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All AR news and announcements from Apple Event 2021

The Ghost Howls

Apple Event has just finished, and in it, Apple has announced the new iPad mini, the iPhone 13 series, and the new Apple Watch Series 7. AppleEvent pic.twitter.com/fSLJVN8OSM — TonyVT SkarredGhost (@SkarredGhost) September 14, 2021. My commentary about AR at this Apple Event. Tim Cook’s entrance.

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Apple Delivers Competitor to Google Lens & Google Maps AR Features in iOS 15

Next Reality AR

Mobile augmented reality for iOS via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15. Don't Miss: Apple's AR Spaces in Updated Clips App Uses iPhone & iPad LiDAR to Give You New AR Video Powers Live Text will enable iPhone users to point their capture.

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2021 Predictions: AR Glasses Evolutionary, Not Revolutionary

AR Insider

This was the topic of the latest ARtillery report, Spatial Computing: 2020 Lessons; 2021 Outlook. Drilling down into one of the report’s predictions, AR glasses will make progress in 2021… but they won’t reach revolutionary status nor inflect (that could start to happen the following year). Apple of My Eye.

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10 Years Ago Zuckerberg Bought Oculus to Outmaneuver Apple, Will He Succeed?

Road to VR

XR was the future of computing, he wagered, and in buying a little known startup called Oculus, Meta would beat Apple to the punch. Ten years ago, long before Facebook became Meta, Zuckerberg reached the conclusion that XR was the future of computing and it was critically important for his company to beat Apple to the punch.

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HoloLens Optics Chief Joins Google Amid Reported Push for Upcoming Google AR Headset

Road to VR

Bernard Kress, principal optical architect on Microsoft’s HoloLens team, has left the company to take on the role of Director of XR Engineering at the recently formed Google Labs. Now Kress is back at Mountain View working on Google’s next AR headset.

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Explore Tokyo Using AR Technology Powered By Apple Maps

VRScout

It was back in 2021 that Apple first introduced AR (augmented reality) navigation to its Apple Maps app, allowing iOS users to navigate their real-world environment using virtual overlays. For more information on Apple Maps’ AR navigation visit here. Image Credit: Alta Distance.

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Keynote Triple Shot: Google, Apple & Facebook

AR Insider

The most notable updates came from Google, Apple and Facebook, in order of recency. This includes Google’s updates to its visual search efforts; Apple’s Lidar-powered iPhone 12 Pro; and Facebook’s developments in Live Maps, experimental AR glasses … and of course Quest 2.

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