INDUSTRY INSIGHTS YOUR PEERS ARE READING
While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well. MORE
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately. The latest example, revealed on Tuesday, comes via a pair of Halloween-themed experiences, available in the camera carousel in Snapchat. MORE
In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property. The documents, which were filed with U.S. MORE
The long tease that is the release of Minecraft Earth continues, this time with an opportunity to start playing what might be one of the hottest augmented reality games ever, before the general public. MORE
We already know that Microsoft's HoloLens 2 is due to start shipping later this year, but despite all the bits of information about the device trickling out, we still don't actually know when the device will be available. MORE
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home. MORE
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality. MORE
Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat. MORE
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got. MORE
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality. MORE
There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco. MORE
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects. MORE
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world. MORE
So you're all done binge watching Stranger Things Season 3 and you want to start sharing your personal review with friends. First, congrats, you're a TV bingeing beast. It's only been 24 hours!) MORE
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore. MORE
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality. MORE
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like. MORE
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases. MORE
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series. Now through Sept. MORE
It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be. MORE
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience. MORE
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses. Now, it's time to tell Alexa to make room, as Vuzix is bringing Google Assistant support to Blade. MORE
With the imminent arrival of the HoloLens 2 expected any day now, Microsoft is preparing new users to take advantage of its software from day one. MORE
Now that iOS 13 is in the wild, developers are starting to show off the magical augmented reality powers ARKit 3 can deliver. MORE
Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers. MORE
The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect. MORE
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore. MORE
The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin. MORE
The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months. MORE
If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat. MORE
After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality. MORE
Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game. MORE
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. MORE
Next Reality AR
OCTOBER 11, 2019
Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.
Next Reality AR
OCTOBER 14, 2019
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
Next Reality AR
SEPTEMBER 30, 2019
While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well.
Next Reality AR
OCTOBER 15, 2019
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately. The latest example, revealed on Tuesday, comes via a pair of Halloween-themed experiences, available in the camera carousel in Snapchat.
Next Reality AR
OCTOBER 2, 2019
With the imminent arrival of the HoloLens 2 expected any day now, Microsoft is preparing new users to take advantage of its software from day one.
Next Reality AR
SEPTEMBER 27, 2019
There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco.
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Next Reality AR
OCTOBER 2, 2019
Now that iOS 13 is in the wild, developers are starting to show off the magical augmented reality powers ARKit 3 can deliver.
Next Reality AR
SEPTEMBER 4, 2019
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Next Reality AR
SEPTEMBER 4, 2019
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
Next Reality AR
AUGUST 28, 2019
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
Next Reality AR
SEPTEMBER 16, 2019
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series. Now through Sept.
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Next Reality AR
SEPTEMBER 22, 2019
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
Next Reality AR
MAY 1, 2019
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses. Now, it's time to tell Alexa to make room, as Vuzix is bringing Google Assistant support to Blade.
Next Reality AR
JANUARY 7, 2019
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
Next Reality AR
OCTOBER 3, 2019
If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.
Next Reality AR
AUGUST 7, 2019
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.
Next Reality AR
JULY 29, 2019
The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin.
Next Reality AR
JULY 17, 2019
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
Next Reality AR
JULY 19, 2019
After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality.
Next Reality AR
JULY 12, 2019
The long tease that is the release of Minecraft Earth continues, this time with an opportunity to start playing what might be one of the hottest augmented reality games ever, before the general public.
Next Reality AR
JULY 5, 2019
So you're all done binge watching Stranger Things Season 3 and you want to start sharing your personal review with friends. First, congrats, you're a TV bingeing beast. It's only been 24 hours!)
Next Reality AR
JUNE 28, 2019
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.
Next Reality AR
SEPTEMBER 12, 2019
Next Reality AR
JULY 4, 2019
Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.
Next Reality AR
JUNE 18, 2019
One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.
Next Reality AR
JUNE 17, 2019
Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.
Next Reality AR
SEPTEMBER 3, 2019
The growing stock of augmented reality apps filling up the Magic Leap store seems to be picking up pace in recent months.
Next Reality AR
JUNE 27, 2019
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
Next Reality AR
AUGUST 7, 2019
The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.
Next Reality AR
OCTOBER 3, 2019
Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.
Next Reality AR
AUGUST 2, 2019
We already know that Microsoft's HoloLens 2 is due to start shipping later this year, but despite all the bits of information about the device trickling out, we still don't actually know when the device will be available.
Next Reality AR
JUNE 10, 2019
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month.
Next Reality AR
JULY 18, 2019
It's always great to see a company pull off a bit of augmented reality magic, but what we see is not always what it's cracked up to be.
Next Reality AR
JUNE 24, 2019
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.
Next Reality AR
JUNE 18, 2019
In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property. The documents, which were filed with U.S.
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