ARVR

FEBRUARY 1, 2023

billion in 2026. million units in 2026. But if Apple does indeed keep its plans for AR glasses in the long term, it will likely be a lighter form of AR than what we see in devices like Microsoft HoloLens. For example, Microsoft is down and Magic Leap is up, which flips their previous positioning.

AR 130

AR Magic Leap Wearables Apple 130

XR Today - Mixed Reality tag

FEBRUARY 12, 2024

With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the two products.

Microsoft 84

Microsoft Magic Leap Hardware Software 84

XR Today - Mixed Reality tag

FEBRUARY 12, 2024

With the debut of Vision Pro and spatial computing hitting the mainstream, audiences could reasonably assume that firms with established XR projects and products, such as Microsoft or Snap, would re-establish their investments in XR. Profoundly suggesting that Microsoft is dropping support for the product.

Microsoft 82

Microsoft Magic Leap Hardware Software 82

Upload VR

MAY 22, 2023

Of the big tech giants only Microsoft bet on transparent optics, and HoloLens 2 is now almost three years old. Compared to HoloLens 2 its field of view is almost twice as tall, its brightness reaches four times higher, and the dynamic segmented dimming feature can render more solid looking virtual objects and enable it to be used outdoors.

Magic Leap 139

Magic Leap AR Augmented Reality Technology 139

ARVR

JUNE 9, 2021

Microsoft Microsoft is one of the few companies that has approached augmented reality wearables more successfully. We expect to see Microsoft still at work for a long time in this area and we think it can succeed where it has failed with mobile devices. The smart glass market was valued at USD 3.89

AR 130

AR Augmented Reality Wearables Apple 130

Upload VR

JANUARY 18, 2023

Meanwhile, Microsoft and Magic Leap have opted for a bulkier goggles form factor targeted at businesses and government entities, hoping to eventually miniaturize the tech for consumers. They’re unsuitable for the most appealing outdoor use cases AR glasses eventually promise.

Apple 145

Apple AR Magic Leap Eye Tracking 145

The Ghost Howls

JULY 18, 2022

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft.

Magic Leap 391

Magic Leap Apple Unity Machine Learning 391

The Ghost Howls

JUNE 13, 2022

Only the second edition in 2026 will be actually released to the market. After the report of last week by Insider, in which Alex Kipman was accused of improper behavior at work, especially towards women, Alex Kipman has resigned from Microsoft. He will stay two more months to guarantee the transition and then will definitely leave.

AR 301

AR Apple Microsoft Ukraine 301

XR Today - Augmented Reality tag

MAY 18, 2023

billion by 2026, benefiting from a CAGR of approximately 31.5% between 2023 and 2026. Fortune Business Insights suggests the market will be worth around $97.76 billion by 2028, representing a growth rate of 46.8% between 2021 and 2028. Elsewhere, Markets and Markets tells us the AR space will be worth around $88.4

Augmented Reality 97

Augmented Reality Healthcare Head Mounted Display North America 97

XR Today - VR Headsets tag

MARCH 4, 2024

Moreover, on the software side, Taqtile, a renowned company in AR instructional solutions, is currently demonstrating its increased support for Microsoft services to enhance the usability of its immersive solution in challenging industrial environments.

Head Mounted Display 98

Head Mounted Display Samsung Immersion Eye Tracking 98

ARVR

APRIL 27, 2022

Customer Behavior in the Metaverse According to Gartner 25% of people will spend at least one hour a day in the Metaverse for work, shopping, education, social media and entertainment by 2026. I hear you sayin’ not so far, HOLD ON!

Retail 231

Retail Study Virtual World Survey 231

The Ghost Howls

FEBRUARY 14, 2022

New info on Microsoft abandoning the Hololens 3. Last week we all heard the news about Microsoft abandoning the HoloLens 3, and the denial of it by Alex Kipman and Microsoft itself. More info (Leaks on RealityOS?—?Upload Upload VR) More info (Leaks on RealityOS?—?9to5Mac). Now, Business Insider has published new info about it.

Virtual Reality 288

Virtual Reality Haptic Microsoft Apple 288

AR Insider

JANUARY 8, 2020

According to analysts at UBS , if the rate of online shopping continues its trajectory nearly 75,000 retail locations will need to close by the year 2026. Microsoft used projection mapping to bring its NYC flagship windows to life, causing crowds to stop and watch. At the same time, consumers are spending more money on experiences.

AR 235

AR Augmented Reality Retail Los Angeles 235

XR Today - Mixed Reality tag

FEBRUARY 7, 2023

Meta’s closures mirror Microsoft’s similar action last month, which saw the firm announce the shutting down of its Metaverse platform Altspace VR. Many of the platform’s team members are moving onto the development team behind Microsoft Mesh – an immersive collaboration platform.

