Next Reality AR

Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App

Next Reality AR

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.

The Magic of Microsoft's HoloLens 2 Hand Interaction on Display in Mixed Reality Toolkit v2 Demo Video

Next Reality AR

Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better. Back in February, I had a chance to test the HoloLens 2 for a couple of extended periods, and I was very impressed.

USA Today Builds Latest Augmented Reality Story Around the World's Tallest Skyscrapers

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While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.

Microsoft Remote Assist Now Available for Android in Preview

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Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.

Nissan Augmented Reality Concept Assists Drivers in Detecting Unseen Obstacles

Next Reality AR

While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.

Snapchat Redesign Includes AR Bar, Adds Landmark AR Feature, Integrates Giphy & Photomath Camera Tools

Next Reality AR

The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.

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Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels

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In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.

New iPhone App Fills Your Living Room with a Virtual Orchestra

Next Reality AR

It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra. Available now on the App Store, the Spatial Orchestra app brings music to life comes with augmented reality and spatial audio.

USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience

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On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris.

Miller Lite & Trigger Global Turn St. Patrick's Day into an Augmented Reality Celebration

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Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.

Magic Leap Adds New Multi-User & Sharing Features, Improves Hand Tracking in Latest Lumin OS Update

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After showing off a prototype of the Grordbattle multiplayer first-person shooter at the Game Developer Conference, Magic Leap has added a new Shared World feature in version 0.95.0 of the Lumin OS update released this week.

Magic Leap Teams with HBO & AT&T to Deliver Game of Thrones Experience

Next Reality AR

In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.

8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform

Next Reality AR

When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers. Release 11 of 8th Wall Web brings Image Targets, the company's take on image recognition for AR activations.

8th Wall Spins Up New 'Spider-Man: Into the Spider-Verse' Augmented Reality Experience for Blu-Ray, DVD Release

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Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.

Marvel Continues Its Augmented Reality Rampage with Iron Man Robot for 'Avengers: Endgame'

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Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.

Niantic Offering In-Game Rewards to Pokémon GO & Ingress Players Who Pitch in on Earth Day Cleanup Events

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Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play.

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HBO Crowns Snapchat as King of Its 'Game of Thrones' Augmented Reality Promotion at SXSW

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The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.

US Military Shows Off Modified HoloLens 2 Augmented Reality System

Next Reality AR

New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.

Medivis App for Magic Leap One & HoloLens Lets You Study the Human Anatomy in Augmented Reality

Next Reality AR

Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.

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Exclusive: Inside Magic Leap's Secret Headquarters

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The long guarded veil of mystery surrounding Magic Leap for years was finally lifted last year when the company revealed its Magic Leap One device. But even now, as the company releases new apps and high profile partnerships, the company itself remains something of a cipher.

AT&T Begins Selling Magic Leap One Nationwide Online, Debuts Commercial Promoting DirectTV Now

Next Reality AR

The era of AT&T and Magic Leap has quietly entered a new phase that ramps up the mainstreaming of the cutting edge augmented reality device.

Magic Leap Adds More AT&T Retail Stores, Reveals Game of Thrones Fan Swag

Next Reality AR

The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.

Medical Software Maker Medivis Closes $2.3 Million in Funding to Bring HoloLens to Surgical Platform

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The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.

7-Eleven Delivers an Assist to BodyArmor Drink with Augmented Reality Promotion for NCAA Basketball Tournament

Next Reality AR

Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.

Hands-On with Google Maps Walking AR Navigation Experiment, a Peek into Our Smartglasses Future

Next Reality AR

While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.

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Spatiate Brings Multi-User Augmented Reality Painting to Magic Leap One

Next Reality AR

While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.

Puma's QR Code-Covered Sneakers Put Augmented Reality at Center of Design, with Mixed Results

Next Reality AR

We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience The shoemaker launched the LQD Cell (pronounced "liquid cell") Origin AR as a limited release on Thursday. The sneaker is the first of a series that will see several successors over the summer, packed with technology targeted at the wearer's comfort.

Snapchat Gives Movie Fans Augmented Reality Superpowers with Voice-Activated 'Shazam!' Lens

Next Reality AR

When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice. Luckily for Warner Bros.,

ODG Filing Points to Magic Leap Acquisition of Auctioned Patent Assets

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In case you thought the long and unfortunate story of ODG was over, hold on, there's one last chapter to tell. As we reported in January, ODG's remaining patent assets were put up for auction, but the buyer was never revealed.

US Navy Taps Microsoft's HoloLens for Augmented Reality War Games System

Next Reality AR

Simulated training can help soldiers and sailors learn how to use their weapons safely, but simulations can sometimes lack the stressful environment of a real firefight. That's why the US Navy has developed a more realistic augmented reality simulator that runs on the Microsoft HoloLens.

Marvel Expands Roster of Avengers Playmoji for Pixel Playground Ahead of 'Avengers: Endgame'

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The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.

Christian Dior Fashion Fans Can Now Try on Sunglasses & Headbands via Augmented Reality on Instagram

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Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram. Consumers who follow Christian Dior on Instagram can now unlock a virtual try-on experience for DiorSoLight sunglasses and headbands through the Stories feature.

Magic Leap Highlights Award-Winning Augmented Reality Apps Revealed at Reality Virtually Hackathon

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With Magic Leap One approaching six months since launch, Magic Leap is fully focused on building a content ecosystem and developer community. The company's latest endeavor in engaging developers was sponsorship of the Reality Virtually Hackathon, which took place Jan.

SK Telecom Rolls Out Magic Leap In-Stores in South Korea, Announces Harry Potter & League of Legends AR Partnerships

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The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network.

Microsoft HoloLens 2 Team Interview — Inside the Specs, Design, & Future of Enterprise Augmented Reality

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As I've mentioned in recent days, it was refreshing to discover that Microsoft's HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that).

Microsoft's HoloLens 2 Team Answers More Questions About Biometric Security, Audio, & Hand Tracking

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Now that the dust has finally settled on Microsoft's big HoloLens 2 announcement, the company is circling back to offer more granular detail on some aspects of the device we still don't know about.

Snapchat Summons Dragons from Westeros to New York for Game of Thrones AR Promo

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Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.

AT&T Begins Selling Magic Leap One Nationwide Online, Debuts Commercial Promoting DirecTV Now

Next Reality AR

The era of AT&T and Magic Leap has quietly entered a new phase that ramps up the mainstreaming of the cutting edge augmented reality device.

Hands-On: Hands-On with Google Maps Walking AR Navigation Experiment, a Peek into Our Smartglasses Future

Next Reality AR

While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.

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Snapchat Scores Viral Hit with Nike Augmented Reality Experience Starring Lebron James

Next Reality AR

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.

How to Watch the Microsoft Mobile World Congress Event Rumored to Reveal HoloLens 2

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We already know that Microsoft has something big planned for later this month, and now we have details on how to watch the company's big reveal.

'David Bowie Is' App Delivers a Mesmerizing AR Tour of the Artist's Career with Gary Oldman as Guide

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Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career Available for $7.99

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Snapchat Lays Up Lens Studio Experience for Nike's Jordan Brand at NBA All-Star Weekend

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