INDUSTRY INSIGHTS YOUR PEERS ARE READING
The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin. MORE
When you're trying to pioneer a brand new category of technology, sometimes it's not enough to just have great tech. You also need to be able to tell a great story. You need to be able to capture the imagination. MORE
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers. MORE
The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality. MORE
In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property. The documents, which were filed with U.S. MORE
The long tease that is the release of Minecraft Earth continues, this time with an opportunity to start playing what might be one of the hottest augmented reality games ever, before the general public. MORE
We already know that Microsoft's HoloLens 2 is due to start shipping later this year, but despite all the bits of information about the device trickling out, we still don't actually know when the device will be available. MORE
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home. MORE
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality. MORE
Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat. MORE
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got. MORE
Unless you've been hiding under a (moon) rock for the past month, you already know that Saturday, July 20 is the 50th anniversary of NASA's Apollo 11 lunar landing. And while it has been 50 years since man first visited the moon, no human has set foot on its surface since 1976. MORE
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality. MORE
While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK. In version 0.97 MORE
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects. MORE
So you're all done binge watching Stranger Things Season 3 and you want to start sharing your personal review with friends. First, congrats, you're a TV bingeing beast. It's only been 24 hours!) MORE
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball. MORE
In recent years, the US military has been utilizing augmented reality as a training tool, giving officers and soldiers an opportunity to train and hone their decision-making, tactical efforts, and weapons accuracy via virtual scenarios. MORE
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality. MORE
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like. MORE
Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for a number of disciplines, there's still that mainstream use case hanging out there waiting to be discovered beyond the realm of enterprise and gaming. MORE
For those about to rock, Live Nation salutes you, now with augmented reality. MORE
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases. MORE
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments. MORE
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality. Nonetheless, Toyota is catching up with the competition with a web-based augmented reality advertising campaign for the 2020 Corolla. MORE
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook. MORE
It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be. MORE
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year. MORE
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses. Now, it's time to tell Alexa to make room, as Vuzix is bringing Google Assistant support to Blade. MORE
The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect. MORE
Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers. MORE
The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin. MORE
Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap. MORE
After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality. MORE
After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again. In the Lumin OS 0.95 MORE
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. MORE
Next Reality AR
JULY 12, 2019
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.
Next Reality AR
JULY 29, 2019
The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin.
Next Reality AR
JULY 17, 2019
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
Next Reality AR
JULY 19, 2019
After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality.
Next Reality AR
AUGUST 7, 2019
The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.
Next Reality AR
AUGUST 2, 2019
We already know that Microsoft's HoloLens 2 is due to start shipping later this year, but despite all the bits of information about the device trickling out, we still don't actually know when the device will be available.
|
Next Reality AR
JULY 5, 2019
So you're all done binge watching Stranger Things Season 3 and you want to start sharing your personal review with friends. First, congrats, you're a TV bingeing beast. It's only been 24 hours!)
Next Reality AR
JUNE 28, 2019
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.
Next Reality AR
MAY 1, 2019
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses. Now, it's time to tell Alexa to make room, as Vuzix is bringing Google Assistant support to Blade.
Next Reality AR
JULY 24, 2019
Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for a number of disciplines, there's still that mainstream use case hanging out there waiting to be discovered beyond the realm of enterprise and gaming.
Next Reality AR
JANUARY 7, 2019
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
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Next Reality AR
JULY 4, 2019
Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.
Next Reality AR
JULY 19, 2019
When you're trying to pioneer a brand new category of technology, sometimes it's not enough to just have great tech. You also need to be able to tell a great story. You need to be able to capture the imagination.
Next Reality AR
JULY 18, 2019
It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be.
Next Reality AR
JUNE 18, 2019
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
Next Reality AR
AUGUST 14, 2019
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
Next Reality AR
JUNE 17, 2019
Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.
Next Reality AR
JULY 23, 2019
While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK. In version 0.97
Next Reality AR
JUNE 27, 2019
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
Next Reality AR
JULY 19, 2019
Unless you've been hiding under a (moon) rock for the past month, you already know that Saturday, July 20 is the 50th anniversary of NASA's Apollo 11 lunar landing. And while it has been 50 years since man first visited the moon, no human has set foot on its surface since 1976.
Next Reality AR
AUGUST 7, 2019
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.
Next Reality AR
JULY 29, 2019
The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin.
Next Reality AR
JUNE 10, 2019
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month.
Next Reality AR
JUNE 18, 2019
In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property. The documents, which were filed with U.S.
Next Reality AR
JULY 11, 2019
The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality.
Next Reality AR
JUNE 24, 2019
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.
Next Reality AR
JUNE 4, 2019
After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again. In the Lumin OS 0.95
Next Reality AR
JULY 29, 2019
In recent years, the US military has been utilizing augmented reality as a training tool, giving officers and soldiers an opportunity to train and hone their decision-making, tactical efforts, and weapons accuracy via virtual scenarios.
Next Reality AR
MAY 22, 2019
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
Next Reality AR
JUNE 12, 2019
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality. Nonetheless, Toyota is catching up with the competition with a web-based augmented reality advertising campaign for the 2020 Corolla.
Next Reality AR
JUNE 6, 2019
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
Next Reality AR
JUNE 21, 2019
For those about to rock, Live Nation salutes you, now with augmented reality.
Next Reality AR
AUGUST 2, 2019
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
Next Reality AR
MAY 29, 2019
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
Next Reality AR
MAY 16, 2019
Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.
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