Reverse Engineering Snap’s AR Success
ARVR
MAY 25, 2023
Though AR hasn’t demonstrated the world-changing capabilities that were touted in its circa-2017 hype cycle, it’s finding success in specific areas. Those include enterprise productivity and brand marketing, both of which were examined in recent ARtillery Intelligence reports. Zeroing in on AR marketing, one company leading the way in providing — and generating meaningful revenue from — AR marketing is Snap.
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