INDUSTRY INSIGHTS YOUR PEERS ARE READING
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram. Consumers who follow Christian Dior on Instagram can now unlock a virtual try-on experience for DiorSoLight sunglasses and headbands through the Stories feature. MORE
After showing off a prototype of the Grordbattle multiplayer first-person shooter at the Game Developer Conference, Magic Leap has added a new Shared World feature in version 0.95.0 of the Lumin OS update released this week. MORE
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army. MORE
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be. MORE
Simulated training can help soldiers and sailors learn how to use their weapons safely, but simulations can sometimes lack the stressful environment of a real firefight. That's why the US Navy has developed a more realistic augmented reality simulator that runs on the Microsoft HoloLens. MORE
In case you thought the long and unfortunate story of ODG was over, hold on, there's one last chapter to tell. As we reported in January, ODG's remaining patent assets were put up for auction, but the buyer was never revealed. MORE
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In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years. MORE
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness. MORE
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel. MORE
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality. MORE
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public. MORE
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products. MORE
Now that the dust has finally settled on Microsoft's big HoloLens 2 announcement, the company is circling back to offer more granular detail on some aspects of the device we still don't know about. MORE
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well. MORE
The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform. MORE
The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device. But even now, as the company releases new apps and high profile partnerships, the company itself remains something of a cipher. MORE
The era of AT&T and Magic Leap has quietly entered a new phase that ramps up the mainstreaming of the cutting edge augmented reality device. MORE
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers. MORE
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium. MORE
Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better. Back in February, I had a chance to test the HoloLens 2 for a couple of extended periods, and I was very impressed. MORE
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career Available for $7.99 MORE
As I've mentioned in recent days, it was refreshing to discover that Microsoft's HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that). MORE
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra. Available now on the App Store, the Spatial Orchestra app brings music to life comes with augmented reality and spatial audio. MORE
The era of AT&T and Magic Leap has quietly entered a new phase that ramps up the mainstreaming of the cutting edge augmented reality device. MORE
The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network. MORE
With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community. The company's latest endeavor in engaging developers was sponsorship of the Reality Virtually Hackathon, which took place Jan. MORE
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion. MORE
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories. MORE
In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet. MORE
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell") Origin AR as a limited release on Thursday. The sneaker is the first of a series that will see several successors over the summer, packed with technology targeted at the wearer's comfort. MORE
On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris. MORE
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers. Release 11 of 8th Wall Web brings Image Targets, the company's take on image recognition for AR activations. MORE
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee. MORE
Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students. MORE
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17. MORE
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice. Luckily for Warner Bros., MORE
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series. MORE
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality. MORE
We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company's big reveal. MORE
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York. MORE
Next Reality AR
APRIL 15, 2019
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
Next Reality AR
APRIL 8, 2019
Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better. Back in February, I had a chance to test the HoloLens 2 for a couple of extended periods, and I was very impressed.
Next Reality AR
APRIL 9, 2019
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.
Next Reality AR
APRIL 2, 2019
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.
Next Reality AR
JANUARY 7, 2019
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
Next Reality AR
APRIL 4, 2019
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.
Next Reality AR
APRIL 22, 2019
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.
Next Reality AR
APRIL 17, 2019
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra. Available now on the App Store, the Spatial Orchestra app brings music to life comes with augmented reality and spatial audio.
Next Reality AR
APRIL 18, 2019
On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris.
Next Reality AR
MARCH 18, 2019
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
Next Reality AR
MARCH 29, 2019
After showing off a prototype of the Grordbattle multiplayer first-person shooter at the Game Developer Conference, Magic Leap has added a new Shared World feature in version 0.95.0 of the Lumin OS update released this week.
Next Reality AR
MARCH 27, 2019
In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.
Next Reality AR
APRIL 17, 2019
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers. Release 11 of 8th Wall Web brings Image Targets, the company's take on image recognition for AR activations.
Next Reality AR
MARCH 26, 2019
Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.
Next Reality AR
APRIL 2, 2019
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.
Next Reality AR
MARCH 27, 2019
Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play.
Next Reality AR
MARCH 11, 2019
The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.
Next Reality AR
APRIL 8, 2019
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.
Next Reality AR
MARCH 29, 2019
Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.
Next Reality AR
MARCH 27, 2019
The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device. But even now, as the company releases new apps and high profile partnerships, the company itself remains something of a cipher.
Next Reality AR
APRIL 9, 2019
The era of AT&T and Magic Leap has quietly entered a new phase that ramps up the mainstreaming of the cutting edge augmented reality device.
Next Reality AR
APRIL 1, 2019
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
Next Reality AR
FEBRUARY 14, 2019
The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.
Next Reality AR
MARCH 22, 2019
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
Next Reality AR
MARCH 5, 2019
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
Next Reality AR
MARCH 14, 2019
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
Next Reality AR
APRIL 4, 2019
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell") Origin AR as a limited release on Thursday. The sneaker is the first of a series that will see several successors over the summer, packed with technology targeted at the wearer's comfort.
Next Reality AR
MARCH 22, 2019
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice. Luckily for Warner Bros.,
Next Reality AR
MARCH 22, 2019
In case you thought the long and unfortunate story of ODG was over, hold on, there's one last chapter to tell. As we reported in January, ODG's remaining patent assets were put up for auction, but the buyer was never revealed.
Next Reality AR
FEBRUARY 6, 2019
Simulated training can help soldiers and sailors learn how to use their weapons safely, but simulations can sometimes lack the stressful environment of a real firefight. That's why the US Navy has developed a more realistic augmented reality simulator that runs on the Microsoft HoloLens.
Next Reality AR
APRIL 15, 2019
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
Next Reality AR
MARCH 12, 2019
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram. Consumers who follow Christian Dior on Instagram can now unlock a virtual try-on experience for DiorSoLight sunglasses and headbands through the Stories feature.
Next Reality AR
JANUARY 31, 2019
With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community. The company's latest endeavor in engaging developers was sponsorship of the Reality Virtually Hackathon, which took place Jan.
Next Reality AR
APRIL 3, 2019
The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network.
Next Reality AR
MARCH 7, 2019
As I've mentioned in recent days, it was refreshing to discover that Microsoft's HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that).
Next Reality AR
MARCH 12, 2019
Now that the dust has finally settled on Microsoft's big HoloLens 2 announcement, the company is circling back to offer more granular detail on some aspects of the device we still don't know about.
Next Reality AR
APRIL 12, 2019
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
Next Reality AR
APRIL 9, 2019
The era of AT&T and Magic Leap has quietly entered a new phase that ramps up the mainstreaming of the cutting edge augmented reality device.
Next Reality AR
MARCH 5, 2019
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.
Next Reality AR
FEBRUARY 7, 2019
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Next Reality AR
FEBRUARY 19, 2019
We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company's big reveal.
Next Reality AR
JANUARY 4, 2019
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career Available for $7.99
Next Reality AR
FEBRUARY 15, 2019
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