Next Reality AR

Google Adds Raw Depth API to Improve Spatial Awareness & Depth Data for Android AR Apps

Next Reality AR

For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.

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Niantic Primes Its Lightship AR Engine for Transformers Game, Global Launch Slated for 2021

Next Reality AR

With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.


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Intel Takes Us Inside to Reveal How HoloLens 2 Is Transforming Computer Chip Production

Next Reality AR

The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware.

Netflix Fantasy Franchise 'The Witcher' Opens Early Access to AR Game Called Monster Slayer

Next Reality AR

Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games.

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How Digital Transformation will Bend the Curve of the Linear Economy Toward the Circular

Speaker: Bruce Armstrong Taylor, Co-Founder & Managing Director of SmartNations Foundation, Jimmy Jia, Venture Partner at Pi Labs, Fabienne Durand, Senior Advisor to the SmartNations Foundation, & Roger Strukhoff, Executive Director of the Tau Institute

The Carbon Zero, Circular Economy, is easily the most profoundly important result of digital transformation. Industry 4.0 has a massively cumulative impact on dematerialization (in all forms) and resultant decarbonization (both emissions and embodied) throughout the economy. Join panelists Bruce Armstrong Taylor, Jimmy Jia, Fabienne Durand, and their moderator Roger Strukhoff as they discuss how bending the carbon/GHG heavy linear economy to the circular is one of the hidden benefits of digital disruption.

Niantic Previews the Future of AR Gaming with Codename: Urban Legends Demo

Next Reality AR

As if teasing its own smartglasses weren't enough, augmented reality gaming developer Niantic gave gamers a glimpse of how 5G speeds can revolutionize how they play mobile games in the near future.

Snapchat, Google, & Verizon Highlight Humanity's Impact on the Environment with AR for Earth Day

Next Reality AR

It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others.

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'The Matrix' Movie Effects Pioneer & Former Magic Leap Exec Reveals 'Tragic Story' of Startup's Recent Struggles

Next Reality AR

Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.

Google Extends AR Search Lead Over Apple with Landmark Recognition for Google Lens

Next Reality AR

This week, Apple unveiled its own version of Google Lens in the form of Live Text.

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Microsoft Wins $21 Billion Contract to Produce Military-Grade HoloLens for US Army

Next Reality AR

After years of testing and modifications, the US Army is moving forward with its customized version of HoloLens 2 from Microsoft. In separate announcements published on Wednesday, the US Army authorized moving from rapid prototyping to production and rapid field testing.

AR/VR Simulations for Sustainable, Regenerative, Circular Cities

Speaker: Nik Gowing, Brenda Laurel, Sheridan Tatsuno, Archie Kasnet, and Bruce Armstrong Taylor

Join our amazing panelists, Nik Gowing, Founder at Thinking the Unthinkable and International Broadcaster; Brenda Laurel, PhD, Principal, Neogaian Interactive; Sheridan Tatsuno, Principal, Dreamscape Global; Archie Kasnet, CEO, Regenerative; and Bruce Armstrong Taylor, The Climate 4.0 Project, to discuss how today's AR/VR and related AI-enabled technologies can be effectively applied, using data from such sources as NASA and NOAA, to both improve and accelerate urban sustainability planning and design.

Google Adds Pac-Man, Hello Kitty, & More Japanese Anime & Video Game Characters to AR Search

Next Reality AR

Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google.

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Rovio Reinvents Angry Birds as Web-Based AR Tower Defense Game for Burger King Campaign

Next Reality AR

Angry Birds, one of the first franchises to find success in mobile gaming, continues to shoot its shot at new life in augmented reality gaming.

Google Adds New AR Galleries & Audio Guided Tour to Arts & Culture App

Next Reality AR

With NFTs taking the art world by storm, it's a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet.

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Google Maps Expands Live View AR Navigation Capabilities to Airports & Shopping Malls

Next Reality AR

The AR walking navigation feature in Google Maps, which is arguably one of the most useful mobile augmented reality to available to consumers, is about to get even more indispensable for travelers.

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Marvel Studios Tosses 'Falcon & the Winter Soldier' AR Game to Fans in Time for Finale

Next Reality AR

Disney Plus shows WandaVision and Falcon and the Winter Soldier are both streaming hits, but the two series could not be more different in terms of giving fans a taste of the Marvel Cinematic Universe.

