News

Explore Street Fashion in VR with Refinery29

Fashion Week may be one of the most talked about events of the year, but any true fashionista knows that the best looks are served by models and trendsetters off duty. From New York to Paris to all of the incredible cities in between, the world’s best dressed men and women transform city streets into runways every day with their killer street style.

Need a little inspo for your own street style but don’t have the time or money to jetset across the globe? No worries. Refinery29’s original VR Series Fashionably Bound will take you on an immersive style stalking extravaganza in some of the world’s trendiest cities — all without ever leaving the comfort of your couch.

The fashion mini-series kicks off in global hotspots Berlin and New Orleans, with five episodes shot per city, you can experience the breathtaking street fashion that both cities have to offer.

The series is the first VR content launched on Refinery29’s new VR channel, developed in collaboration with immersive content distributor Inception. Viewers won’t have to wait long for new content either. Refinery29 and Inception, who have a combined audience of well over 500 million, are currently collaborating on VR projects, including more Fashionably Bound episodes.

For the Refinery29, a female centric media company whose mission is to “be a catalyst for women to feel, see, and claim their power,” branching into VR with the Inception platform was the perfect way to expand their audience and engage with women in new, innovative ways. “VR provides a new avenue for Refinery29 to reach their large vast network base of young women,” said Inception CEO Benny Arbel.

You can explore the VR series now through the Inception app, available for download on the Oculus Rift, HTC Vive, Microsoft, Gear VR, Google Daydream, Sony Playstation, iOS and Android.

About the Scout

Presley West

Emory University student, VRScout Writer, Storyteller, and Amateur Dog Walker.

Send this to a friend