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Tech Powering Apple’s Spatial Recording Worth $4.4 Billion, Reports Predict

XR Today - Mixed Reality tag

This week, a report from Prophecy Market Insights revealed core details behind the potential growth of the photogrammetry market – a core technology behind Apple’s spatial computing ambitions most recently shown during the iPhone 15’s showcase. Recently, Apple introduced XR features for its latest iPhone 15 model.

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Arcturus Announces Microsoft MRCS Partnership at SIGGRAPH 2023

XR Today - Mixed Reality tag

With the tools, creatives can receive comprehensive, end-to-end capturing solutions with one of the world’s most capable and advanced 3D capturing and reconstruction systems. Mistry added, “The MRCS technology gives us the opportunity to work with some of the best creators and studios in the world.

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Q&A: How Sketchfab Is Making 3D Models Accessible

UploadVR Between Realities podcast

The two big things that have changed is how we can create and consume 3D. Now with solutions like 3D capture, photogrammetry, and depth sensors, anyone can create a 3D file. Apple is going to release something around that — Windows just released a phone with native 3D capture.

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Become the Virus in Zero Days VR: A Revolutionary Immersive Documentary

VRScout

“Through the process of creating Zero Days , we refined our Unity plugin and created a lot of awesome effects—all that work that we did together will be rolled into the project and be released to the community of DepthKit users who are currently in beta.”.

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SIGGRAPH 2017 In Los Angeles Showcases The Latest In VR and AR

UploadVR Between Realities podcast

“In the first year it was about introducing the technology widely to people. For objects not at the eye’s current accommodation distance, the system computationally blurs the graphics using the most up-to-date blurring technology: ChromaBlur, which accounts for high-order and chromatic aberrations of human eyes. Holo-Doodle.

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Apple Brings Spatial Computing to iOS

XR Today - Mixed Reality tag

Moreover, Apple is also pushing its Vision Pro SDK to support its first-party and Unity-supported third-party immersive applications, again in a bid to create a sophisticated piece of hardware with a system-selling lineup of integrated applications and hardware.

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Data Dive: How Much Does AR Influence Shopping?

AR Insider

As we examined recently, the technology is still in early adopter phases but it’s quickly acclimating among mainstream audiences. And like past shopping technologies such as high-end photography, the tipping point will eventually come when it shifts from acclimation to expectation. We call this Camera Commerce.

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