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You Can See to the Other Side of the World with Google's Latest Web-Based AR Experiment

Next Reality AR

Have you ever wondered where you'd come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out.

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Magic Leap Experiencing Yet Another Major Executive Shake-Up, Report Says

Next Reality AR

Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play.

Join Loki on His Time-Traveling Adventures with This Snapchat Lens

Next Reality AR

Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience.

Google Arts & Culture Drops AR Synth Exhibit That You Can Play

Next Reality AR

Museum curators typically frowned upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality. The latest AR exhibit from Google Arts & Culture not only lets you virtually touch the displays but also make your own audio art.

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Microsoft Brings Chromium-Based Edge Browser, Swipe to Type, & More to HoloLens via Windows Holographic Update

Next Reality AR

Since its launch two years ago, the HoloLens 2 has been the best AR headset available, and nothing has come close to touching it since. So, at first blush, new features arriving for the device via an update to the Windows Holographic operating system might seem a bit.tame.

Inside Microsoft Mesh, What Is It and How Does It Work? We Have the Answers

Next Reality AR

When Microsoft unveiled Mesh a couple of weeks ago, the move revealed a major part of Microsoft's next steps toward dominating the augmented reality space, particularly with regard to enterprise customers.

Google Adds Sports Athletes to AR Search, Includes Virtual Street Signs in Live View AR in Google Maps

Next Reality AR

Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio. On Tuesday, at Google I/O, Google unveiled some of its new AR capabilities for the pair of mobile apps.

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Microsoft Emerges from the Trenches with More Details Behind the Army Edition of HoloLens 2

Next Reality AR

When we got our first look at US Army soldiers testing Microsoft's modified HoloLens 2 last year, it still looked very much like the commercial edition, with some additional sensors attached.

Apple Delivers Competitor to Google Lens & Google Maps AR Features in iOS 15

Next Reality AR

Mobile augmented reality for iOS via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15.

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Google Launches TensorFlow 3D Using LiDAR & Depth Sensors for Advanced AR Experiences

Next Reality AR

After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.

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Visit WandaVision's Reality-Bending Living Room with This Facebook Messenger AR Portal

Next Reality AR

The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since.well, its own The Mandalorian wrapped up its second season late last year.

Pizza Hut Delivery Now Comes with Slice of '80s Gaming via Pac-Man in AR

Next Reality AR

What is old is new again. In this case, a classic arcade game gets the augmented reality treatment.

Epson Boosts Display Specs, Adds Optional Android Controller in Moverio BT-40 Series Smartglasses

Next Reality AR

The average business person likely recognizes Epson for its printers or even its projectors, not the futuristic AR wearables.

Transform Your Friend into an AR Musical Synthesizer via This HoloLens 2 NFT App

Next Reality AR

One of the oldest electronic musical instruments is the theremin, a synthesizer that generates sound based on hand gestures, as featured in the classic "Good Vibrations" by the Beach Boys.

Snapchat's Body Tracking AR Tech Lends Hand for Organ Donation Education

Next Reality AR

Sure, Snapchat AR Lenses can be fun, but they can help communicate complex issues as well.

Google Offers Virtual Photo Booth Web App Ahead of Socially Distanced I/O Conference

Next Reality AR

Currently, the COVID-19 pandemic is showing signs of winding down, nevertheless, Google will still hold its annual I/O developer conference as a virtual affair, with keynotes and sessions available as live streams and on-demand videos starting Tuesday, May 18 and concluding on Thursday, May 20.

Magic Leap Working with AMD on Processor for Next-Generation Enterprise AR Headsets

Next Reality AR

After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts.

Prehistoric Creatures Return to Life via New iPhone AR App from Celebrity Historian David Attenborough

Next Reality AR

Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality.if you have a newer model iPhone.

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USA Today Teams Up with 8th Wall to Launch AR Basketball Game for March Madness

Next Reality AR

Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.

Lego Transforms Statues into AR Creatures at Legoland Windsor Theme Park via Mobile App

Next Reality AR

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks. The brand recently opened a new attraction, dubbed Mythica: World of Mythical Creature, at Legoland Windsor in the UK.

Microsoft Debuts HoloLens 2 Industrial Edition for Pharmaceutical & Semiconductor Enterprise Users

Next Reality AR

Ever since the US Army awarded Microsoft's HoloLens a $480 million contract, the battle for enterprise augmented reality has heated up in earnest.