Next Reality AR

Google Adds Famous Monuments & Iconic Buildings to Augmented Reality Search Feature

Next Reality AR

Even with unlimited resources and a serious case of wanderlust, its unlikely that you or I will be able to see all of the most famous structures in the world in person. That being the case, Google can now bring those landmarks to you in augmented reality.

This Billie Eilish Oculus Quest 2 Video Inadvertently Offers a Peek at AR Gaming on the VR Headset

Next Reality AR

It's always fun to get an unexpected glimpse of the future, especially when that peek is so close you can actually feel the excitement of the new emerging dynamic. Such is the case thanks to a new Oculus Quest 2 commercial designed to promote a new aspect of the VR dance game Beat Saber.

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New York Times Revives Its AR Storytelling on Instagram with Tokyo Olympics Experiences

Next Reality AR

Old school media stalwart The New York Times mobile-ar.reality.news/news/new-york-times-adds-ar-its-coverage-time-for-winter-olympics-0182577/ launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics.

USA Today Showcases New Summer Olympics Sports with Augmented Reality

Next Reality AR

After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city.

How Digital Transformation will Bend the Curve of the Linear Economy Toward the Circular

Speaker: Bruce Armstrong Taylor, Co-Founder & Managing Director of SmartNations Foundation, Jimmy Jia, Venture Partner at Pi Labs, Fabienne Durand, Senior Advisor to the SmartNations Foundation, & Roger Strukhoff, Executive Director of the Tau Institute

The Carbon Zero, Circular Economy, is easily the most profoundly important result of digital transformation. Industry 4.0 has a massively cumulative impact on dematerialization (in all forms) and resultant decarbonization (both emissions and embodied) throughout the economy. Join panelists Bruce Armstrong Taylor, Jimmy Jia, Fabienne Durand, and their moderator Roger Strukhoff as they discuss how bending the carbon/GHG heavy linear economy to the circular is one of the hidden benefits of digital disruption.

Create Your Own Holograms at Home with the Volu iPhone App

Next Reality AR

With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects. But what about volumetric video, which currently requires multi-camera rigs like those at Microsoft's Mixed Reality Capture studios?

Google Adds More Olympic Athletes to Its Roster of Augmented Reality Search Content

Next Reality AR

After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports.

How to View Art from Your Chromecast in Augmented Reality

Next Reality AR

The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support. With more than 430,000 reviews on the App Store, Chromecast has even found fans of those in the Apple ecosystem.

PepsiCo's Doritos Used to Push for Return to Live Concerts with Augmented Reality Experience

Next Reality AR

With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.

New US Army Military-Grade HoloLens 2 Imagery Gives Us Star Wars Stormtrooper Vibes

Next Reality AR

It's all fun and games until the technology is actually put into use and you realize augmented reality is now part of Death Star. That's what some AR insiders may be thinking once they get a look at the latest modified HoloLens 2 images released by the US Army.

How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

Lego Transforms Statues into AR Creatures at Legoland Windsor Theme Park via Mobile App

Next Reality AR

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks. The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor in the UK.

Magic Leap Working with AMD on Processor for Next-Generation Enterprise AR Headsets

Next Reality AR

After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts.

Microsoft Emerges from the Trenches with More Details Behind the Army Edition of HoloLens 2

Next Reality AR

When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached.

Rovio Reinvents Angry Birds as Web-Based AR Tower Defense Game for Burger King Campaign

Next Reality AR

Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.

AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

Join our amazing panelists, Nik Gowing, Founder at Thinking the Unthinkable and International Broadcaster; Brenda Laurel, PhD, Principal, Neogaian Interactive; Sheridan Tatsuno, Principal, Dreamscape Global; Archie Kasnet, CEO, Regenerative; and Bruce Armstrong Taylor, The Climate 4.0 Project, to discuss how today's AR/VR and related AI-enabled technologies can be effectively applied, using data from such sources as NASA and NOAA, to both improve and accelerate urban sustainability planning and design.

