INDUSTRY INSIGHTS YOUR PEERS ARE READING
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately. The latest example, revealed on Tuesday, comes via a pair of Halloween-themed experiences, available in the camera carousel in Snapchat. MORE
While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well. MORE
The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin. MORE
When you're trying to pioneer a brand new category of technology, sometimes it's not enough to just have great tech. You also need to be able to tell a great story. You need to be able to capture the imagination. MORE
We already know that Microsoft's HoloLens 2 is due to start shipping later this year, but despite all the bits of information about the device trickling out, we still don't actually know when the device will be available. MORE
The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident. MORE
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality. MORE
There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco. MORE
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects. MORE
While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK. In version 0.97 MORE
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world. MORE
After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year. MORE
With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities. MORE
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore. MORE
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like. MORE
Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for a number of disciplines, there's still that mainstream use case hanging out there waiting to be discovered beyond the realm of enterprise and gaming. MORE
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases. MORE
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series. Now through Sept. MORE
Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients. This week, the company unveiled a call center virtualization solution, developed for coffee machine maker De'Longhi Japan Corp., MORE
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience. MORE
The end of year surprises keep on flowing from the Plantation, Florida offices of Magic Leap. This time, it's yet another game from the company's old partner Insomniac Games, and it's called Strangelets. MORE
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses. Now, it's time to tell Alexa to make room, as Vuzix is bringing Google Assistant support to Blade. MORE
With the imminent arrival of the HoloLens 2 expected any day now, Microsoft is preparing new users to take advantage of its software from day one. MORE
Now that iOS 13 is in the wild, developers are starting to show off the magical augmented reality powers ARKit 3 can deliver. MORE
The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect. MORE
As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device. MORE
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore. MORE
The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin. MORE
It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality. I recently found out just how fun it can be when I downloaded the new Sotheby's Curate app for the Magic Leap One. MORE
The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months. MORE
If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat. MORE
After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality. MORE
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels. MORE
Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users. MORE
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Everyone seems to be talking about Elon Musk's new futuristic Tesla Cybertruck, the vehicle that either looks like a cool moon rover or an outlandish video game replica, depending on your tastes. MORE
Next Reality AR
JULY 12, 2019
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.
Next Reality AR
DECEMBER 6, 2019
After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year.
Next Reality AR
OCTOBER 15, 2019
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately. The latest example, revealed on Tuesday, comes via a pair of Halloween-themed experiences, available in the camera carousel in Snapchat.
Next Reality AR
OCTOBER 11, 2019
Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.
Next Reality AR
OCTOBER 14, 2019
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
Next Reality AR
OCTOBER 2, 2019
With the imminent arrival of the HoloLens 2 expected any day now, Microsoft is preparing new users to take advantage of its software from day one.
|
Next Reality AR
SEPTEMBER 27, 2019
There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco.
Next Reality AR
MAY 1, 2019
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses. Now, it's time to tell Alexa to make room, as Vuzix is bringing Google Assistant support to Blade.
Next Reality AR
DECEMBER 4, 2019
The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.
Next Reality AR
OCTOBER 2, 2019
Now that iOS 13 is in the wild, developers are starting to show off the magical augmented reality powers ARKit 3 can deliver.
Next Reality AR
OCTOBER 16, 2019
It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality. I recently found out just how fun it can be when I downloaded the new Sotheby's Curate app for the Magic Leap One.
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Next Reality AR
DECEMBER 3, 2019
Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients. This week, the company unveiled a call center virtualization solution, developed for coffee machine maker De'Longhi Japan Corp.,
Next Reality AR
SEPTEMBER 22, 2019
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
Next Reality AR
SEPTEMBER 16, 2019
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series. Now through Sept.
Next Reality AR
OCTOBER 3, 2019
If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.
Next Reality AR
SEPTEMBER 4, 2019
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Next Reality AR
SEPTEMBER 4, 2019
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Next Reality AR
AUGUST 28, 2019
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
Next Reality AR
JANUARY 7, 2019
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
Next Reality AR
SEPTEMBER 12, 2019
Next Reality AR
SEPTEMBER 3, 2019
The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months.
Next Reality AR
AUGUST 7, 2019
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.
Next Reality AR
SEPTEMBER 19, 2019
Magic Leap is making it easier for developers to share their spatial computing experiments with other Magic Leap One users.
Next Reality AR
AUGUST 7, 2019
The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.
Next Reality AR
SEPTEMBER 12, 2019
With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities.
Next Reality AR
AUGUST 22, 2019
As Microsoft works toward fulfilling its $480 million contract to supply modified HoloLens 2 headsets to the US Army, Airbus is preparing to supply advanced augmented reality apps for the device.
Next Reality AR
JULY 29, 2019
The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin.
Next Reality AR
AUGUST 2, 2019
We already know that Microsoft's HoloLens 2 is due to start shipping later this year, but despite all the bits of information about the device trickling out, we still don't actually know when the device will be available.
Next Reality AR
NOVEMBER 27, 2019
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.
Next Reality AR
NOVEMBER 27, 2019
Everyone seems to be talking about Elon Musk's new futuristic Tesla Cybertruck, the vehicle that either looks like a cool moon rover or an outlandish video game replica, depending on your tastes.
Next Reality AR
JULY 29, 2019
The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin.
Next Reality AR
JULY 24, 2019
Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for a number of disciplines, there's still that mainstream use case hanging out there waiting to be discovered beyond the realm of enterprise and gaming.
Next Reality AR
JULY 19, 2019
After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality.
Next Reality AR
JULY 17, 2019
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
Next Reality AR
JULY 23, 2019
While Magic Leap has remained mostly silent regarding its plans for its Magic Leap One successor, the software team continues to makes strides with improvements to the device's Lumin OS and SDK. In version 0.97
Next Reality AR
NOVEMBER 26, 2019
The end of year surprises keep on flowing from the Plantation, Florida offices of Magic Leap. This time, it's yet another game from the company's old partner Insomniac Games, and it's called Strangelets.
Next Reality AR
JULY 19, 2019
When you're trying to pioneer a brand new category of technology, sometimes it's not enough to just have great tech. You also need to be able to tell a great story. You need to be able to capture the imagination.
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