The Ghost Howls

JULY 10, 2023

The reason is the one I’ve already reported in this newsletter a few weeks ago: after the announcement of the Apple Vision Pro, Samsung has been caught a bit off guard by the announced features and it is now trying to power up its headset so that it will be able to properly compete with Apple’s device.

Samsung 205

Samsung Apple Las Vegas China 205

The Ghost Howls

JUNE 13, 2022

Image by Apple). Apple has not announced any glasses at WWDC. Every year, we have the same ritual: we wait for an event by Apple, hoping to hear some news about an upcoming XR device, then nothing happens in this sense, we are disappointed and so we hope for a new reveal next year. Top news of the week. Other relevant news.

AR 301

AR Apple Microsoft Ukraine 301

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” ” and made the brains of the whole crowd explode.

Apple 386

Apple Samsung Eye Tracking Google 386

ARVR

JUNE 9, 2021

Enterprise AR: 7 real-world use cases for 2021 Apple For years we have been hearing rumors about a possible launch of AR Smart glass by Apple, but for the moment the Cupertino company has not yet released any device totally dedicated to Augmented Reality. The smart glass market was valued at USD 3.89

AR 130

AR Augmented Reality Wearables Apple 130

The Ghost Howls

FEBRUARY 14, 2022

PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. A leaked image from the Oculus team shows that the company is working to implement body tracking inside the Oculus Unity SDK. References to Apple RealityOS have been leaked. Other relevant news.

Virtual Reality 288

Virtual Reality Haptic Microsoft Apple 288

XR Today - Augmented Reality tag

FEBRUARY 20, 2023

Fresh Developments from Meta Meta is trying to finish the Nazare device in time for a release in 2026. In the background, major immersive tech vendors like Meta, Apple, and Microsoft are exploring what innovations are required to drive the space. Firms are exploring emerging smart glass designs to increase adoption rates further.

Magic Leap 102

Magic Leap Immersion AR Hardware 102

The Ghost Howls

OCTOBER 7, 2022

It is that time of the year when I make predictions about the upcoming Oculus/Facebook/Meta Connect, the main event of the year for Oculus/Facebook/Meta since a lot of time. But not any kind of announcements, because we already know that the budget cuts pushed the launch of AR glasses to something like 2026. Zuck, surprise us!

Software 451

Software AR Oculus Apple 451