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The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support. With more than 430,000 reviews on the App Store, Chromecast has even found fans of those in the Apple ecosystem. MORE
It's always fun to get an unexpected glimpse of the future, especially when that peek is so close you can actually feel the excitement of the new emerging dynamic. Such is the case thanks to a new Oculus Quest 2 commercial designed to promote a new aspect of the VR dance game Beat Saber. MORE
After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports. MORE
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments. MORE
One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic "Good Vibrations" by the Beach Boys. MORE
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area. With an assist from Nexus Studios, AT&T has debuted StatsZone, an augmented reality experience that presents game statistics in an immersive format, in the Chicago Bulls app. MORE
Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches. MORE
After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts. MORE
With NFTs taking the art world by storm, it's a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet. MORE
For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit. MORE
Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe. MORE
Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming. MORE
Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio. On Tuesday, at Google I/O, Google unveiled some of its new AR capabilities for the pair of mobile apps. MORE
Even with unlimited resources and a serious case of wanderlust, its unlikely that you or I will be able to see all of the most famous structures in the world in person. That being the case, Google can now bring those landmarks to you in augmented reality. MORE
The AR walking navigation feature in Google Maps, which is arguably one of the most useful mobile augmented reality to available to consumers, is about to get even more indispensable for travelers. MORE
Old school media stalwart The New York Times mobile-ar.reality.news/news/new-york-times-adds-ar-its-coverage-time-for-winter-olympics-0182577/ launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics. MORE
While most established media brands are satisfied with copying Pokémon GO to jump into augmented reality gaming, at least one property is taking a slightly different approach. MORE
Museum curators typically frowned upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality. The latest AR exhibit from Google Arts & Culture not only lets you virtually touch the displays but also make your own audio art. MORE
Two years ago, the 50th anniversary of the moon landing gave flight to a handful of Apollo 11 augmented reality apps and experiences, including one from the Smithsonian Channel. MORE
Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree? MORE
When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached. MORE
Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks. The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor in the UK. MORE
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition. MORE
It's all fun and games until the technology is actually put into use and you realize augmented reality is now part of Death Star. That's what some AR insiders may be thinking once they get a look at the latest modified HoloLens 2 images released by the US Army. MORE
With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion. MORE
When Microsoft unveiled Mesh a couple of weeks ago, the move revealed a major part of Microsoft's next steps toward dominating the augmented reality space, particularly with regard to enterprise customers. MORE
The average business person likely recognizes Epson for its printers or even its projectors, not the futuristic AR wearables. MORE
In response to Apple's implementation of LiDAR sensors in iPad Pro and iPhone 12 Pro models, Google is looking to leverage the dual-camera setups in recent flagship devices as depth-sensing components. MORE
After years of testing and modifications, the US Army is moving forward with its customized version of HoloLens 2 from Microsoft. In separate announcements published on Wednesday, the US Army authorized moving from rapid prototyping to production and rapid field testing. MORE
The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over. But there are still a few more treats to discover from the annual gathering. Namely, from new Magic Leap CEO Peggy Johnson. MORE
After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city. MORE
With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects. But what about volumetric video, which currently requires multi-camera rigs like those at Microsoft's Mixed Reality Capture studios? MORE
After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices. MORE
Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well. MORE
Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms. MORE
Next Reality AR
SEPTEMBER 22, 2021
Even with unlimited resources and a serious case of wanderlust, its unlikely that you or I will be able to see all of the most famous structures in the world in person. That being the case, Google can now bring those landmarks to you in augmented reality.
Next Reality AR
SEPTEMBER 22, 2021
It's always fun to get an unexpected glimpse of the future, especially when that peek is so close you can actually feel the excitement of the new emerging dynamic. Such is the case thanks to a new Oculus Quest 2 commercial designed to promote a new aspect of the VR dance game Beat Saber.
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Next Reality AR
JULY 28, 2021
Old school media stalwart The New York Times mobile-ar.reality.news/news/new-york-times-adds-ar-its-coverage-time-for-winter-olympics-0182577/ launched its augmented reality news content in 2018 with a feature on the athletes of the Winter Olympics.
Next Reality AR
JULY 19, 2021
After a postponement of the Summer Olympics for a year due to the COVID-19 pandemic, Tokyo is set to host the games this summer, despite a surge in cases in the city.
Speaker: Bruce Armstrong Taylor, Co-Founder & Managing Director of SmartNations Foundation, Jimmy Jia, Venture Partner at Pi Labs, Fabienne Durand, Senior Advisor to the SmartNations Foundation, & Roger Strukhoff, Executive Director of the Tau Institute
The Carbon Zero, Circular Economy, is easily the most profoundly important result of digital transformation. Industry 4.0 has a massively cumulative impact on dematerialization (in all forms) and resultant decarbonization (both emissions and embodied) throughout the economy. Join panelists Bruce Armstrong Taylor, Jimmy Jia, Fabienne Durand, and their moderator Roger Strukhoff as they discuss how bending the carbon/GHG heavy linear economy to the circular is one of the hidden benefits of digital disruption.