Microsoft Wins $21 Billion Contract to Produce Military-Grade HoloLens for US Army

Next Reality AR

After years of testing and modifications, the US Army is moving forward with its customized version of HoloLens 2 from Microsoft. In separate announcements published on Wednesday, the US Army authorized moving from rapid prototyping to production and rapid field testing.

You Can Now Try-On & Test Samsung Galaxy Smartwatches in AR via Snapchat

Next Reality AR

Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.

Marvel Studios Tosses 'Falcon & the Winter Soldier' AR Game to Fans in Time for Finale

Next Reality AR

Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe.

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Google Adds Sports Athletes to AR Search, Includes Virtual Street Signs in Live View AR in Google Maps

Next Reality AR

Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio. On Tuesday, at Google I/O, Google unveiled some of its new AR capabilities for the pair of mobile apps.

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Hulu, Coinbase, Ray-Ban & Captain Morgan Unlock Advertising Gold with Interactive AR Ads

Next Reality AR

We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.

Google Adding Stereo Depth Support for Dual Cameras to ARCore Starting with Pixel 4 & 4XL

Next Reality AR

In response to Apple's implementation of LiDAR sensors in iPad Pro and iPhone 12 Pro models, Google is looking to leverage the dual-camera setups in recent flagship devices as depth-sensing components.

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Inside Microsoft Mesh, What Is It and How Does It Work? We Have the Answers

Next Reality AR

When Microsoft unveiled Mesh a couple of weeks ago, the move revealed a major part of Microsoft's next steps toward dominating the augmented reality space, particularly with regard to enterprise customers.

Google Adds New AR Galleries & Audio Guided Tour to Arts & Culture App

Next Reality AR

With NFTs taking the art world by storm, it's a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet.

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Google Launches TensorFlow 3D Using LiDAR & Depth Sensors for Advanced AR Experiences

Next Reality AR

After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.

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Google Arts & Culture Drops AR Synth Exhibit That You Can Play

Next Reality AR

Museum curators typically frowned upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality. The latest AR exhibit from Google Arts & Culture not only lets you virtually touch the displays but also make your own audio art.

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You Can Land & Drive NASA's Perseverance Mars Rover in AR with the Smithsonian Channel's New App

Next Reality AR

Two years ago, the 50th anniversary of the moon landing gave flight to a handful of Apollo 11 augmented reality apps and experiences, including one from the Smithsonian Channel.

Google Maps Expands Live View AR Navigation Capabilities to Airports & Shopping Malls

Next Reality AR

The AR walking navigation feature in Google Maps, which is arguably one of the most useful mobile augmented reality to available to consumers, is about to get even more indispensable for travelers.

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USA Today Teams Up with 8th Wall to Launch AR Basketball Game for March Madness

Next Reality AR

Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.

Transform Your Friend into an AR Musical Synthesizer via This HoloLens 2 NFT App

Next Reality AR

One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic "Good Vibrations" by the Beach Boys.

Snapchat Can Turn Your 12-Pack of Labatt Blue Beer into a Virtual NHL Arena

Next Reality AR

Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree?

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AT&T and NBA Launch Mobile AR Experience via Chicago Bulls App

Next Reality AR

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area. With an assist from Nexus Studios, AT&T has debuted StatsZone, an augmented reality experience that presents game statistics in an immersive format, in the Chicago Bulls app.

New Wallace & Gromit Game Amps Up Job Simulations with AR Interactivity

Next Reality AR

While most established media brands are satisfied with copying Pokémon GO to jump into augmented reality gaming, at least one property is taking a slightly different approach.

Snapchat's Body Tracking AR Tech Lends Hand for Organ Donation Education

Next Reality AR

Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well.

Google Adds Raw Depth API to Improve Spatial Awareness & Depth Data for Android AR Apps

Next Reality AR

For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.

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Epson Boosts Display Specs, Adds Optional Android Controller in Moverio BT-40 Series Smartglasses

Next Reality AR

The average business person likely recognizes Epson for its printers or even its projectors, not the futuristic AR wearables.

Magic Leap CEO Peggy Johnson Talks Remote AR Meetings Ahead of Magic Leap 2 Release

Next Reality AR

The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over. But there are still a few more treats to discover from the annual gathering. Namely, from new Magic Leap CEO Peggy Johnson.