Next Reality AR

Snapchat Turns Real World into AR Scavenger Hunt with Nearly Instant Object Recognition

Next Reality AR

While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix. This week, Snapchat launched a new Snappables game dubbed Scavenger Hunt.

Star Wars Baby Yoda Unofficially Comes to Magic Leap via This Developer Experiment

Next Reality AR

The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

USA Today Deepens Story on Afghanistan War with AR Experience

Next Reality AR

The augmented reality team at USA Today closed out a prolific year of immersive storytelling with a hard-hitting companion piece exploring the controversial conflict in Afghanistan.

Mastercard Develops Mobile AR App to Explain Rewards & Benefits to Cardholders

Next Reality AR

It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.

Apple 270

Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection

Next Reality AR

The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.

Magic Leap Lawsuit Against Nreal on Hold as Mediation Begins & Court Sets Tentative Trial Date

Next Reality AR

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change everything.

Explore the Grueling Wartime Trenches of Golden Globe Winning Movie '1917' via Web-Based AR Experience

Next Reality AR

Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category.

Microsoft's HoloLens 2 Makes Primetime Debut on Fox TV Show 'The Resident'

Next Reality AR

The HoloLens 2 hasn't even reached most of the market, but it's already a big-time TV star. Microsoft's augmented reality device made its primetime debut on FOX TV last night on an episode of the hospital drama The Resident.

Now You Can Drive Elon Musk's Tesla Cybertruck in AR from the Comfort of Your Home via iOS & Android

Next Reality AR

What do you do when your favorite new car is still two years away from hitting the road? Look to augmented reality, of course. That's what one app developer did in the wake of Elon Musk's Tesla Cybertruck reveal a couple of weeks ago.

Mobile AR App Octi Evolves into Social Network via Facial Recognition Tech

Next Reality AR

In a world full of augmented reality camera effects apps, one app is going in a more social direction. On Tuesday, a rebooted version of Octi (which first debuted in 2018) dropped on the Apple App Store.

Hands-On: Spotify Premium on Magic Leap One Is Futuristic, But Not Quite the iPod of AR

Next Reality AR

Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here.

After 7 Years, Google Abandons Individual Glass Owners Who Spent $1,500 to Join Its Early Wearables Experiment

Next Reality AR

Did Google CEO Sundar Pichai kill Google Glass for non-enterprise users? That's the obvious first question following news that non-enterprise Glass users will no longer have access to Google's core apps after February 2020.

This Viral Instagram Augmented Reality Filter Will Tell You Which Disney Character You Really Are

Next Reality AR

One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.

Magic Leap Trade Secrets Lawsuit Against China's Nreal on Hold as Mediation Begins & Court Sets Tentative Trial Date

Next Reality AR

This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets. However, a new wrinkle has emerged in the legal skirmish that could change everything.

Hello Kitty Challenges Pokémon GO's Reign as Top AR Game with Kawaii World

Next Reality AR

After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters.

Facebook Messenger Blasts Out Trio of Star Wars AR Effects for 'Rise of Skywalker'

Next Reality AR

While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.

Magic Leap Used to Bring AR to H&M & Star Wars Fashion Collaboration in Tokyo Developed by Warpin Media

Next Reality AR

There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup. Japan's arm of fashion retailer H&M and Disney are using the device to promote a special promotion of customized Star Wars apparel.

Microsoft Launches HoloLens 2 Worldwide Commercial Sales Availability, Here's a Close-Up Look at the $3,500 Device

Next Reality AR

The long wait is over — the best augmented reality device on the planet is finally available. On Thursday, Microsoft began the next phase of its immersive computing journey by officially opening sales to the general public for the HoloLens 2.

Magic Leap Loses CFO Scott Henry & Effects Wizard John Gaeta Following News of Funding Woes

Next Reality AR

This week's news that Magic Leap's patents had entered collateral limbo, now in the hands of JPMorgan Chase, threw a dark cloud over the company. Well, that cloud got a bit darker on Friday with the news that two of the company's top executives are exiting the startup.

Early Augmented Reality Concept Film That Envisioned the Future Gets a Sequel Powered by Kickstarter

Next Reality AR

Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.