Next Reality AR
JULY 14, 2021
With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects. But what about volumetric video, which currently requires multi-camera rigs like those at Microsoft's Mixed Reality Capture studios?
Next Reality AR
JULY 27, 2021
After facing delays due to the COVID-19 pandemic, the Olympic Games are underway in Tokyo, but a surge in cases worldwide has taken the spectator out of these spectator sports.
Next Reality AR
JULY 6, 2021
The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support. With more than 430,000 reviews on the App Store, Chromecast has even found fans of those in the Apple ecosystem.
Next Reality AR
JULY 2, 2021
With fears over the COVID-19 pandemic subsiding, live concerts are returning. And Doritos wants to send music fans to a few of them via an augmented reality promotion.
Next Reality AR
JULY 2, 2021
It's all fun and games until the technology is actually put into use and you realize augmented reality is now part of Death Star. That's what some AR insiders may be thinking once they get a look at the latest modified HoloLens 2 images released by the US Army.
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With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.
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Next Reality AR
JUNE 1, 2021
Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks. The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor in the UK.
Next Reality AR
JUNE 2, 2021
After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts.
Next Reality AR
JUNE 8, 2021
When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached.
Next Reality AR
MAY 10, 2021
Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.
Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor
Join our amazing panelists, Nik Gowing, Founder at Thinking the Unthinkable and International Broadcaster; Brenda Laurel, PhD, Principal, Neogaian Interactive; Sheridan Tatsuno, Principal, Dreamscape Global; Archie Kasnet, CEO, Regenerative; and Bruce Armstrong Taylor, The Climate 4.0 Project, to discuss how today's AR/VR and related AI-enabled technologies can be effectively applied, using data from such sources as NASA and NOAA, to both improve and accelerate urban sustainability planning and design.
Next Reality AR
MARCH 31, 2021
After years of testing and modifications, the US Army is moving forward with its customized version of HoloLens 2 from Microsoft. In separate announcements published on Wednesday, the US Army authorized moving from rapid prototyping to production and rapid field testing.
Next Reality AR
JUNE 22, 2021
Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.
Next Reality AR
APRIL 23, 2021
Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe.
Next Reality AR
MAY 18, 2021
Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio. On Tuesday, at Google I/O, Google unveiled some of its new AR capabilities for the pair of mobile apps.
Next Reality AR
APRIL 8, 2021
We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.
Next Reality AR
MARCH 2, 2021
In response to Apple's implementation of LiDAR sensors in iPad Pro and iPhone 12 Pro models, Google is looking to leverage the dual-camera setups in recent flagship devices as depth-sensing components.
Next Reality AR
MARCH 25, 2021
When Microsoft unveiled Mesh a couple of weeks ago, the move revealed a major part of Microsoft's next steps toward dominating the augmented reality space, particularly with regard to enterprise customers.
Next Reality AR
APRIL 1, 2021
With NFTs taking the art world by storm, it's a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet.
Next Reality AR
FEBRUARY 12, 2021
After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.
Next Reality AR
MARCH 11, 2021
Museum curators typically frowned upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality. The latest AR exhibit from Google Arts & Culture not only lets you virtually touch the displays but also make your own audio art.
Next Reality AR
FEBRUARY 18, 2021
Two years ago, the 50th anniversary of the moon landing gave flight to a handful of Apollo 11 augmented reality apps and experiences, including one from the Smithsonian Channel.
Next Reality AR
MARCH 30, 2021
The AR walking navigation feature in Google Maps, which is arguably one of the most useful mobile augmented reality to available to consumers, is about to get even more indispensable for travelers.
Next Reality AR
MARCH 9, 2021
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
Next Reality AR
MAY 6, 2021
One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic "Good Vibrations" by the Beach Boys.
Next Reality AR
FEBRUARY 9, 2021
Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree?
Next Reality AR
MAY 3, 2021
The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area. With an assist from Nexus Studios, AT&T has debuted StatsZone, an augmented reality experience that presents game statistics in an immersive format, in the Chicago Bulls app.
Next Reality AR
JANUARY 19, 2021
While most established media brands are satisfied with copying Pokémon GO to jump into augmented reality gaming, at least one property is taking a slightly different approach.
Next Reality AR
MARCH 12, 2021
Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well.
Next Reality AR
MAY 19, 2021
For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.
Next Reality AR
MARCH 2, 2021
The average business person likely recognizes Epson for its printers or even its projectors, not the futuristic AR wearables.
Next Reality AR
JUNE 25, 2021
The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over. But there are still a few more treats to discover from the annual gathering. Namely, from new Magic Leap CEO Peggy Johnson.
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