Next Reality AR

Magic Leap Looking into Sale of the Company, Report Says

Next Reality AR

The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.

Magic Leap Unveils First Look at Magicverse AR Cloud & New Meetings Capabilities in Lumin OS Update

Next Reality AR

With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected. Chief among the new features arriving with Lumin OS version 0.98.10 and Lumin SDK 0.24

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Here's Your First Look at the US Army's Combat-Ready HoloLens 2 in Action

Next Reality AR

Though Microsoft has had trouble keeping up with the demand for HoloLens 2, the company has been able to supply modified headsets to the US Army.

Young Readers Can Now Enter the World of Dr. Seuss via New AR App Created with Unity's Project MARS

Next Reality AR

Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US.

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Snapchat Turns Real World into AR Scavenger Hunt with Nearly Instant Object Recognition

Next Reality AR

While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix. This week, Snapchat launched a new Snappables game dubbed Scavenger Hunt.

Magic Leap Lawsuit Against Nreal on Hold as Mediation Begins & Court Sets Tentative Trial Date

Next Reality AR

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change everything.

Explore the Grueling Wartime Trenches of Golden Globe Winning Movie '1917' via Web-Based AR Experience

Next Reality AR

Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category.

USA Today Deepens Story on Afghanistan War with AR Experience

Next Reality AR

The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan.

Burberry Teams with Google Search to Let You Browse High Fashion in Augmented Reality

Next Reality AR

Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns.

Startup 1RIC Serves Up AR Volumetric Videos of Vic Mensa, Poppy, & More via Jadu iPhone App

Next Reality AR

While holographic Whitney Houston is hitting the road, a new mobile app is bringing volumetric captures of up and coming performers directly to the iPhones and iPads of fans.

Hands-On: Spotify Premium on Magic Leap One Is Futuristic, But Not Quite the iPod of AR

Next Reality AR

Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here.

This Viral Instagram Augmented Reality Filter Will Tell You Which Disney Character You Really Are

Next Reality AR

One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.

Apple Working on AR Shopping App for iOS 14, Report Says

Next Reality AR

Apple's first AR wearable might not arrive until 2022, but we may have an early preview of what it will be like to wear a pair of its smartglasses via iOS 14.

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Star Wars Baby Yoda Unofficially Comes to Magic Leap via This Developer Experiment

Next Reality AR

The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists.

Snapchat, Facebook, Google, 8th Wall, & Immersion Bring Holiday Cheer via Augmented Reality

Next Reality AR

Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead?

BBC Earth Releases 'Micro Kingdoms: Senses' Insect Experience on Magic Leap 1

Next Reality AR

As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth - Micro Kingdoms: Senses. The experience, which allows the user to become immersed in the world of insects and arachnids, is accessed using the Magic Leap 1.

Google Lens Delivers AR Try-On for L'Oreal's Garnier Products at Walmart

Next Reality AR

Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.

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Apple's LiDAR Scanner on New iPad Pro Provides Possible Peek at How Its Smartglasses Will See the World

Next Reality AR

Just as predicted (but perhaps with less fanfare than usual), Apple has made the move of adding a depth sensor to the rear camera of its latest edition of the iPad Pro.

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Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection

Next Reality AR

The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.

Early Augmented Reality Concept Film That Envisioned the Future Gets a Sequel Powered by Kickstarter

Next Reality AR

Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.

HyperloopTT Uses Magic Leap to Show How Elon Musk's Futuristic Vision of Transport Will Work in the US

Next Reality AR

While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.

Magic Leap Trade Secrets Lawsuit Against China's Nreal on Hold as Mediation Begins & Court Sets Tentative Trial Date

Next Reality AR

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change everything.

Hands-On: Launching Space Rockets in New York's Central Park via Magic Leap's Boosters App

Next Reality AR

We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality.

Facebook Messenger Blasts Out Trio of Star Wars AR Effects for 'Rise of Skywalker'

Next Reality AR

While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.

Instagram Creators Launch Filters for Harry Potter, Pokémon & Simpsons Characters in Augmented Reality

Next Reality AR

The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.

Magic Leap Used to Bring AR to H&M & Star Wars Fashion Collaboration in Tokyo Developed by Warpin Media

Next Reality AR

There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup. Japan's arm of fashion retailer H&M and Disney are using the device to promote a special promotion of customized Star Wars apparel.

Google Update Adds Real-World Occlusion to ARCore with Depth API

Next Reality AR

Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit.

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Now You Can Drive Elon Musk's Tesla Cybertruck in AR from the Comfort of Your Home via iOS & Android

Next Reality AR

What do you do when your favorite new car is still two years away from hitting the road? Look to augmented reality, of course. That's what one app developer did in the wake of Elon Musk's Tesla Cybertruck reveal a couple of weeks ago.

After 7 Years, Google Abandons Individual Glass Owners Who Spent $1,500 to Join Its Early Wearables Experiment

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Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That's the obvious first question following news that non-enterprise Glass users will no longer have access to Google's core apps after February 2020.

Magic Leap Pivots to Enterprise, Announces New Business-Focused Services, Slightly Modified Name

Next Reality AR

As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers. On Tuesday, the company announced a new name for its device -- the Magic Leap 1, instead of the Magic Leap One Creator Edition.

Microsoft's HoloLens 2 Makes Primetime Debut on Fox TV Show 'The Resident'

Next Reality AR

The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.

Microsoft HoloLens 2 Assists De'Longhi Japan Call Center Agents Using Augmented Reality Product Models

Next Reality AR

Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients. This week, the company unveiled a call center virtualization solution, developed for coffee machine maker De'Longhi Japan Corp.,

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Magic Leap Repackages Developer Tools as The Lab, Publishes Updates to Lumin SDK & Lumin OS, & Previews Magicverse SDK

Next Reality AR

Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020.

Hands-On: Magic Leap App Obsess Lets You Create a Fashion Store Pop-Up Nearly Anywhere

Next Reality AR

The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform.

AR Telepresence App Spatial Debuts on Magic Leap via Enterprise Suite

Next Reality AR

After stealing the show at the HoloLens 2 launch and starring in Qualcomm's unveiling the Snapdragon XR2, holographic video conferencing app Spatial has landed a leading role in Magic Leap's second act with the enterprise segment.

Watch Trimble Give the Microsoft HoloLens 2 the Elon Musk Tesla Cybertruck Smash Test, Sort Of

Next Reality AR

Everyone seems to be talking about Elon Musk's new futuristic Tesla Cybertruck, the vehicle that either looks like a cool moon rover or an outlandish video game replica, depending on your tastes.

Facebook Adds Image Tracking Effects & Slider Controls to Spark AR for Instagram

Next Reality AR

After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.