Watch Trimble Give the Microsoft HoloLens 2 the Elon Musk Tesla Cybertruck Smash Test, Sort Of

Next Reality AR

Everyone seems to be talking about Elon Musk's new futuristic Tesla Cybertruck, the vehicle that either looks like a cool moon rover or an outlandish video game replica, depending on your tastes.

Hands-On: Launching Space Rockets in New York's Central Park via Magic Leap's Boosters App

Next Reality AR

We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality.

Nintendo Crafts AR Experience via Google Lens for Pokémon Sword & Shield Game Packaging

Next Reality AR

Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.

Google 295

Magic Leap Patents Signed Over to JPMorgan Chase as Collateral Just Months After Major Funding Push

Next Reality AR

Is the augmented reality magic fading down in Plantation, Florida? That's the first question some may be asking following a casual revelation over the weekend that Magic Leap, the maker of the Magic Leap One, has assigned much of its patent portfolio over to JP Morgan Chase as collateral.

Snapchat, Facebook, Google, 8th Wall, & Immersion Bring Holiday Cheer via Augmented Reality

Next Reality AR

Sending Christmas cards via snail mail is so passé. Why spend the time and money for a bougie photoshoot, saccharine card design, and postage when you can use augmented reality to instantly dress up photos and videos to send to friends and family instead?

Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit

Next Reality AR

Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.

Microsoft Launches HoloLens 2 Worldwide, Here's a Close-Up Look at the $3,500 Device (Updated)

Next Reality AR

The long wait is over — the best augmented reality device on the planet is finally available.

Google Lens Delivers AR Try-On for L'Oreal's Garnier Products at Walmart

Next Reality AR

Sure, it's the giving season, but sometimes you've just got to treat yourself to some cosmetics. If you're shopping at Walmart, L'Oreal just made that a shade easier when shopping for Garnier hair color products with an assist from Google Lens and the Modiface AR platform.

Google 250

Microsoft HoloLens 2 Assists De'Longhi Japan Call Center Agents Using Augmented Reality Product Models

Next Reality AR

Less than a month after the worldwide launch of HoloLens 2, call center consultant BellSystem24 has already prepared an augmented reality solution for one of its clients. This week, the company unveiled a call center virtualization solution, developed for coffee machine maker De'Longhi Japan Corp.,

Japan 273

HyperloopTT Uses Magic Leap to Show How Elon Musk's Futuristic Vision of Transport Will Work in the US

Next Reality AR

While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.

Instagram Creators Launch Filters for Harry Potter, Pokémon & Simpsons Characters in Augmented Reality

Next Reality AR

The developer who gained notoriety for his What Disney Are You? augmented reality filter on Instagram is striking again while the iron is hot.

Magic Leap Pivots to Enterprise, Announces New Business-Focused Services, Slightly Modified Name

Next Reality AR

As we predicted this time last year, Magic Leap is finally moving from consumer entertainment hype to making a firm commitment to enterprise customers. On Tuesday, the company announced a new name for its device -- the Magic Leap 1, instead of the Magic Leap One Creator Edition.

Magic Leap Takes on Musical Theater with Augmented Reality Experience Starring Vanessa Williams

Next Reality AR

Musical theater enthusiasts are about to enter a whole new world of melodic storytelling via augmented reality.

HoloLens & Augmented Reality Spiders Used in Univ. Study to Treat Arachnophobia

Next Reality AR

Halloween may be finished, but the augmented reality chills are not over yet for some people. Arachnophobes are bravely facing their fears by cozying up to augmented reality spiders for a university study.

Study 278

Facebook Adds Image Tracking Effects & Slider Controls to Spark AR for Instagram

Next Reality AR

After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.

Starbucks Uses Instagram AR to Promote Sustainability via Holiday Campaign

Next Reality AR

Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.

Magic Leap Lawsuit vs. Nreal Takes Major Step Forward After Legal Team Scours the Planet in Search of Elusive Founder

Next Reality AR

The legal drama surrounding Chinese startup Nreal and Magic Leap continues, and now we finally have an update. For months, Magic Leap's legal team attempted to contact Nreal and its founder, Chi Xu, with little success. But that all changed a few weeks ago.