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The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying. MORE
Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020. MORE
The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform. MORE
Apple's first AR wearable might not arrive until 2022, but we may have an early preview of what it will be like to wear a pair of its smartglasses via iOS 14. MORE
We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality. MORE
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. MORE
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans. MORE
The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists. MORE
Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That's the obvious first question following news that non-enterprise Glass users will no longer have access to Google's core apps after February 2020. MORE
As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers. On Tuesday, the company announced a new name for its device -- the Magic Leap 1, instead of the Magic Leap One Creator Edition. MORE
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform. MORE
What do you do when your favorite new car is still two years away from hitting the road? Look to augmented reality, of course. That's what one app developer did in the wake of Elon Musk's Tesla Cybertruck reveal a couple of weeks ago. MORE
The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident. MORE
Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category. MORE
One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame. MORE
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup. Japan's arm of fashion retailer H&M and Disney are using the device to promote a special promotion of customized Star Wars apparel. MORE
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy. MORE
The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan. MORE
As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth - Micro Kingdoms: Senses. The experience, which allows the user to become immersed in the world of insects and arachnids, is accessed using the Magic Leap 1. MORE
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan. MORE
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like. MORE
After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment. MORE
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change everything. MORE
Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here. MORE
Just as predicted (but perhaps with less fanfare than usual), Apple has made the move of adding a depth sensor to the rear camera of its latest edition of the iPad Pro. MORE
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change everything. MORE
Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients. This week, the company unveiled a call center virtualization solution, developed for coffee machine maker De'Longhi Japan Corp., MORE
Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit. MORE
Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US. MORE
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry. MORE
Though Microsoft has had trouble keeping up with the demand for HoloLens 2, the company has been able to supply modified headsets to the US Army. MORE
The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device. MORE
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer. MORE
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With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected. Chief among the new features arriving with Lumin OS version 0.98.10 and Lumin SDK 0.24 MORE
The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot. MORE
Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead? MORE
Everyone seems to be talking about Elon Musk's new futuristic Tesla Cybertruck, the vehicle that either looks like a cool moon rover or an outlandish video game replica, depending on your tastes. MORE
While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix. This week, Snapchat launched a new Snappables game dubbed Scavenger Hunt. MORE
Next Reality AR
MARCH 11, 2020
The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.
Next Reality AR
MARCH 17, 2020
With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected. Chief among the new features arriving with Lumin OS version 0.98.10 and Lumin SDK 0.24
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Next Reality AR
MARCH 3, 2020
Though Microsoft has had trouble keeping up with the demand for HoloLens 2, the company has been able to supply modified headsets to the US Army.
Next Reality AR
MARCH 5, 2020
Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US.
Next Reality AR
JANUARY 15, 2020
While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix. This week, Snapchat launched a new Snappables game dubbed Scavenger Hunt.
Next Reality AR
JANUARY 14, 2020
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change everything.
|
Next Reality AR
JANUARY 6, 2020
Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category.
Next Reality AR
JANUARY 2, 2020
The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan.
Next Reality AR
FEBRUARY 26, 2020
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns.
Next Reality AR
MARCH 4, 2020
While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.
Next Reality AR
DECEMBER 30, 2019
Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here.
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Next Reality AR
DECEMBER 31, 2019
One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.
Next Reality AR
MARCH 10, 2020
Apple's first AR wearable might not arrive until 2022, but we may have an early preview of what it will be like to wear a pair of its smartglasses via iOS 14.
Next Reality AR
DECEMBER 27, 2019
The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists.
Next Reality AR
DECEMBER 24, 2019
Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead?
Next Reality AR
MARCH 11, 2020
As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth - Micro Kingdoms: Senses. The experience, which allows the user to become immersed in the world of insects and arachnids, is accessed using the Magic Leap 1.
Next Reality AR
DECEMBER 23, 2019
Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.
Next Reality AR
MARCH 18, 2020
Just as predicted (but perhaps with less fanfare than usual), Apple has made the move of adding a depth sensor to the rear camera of its latest edition of the iPad Pro.
Next Reality AR
DECEMBER 16, 2019
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.
Next Reality AR
JULY 12, 2019
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.
Next Reality AR
DECEMBER 17, 2019
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.
Next Reality AR
JANUARY 14, 2020
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change everything.
Next Reality AR
DECEMBER 13, 2019
We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality.
Next Reality AR
DECEMBER 12, 2019
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.
Next Reality AR
JANUARY 3, 2020
The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.
Next Reality AR
DECEMBER 11, 2019
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup. Japan's arm of fashion retailer H&M and Disney are using the device to promote a special promotion of customized Star Wars apparel.
Next Reality AR
DECEMBER 9, 2019
Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit.
Next Reality AR
DECEMBER 9, 2019
What do you do when your favorite new car is still two years away from hitting the road? Look to augmented reality, of course. That's what one app developer did in the wake of Elon Musk's Tesla Cybertruck reveal a couple of weeks ago.
Next Reality AR
DECEMBER 9, 2019
Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That's the obvious first question following news that non-enterprise Glass users will no longer have access to Google's core apps after February 2020.
Next Reality AR
DECEMBER 10, 2019
As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers. On Tuesday, the company announced a new name for its device -- the Magic Leap 1, instead of the Magic Leap One Creator Edition.
Next Reality AR
DECEMBER 4, 2019
The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.
Next Reality AR
DECEMBER 3, 2019
Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients. This week, the company unveiled a call center virtualization solution, developed for coffee machine maker De'Longhi Japan Corp.,
Next Reality AR
DECEMBER 10, 2019
Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020.
Next Reality AR
DECEMBER 10, 2019
The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform.
Next Reality AR
DECEMBER 12, 2019
After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment.
Next Reality AR
NOVEMBER 27, 2019
Everyone seems to be talking about Elon Musk's new futuristic Tesla Cybertruck, the vehicle that either looks like a cool moon rover or an outlandish video game replica, depending on your tastes.
Next Reality AR
NOVEMBER 25, 2019
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.
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