AR 78

AR Microsoft Software Wearables 78

XR Today - Augmented Reality tag

OCTOBER 26, 2022

billion by 2026, and many leading companies like Apple, Microsoft, and Sony are already getting involved. This is why “spatial audio” is now gaining so much attention. According to some studies, the market for spatial audio will reach around $12.97

Training 121

Training Immersion Study Technology 121

XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Fresh Developments from Meta Meta is trying to finish the Nazare device in time for a release in 2026. Moreover, last year, Nreal partnered with University researchers and Microsoft to leverage its smart glasses technology as a medical device. They don’t need a successor yet, but they want to know it will be there at the right time.

Magic Leap 102

Magic Leap Immersion AR Hardware 102

AR Insider

JULY 15, 2021

2026+: AR Glasses. 2026+: Growth. I worked at Microsoft from 2008-2012. Avi Bar-Zeev is a design and technology leader with a spatial rap sheet that includes Microsoft, Apple, Google Earth, Second Life, and Disney. That synergy is benefitting someone, probably not us, because we’re not the ones directly paying for it.

Machine Learning 245

Machine Learning Eye Tracking Data AR 245

The Ghost Howls

NOVEMBER 21, 2023

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

Unity 338

Unity Microsoft Machine Learning Apple 338

XR Today - Augmented Reality tag

NOVEMBER 16, 2022

In February 2022, Gartner even predicted 25 percent of people will spend at least one hour per day in the metaverse by 2026. Backed by technology giants like Google, Microsoft, and Meta, this environment has the potential to change many aspects of people’s everyday lives.

Groups 68

Groups Norway Virtual World Training 68

XR Today - Mixed Reality tag

MARCH 23, 2023

Apple has delayed its strategy for AR and MR glasses, to somewhere around 2026. Microsoft has also introduced various managed databases to assist with tracking data across the logistics landscape in real time. As companies continue to cut down on their employees, the opportunity for innovation is deteriorating as a result.

Strategy 58

Strategy Study Google Industry 58

ARVR

AUGUST 25, 2022

Research firm Gartner has predicted that 25% of people will spend at least one hour a day in the Metaverse by 2026. Tech companies focused on metaverse development, such as Meta (aka Facebook) and Microsoft, are using this convenience as a springboard to the next version of “virtual meetings.”

Real Estate 147

Real Estate Augmented Reality Examples Entertainment 147

XR Today - Mixed Reality tag

SEPTEMBER 1, 2023

Not only is Meta’s Connect event coming up quickly, but Apple and Microsoft are also working towards establishing XR productivity tools. September is here, and new devices are around the corner. It aims to boost its situational awareness and decide on strategic measures using data-driven consultations.

Google 56

Google Apple Latvia Retail 56

XR Today - VR Headsets tag

OCTOBER 31, 2023

Sahni also highlighted how new workplace applications are coming to Quest 3, including Microsoft Mesh, Windows 365, and Adobe High Five. However, the enterprise XR growth journey doesn’t end with finding the proper application. Moreover, XR training can also have a tremendously positive sustainability impact.

Training 99

Training Industry Strategy AR 99

XR Today - Mixed Reality tag

MARCH 27, 2023

As companies like Microsoft, Meta, Google, and many others continue to share their “visions” of the metaverse, we’re beginning to get a clearer picture of what this digital environment might look like. According to Gartner, by 2026, 25% of people will spend at least an hour a day exploring the metaverse.

Simulation 109

Simulation Examples Immersion Microsoft 109

ARVR

JANUARY 21, 2022

For example, Microsoft Hololens 2 can provide information to the surgeon while allowing them to use both of their hands during the procedure. million by 2026. Australian aircraft technicians are now using Microsoft HoloLens with Boeing-developed software to maintain aircrafts. Check the video below to see the HoloLens in action!

Augmented Reality 245

Augmented Reality Trends Immersion AR 245

The Ghost Howls

OCTOBER 30, 2022

That’s why its greatest bet is AR glasses that are coming from 2024 or 2026. Well, people don’t know that, according to some sources, the money that Microsoft had to spend to reach the technology to build the HoloLens over the years was something like $5-7B. The best selfie ever (Image by Mark Zuckerberg).

Magic Leap 545

Magic Leap Apple Technology Microsoft 545

XR Today - Augmented Reality tag

AUGUST 2, 2023

billion USD by 2026 and $99.76 This is due to several “false starts” with Google Glass , Microsoft HoloLens2, and Magic Leap, although the companies remain potential customers. Augmented Reality (AR) technology is set to become one of the fastest-growing and most promising technologies among extended reality.

AR 66

AR Apple Eye Tracking 66

The Ghost Howls

MAY 9, 2022

The Information goes on to say that Meta also plans to ship its first generation of true AR glasses, Nazare, in 2024, followed by the more advanced second and third-generation models in 2026 and 2028 respectively. I have to say two things about this report. The first one is that something sounds a bit odd to me. Outstanding move!

Machine Learning 395

Machine Learning Virtual Reality AR Ukraine 395