Top eCommerce AR and VR trends to consider in 2024
The appetite for new and enhanced shopping experiences has increased over the years. Customer attitudes around eCommerce have shifted dramatically. Before going to the store, the new species of internet buyers prefer to interact with things virtually.
Virtual reality in eCommerce has become quite significant nowadays. Consumers are engaged in a digital environment using AR and VR technology, allowing them to swiftly find things and test before purchasing. Such cutting-edge technologies dramatically alter the user experience, converting a potential buyer into a paying customer.
AR preview placement
Customer satisfaction improves with augmented reality. In the foreseeable future, though, there is much more to look forward to. The system decreases returns by allowing customers to see a product in real-time, including its size and how it will appear in their homes.
Certain ecommerce stores are succeeding using augmented reality placement. Some have an augmented reality app that enables users to measure things and evaluate if they meet their needs and preferences.
Virtual showrooms
While talking about Virtual reality in eCommerce, we must mention virtual showrooms.
The dealership market is about to be shaken up by virtual showrooms and outlets. A virtual showroom transforms an empty room into a fully digital environment where customers can browse a wide range of products. Clients may view different products, attributes, and prices via VR glasses, exactly like they would in a physical store.
In the ecommerce area, some automotive companies have indeed reaped the benefits of VR’s features. It allows customers to browse several car models in a virtual environment, allowing them to find their dream vehicle quickly. Some businesses set a high threshold for VR images to enable potential customers to drive their dream cars on a 1:1 scale.
In-store navigation
Customers will effortlessly tour around a large shopping mall using this Virtual reality in eCommerce to discover the perfect goods. The most common type of AR in-store navigation is a mobile app. These apps may do much more than offering users AR navigation by utilising complex programming language features.
AR-based technology can provide a more efficient shopping route, show the exact position of the desired item, and even direct clients to discount and gift sections. Some well-known firms utilize in-store navigation software to assist clients in shopping more conveniently by overlaying guiding cues.
Try-on solutions
Virtual Try-On solutions are expected to be used by the great majority of ecommerce retailers by 2022. This can significantly assist shoppers in comprehending what they are purchasing, and virtual try-on is becoming increasingly common in apparel and shoe retailers.
Customers may try on their desired items or shoes without having to do so physically, thanks to AR-enabled mirrors. It’s worth noting that try-on apps are becoming increasingly popular; they’re now offered for furniture, makeup, accessories, and even eyeglasses.
Also read- Top Ecommerce App Ideas in 2024
Virtual Reality for homes and apartments
Virtual reality (VR) will play a critical role in democratizing the real estate market. It allows potential home or apartment purchasers to take a virtual tour of the property. It enables shops to make an identical replica of a home or apartment and invites clients to explore virtually using a virtual reality headset. The model is constructed from a house or apartment which is still under construction and can be rebuilt.
Interactive User Manuals
Interactive User Manuals will become a trend in the following years, even though it is a non-sales-related use of AR. This is relevant for online companies that offer equipment like coffee machines, which have a steep learning curve.
The concept is simple: buyers scan the merchandise with an augmented reality app. They are given access to a virtual tour of the product, including information on how to set it up, its capabilities, and more.
AR filters
Augmented Reality Filters help customers perceive their items and make more informed purchasing decisions. Customers can use these gadgets to try on eyeshadows, sunglasses, lipsticks, and other cosmetics.
Some well-known companies are already taking advantage of AR technology. Customers may try on different things with the help of a virtual assistant which employs facial recognition.
Virtual Reality for in-store experience
With COVID-19 still wreaking havoc and the future looking bleak, more e-commerce enterprises will turn to virtual reality to attract customers. Please remember that conventional retailers entice customers with enticing environments and exciting product displays.
Now is the time for online firms to invest in VR and create a connection between traditional stores and online buying. The social side of shopping is induced in real-time by this miraculous technology.
Customers can wander about the VR store, chat with friends, and even request a virtual number of employees for assistance if necessary with 3D products.
Note
AR and VR provide genuine, verifiable benefits for online brands and their future trends. Many retail businesses have already seen substantial changes due to these technologies. Seeking IT services for retail? Make sure to employ the most experienced professional to ensure the desired outcomes.
