECEMBER 12, 2019
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.
Next Reality AR
DECEMBER 11, 2019
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup. Japan's arm of fashion retailer H&M and Disney are using the device to promote a special promotion of customized Star Wars apparel.
Next Reality AR
NOVEMBER 7, 2019
The long wait is over — the best augmented reality device on the planet is finally available. On Thursday, Microsoft began the next phase of its immersive computing journey by officially opening sales to the general public for the HoloLens 2.
Next Reality AR
NOVEMBER 15, 2019
This week's news that Magic Leap's patents had entered collateral limbo, now in the hands of JPMorgan Chase, threw a dark cloud over the company. Well, that cloud got a bit darker on Friday with the news that two of the company's top executives are exiting the startup.
Next Reality AR
JULY 12, 2019
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.
Next Reality AR
NOVEMBER 27, 2019
Everyone seems to be talking about Elon Musk's new futuristic Tesla Cybertruck, the vehicle that either looks like a cool moon rover or an outlandish video game replica, depending on your tastes.
Next Reality AR
DECEMBER 13, 2019
We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality.
Next Reality AR
NOVEMBER 19, 2019
Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.
Next Reality AR
NOVEMBER 11, 2019
Is the augmented reality magic fading down in Plantation, Florida? That's the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase as collateral.
Next Reality AR
DECEMBER 24, 2019
Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead?
Next Reality AR
NOVEMBER 5, 2019
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
Next Reality AR
NOVEMBER 7, 2019
The long wait is over — the best augmented reality device on the planet is finally available.
Next Reality AR
DECEMBER 23, 2019
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
Next Reality AR
DECEMBER 3, 2019
Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients. This week, the company unveiled a call center virtualization solution, developed for coffee machine maker De'Longhi Japan Corp.,
Next Reality AR
DECEMBER 17, 2019
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.
Next Reality AR
JANUARY 3, 2020
The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.
Next Reality AR
DECEMBER 10, 2019
As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers. On Tuesday, the company announced a new name for its device -- the Magic Leap 1, instead of the Magic Leap One Creator Edition.
Next Reality AR
OCTOBER 25, 2019
Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality.
Next Reality AR
NOVEMBER 5, 2019
Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study.
Next Reality AR
NOVEMBER 25, 2019
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.
Next Reality AR
NOVEMBER 15, 2019
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
Next Reality AR
OCTOBER 18, 2019
The legal drama surrounding Chinese startup Nreal and Magic Leap continues, and now we finally have an update. For months, Magic Leap's legal team attempted to contact Nreal and its founder, Chi Xu, with little success. But that all changed a few weeks ago.
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