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Pico Reportedly Cancels Quest Competitor to Instead Take on Apple Vision Pro

Road to VR

According to a report from The Information , ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset.

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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

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XR Insiders Reflect on Apple Vision Pro Development and Industry Impact

Road to VR

The launch of Apple Vision Pro is in some ways the most significant event for the XR industry since the acquisition of Oculus by Meta back in 2014. With Apple bringing new ideas to the table, the headset has prompted reflections on the XR industry up to this point and where things are headed.

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Samsung Galaxy A53 5G vs. Apple iPhone SE (2022)

Digital Trends

Samsung or Apple? Galaxy A53 or iPhone SE (2022)? These are tough decisions to make, but we've compared the Galaxy A53 and iPhone SE (2022) to help you decide.

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The XR Week Peek (2023.08.15): Samsung XR prototype leaked, Meta 2024 glasses are only for internal use, and more!

The Ghost Howls

Top news of the week (Image by VRTUOLUO) A leak shows a prototype of the Samsung XR headset We finally have a leak of the Samsung headset that makes us see something about it. The report talks about Samsung wanting to target the $1000–2000 range, which in my opinion risks being neither expensive nor affordable.

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The XR Week Peek (2023.06.20): Samsung to change its XR plans, Upload made a cool showcase, and more!

The Ghost Howls

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening.

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Samsung and partners tease new XR headset

Hypergrid Business

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. I myself switched from Apple to Samsung in 2015 specifically for Samsung’s Gear VR headset. I’m considering switching back to Samsung if they release a new XR headset. I’m

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