Next Reality AR

Magic Leap Takes Nreal to Court Over Trade Secrets Theft

Next Reality AR

In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property. The documents, which were filed with U.S.

Airbus Partners with Microsoft to Begin Selling HoloLens 2 Software After Successful AR Pilot Program

Next Reality AR

Aircraft manufacturer Airbus is so impressed with the boost in productivity it has gained from Microsoft's HoloLens, the company will begin offering augmented reality software to its customers.

Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall

Next Reality AR

While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality. Nonetheless, Toyota is catching up with the competition with a web-based augmented reality advertising campaign for the 2020 Corolla.

Vuzix Blade Adds Google Assistant Beta to Extend Its Voice Assistant Capabilities

Next Reality AR

Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses. Now, it's time to tell Alexa to make room, as Vuzix is bringing Google Assistant support to Blade.

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Magic Leap Achieves Full Hand Tracking & Lays Foundation for Magicverse with Latest Lumin Update

Next Reality AR

After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again. In the Lumin OS 0.95

Google Helps Tell the Story of Stonewall in Augmented Reality

Next Reality AR

Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month.

Snapchat Celebrates Pride Month with New Landmark AR Experiences

Next Reality AR

While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat.

Ellen Degeneres Is Leveraging the Power of Augmented Reality Gaming to Help Save an Endangered Species

Next Reality AR

Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres.

Snapchat Showcases Its Creative Chops at Cannes Lion with Marker Tracking & Landmarker AR Lens

Next Reality AR

One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.

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Here's How Augmented Reality in Google Search Works

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Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.

This iPhone & Android App Lets You Celebrate 50th Anniv. Of Moon Landing by Taking the Trip in Augmented Reality

Next Reality AR

With all the talk about returning to the moon via SpaceX, NASA, and international agencies, some have forgotten some of the magic surrounding the original Apollo 11 mission. To remind us about just how monumental the first landing was, the John F.

Hands-On: Here's How Augmented Reality in Google Search Works

Next Reality AR

Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.

Amazon Adding Virtual Try-On from L'Oréal's ModiFace to Its Beauty Products

Next Reality AR

Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.

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Unity Bulks Up Advertising Capabilities with Responsive AR Ads

Next Reality AR

Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.

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Hollywood Exhibit Uses HoloLens to Transport Fans into the Worlds of 'Back to the Future' & Halo

Next Reality AR

The potential of augmented reality is often shown in science fiction movies, but a new exhibit marries the genre with very real world AR technology, to great effect.

Magic Leap Adds Sketchfab Support to Its Native Helio Web Browser

Next Reality AR

New York-based virtual content startup Sketchfab is usually at the forefront of the latest developments in augmented reality, so it's no surprise that the company has locked in yet another major platform.

Pepsi Celebrates Summer with Hundreds of Instagram Camera Effects for Soda Drinkers

Next Reality AR

With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.

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Fashion Startup Kollectin Lets You Try on Earrings & Necklaces from Indie Designers in AR, with Just a Swipe to Buy

Next Reality AR

The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.

Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly

Next Reality AR

After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.

Magic Leap Acquires Augmented Reality Telepresence Startup Mimesys

Next Reality AR

Just months after we previewed the augmented reality, volumetric video conferencing powers of Mimesys, the company has undergone a major change — it's now a part of Magic Leap.

Now You Can Visit the Statue of Liberty in NYC from Anywhere in Augmented Reality via iOS Appp

Next Reality AR

Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they're a child in grade school. And if you're not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist.

Now You Can Visit the Statue of Liberty in NYC from Anywhere in Augmented Reality via iOS App

Next Reality AR

Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they're a child in grade school. And if you're not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist.

Niantic Sets Launch Date for Harry Potter Augmented Reality Game, Releases New Trailer

Next Reality AR

After more than a year of teasing and testing, Niantic and Warner Bros. are finally ready to release Harry Potter: Wizards Unite to muggles of the world. Niantic has announced that the game will launch on Friday, June 21 starting with players in the US and UK, with other regions to follow.

Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles

Next Reality AR

While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.

Microsoft Turns Real World into Multiplayer Playground with Minecraft Earth Mobile AR Game

Next Reality AR

As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones. The company published a new trailer for the game, which has a rather similar feel to the trailer Niantic originally produced for Pokémon GO.

Microsoft Adds Spatial App Functionality to Office 365's Teams App, Android & Web Interaction Demoed

Next Reality AR

Months ago, we showed you some of the powers of Spatial, the HoloLens app that allows groups of workers to collaborate in augmented reality using 3D avatars.

Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores

Next Reality AR

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.

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Hands-On: Hands-On with CNN's Magic Leap News Video App

Next Reality AR

Magic Leap has done a great job of aggressively releasing new apps, software updates, and major franchise tie-ins. But aside from all the creative and entertainment apps, what's it like to use one of the apps the company hopes you'll use every day?

Magic Leap Releases Game of Thrones Experience for All Magic Leap One Users

Next Reality AR

It turns out that the video Magic Leap released earlier today was indeed a teaser for the public release of the Game of thrones experience for meant for all Magic Leap One users.

Facebook Updates Spark AR with Windows Support & New Features, Instagram AR Arriving This Summer

Next Reality AR

Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.

Hands-On: Angry Birds AR: Isle of Pigs Reinvents the Franchise for Mobile, but Smartglasses Are Its Destiny

Next Reality AR

Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise.

Wacom Video Shows Off More of Magic Leap's Upcoming Design & Drawing Software Spacebridge

Next Reality AR

The collaboration between Magic Leap and Wacom, which was first announced during last year's L.E.A.P. conference is progressing rapidly. And now we have a little more information in the way of a visual demonstration shown off by Nobutaka Ide, Wacom's CEO.

Home Decor App Houzz Expands Augmented Reality Catalog to Include Virtual Floor Tile

Next Reality AR

Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update. On Tuesday, the company rolled out a floor tile AR feature to its iOS and Android apps.

Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels

Next Reality AR

In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.

Blippar Bounces Back with Web-Based AR Platform

Next Reality AR

After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform.

Snapchat Mutates X-Men Fans via Augmented Reality to Sell Tickets for 'Dark Phoenix' Movie

Next Reality AR

Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers? Based on the new Snapchat augmented reality experience promoting X-Men: Dark Phoenix, which debuts in theaters on June 7, the answer is a resounding "yup."

Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App

Next Reality AR

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.