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Amazon Prime Big Deal Days is live: 100+ of the best deals you can shop now

Ready, set, shop.
By Mashable Shopping Team  on 
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UPDATE: Oct. 10, 2023, 6:45 a.m. EDT This story has been updated with new markdowns from the first few hours of Amazon Prime Big Deal Days.

Best Prime Day deals:
Best invite-only deal
Hisense 50-inch U6HF QLED Fire TV
$199.99 by invitation (save $300)
Hisense 50-inch U6HF QLED Fire TV
Best Kindle deal
Kindle Scribe with Premium Pen (16 GB)
$289.99 (save $80)
Kindle Scribe with writing and drawing on screen and pen laying in front of it
Best TV deal
Amazon 43-inch 4-Series 4K Fire TV
$249.99 (save $120)
Amazon 43-inch 4-Series 4K Fire TV
Best Apple deal
2022 iPad Air (WiFi, 64GB)
$499.99 (save $99.01)
blue ipad air
Best robot vacuum deal
iRobot Roomba i4 EVO
$199.99 (save $200)
iRobot Roomba i4 EVO

Just like crunchy leaves, pumpkin-spiced everything, and 12-foot skeletons, a second Amazon Prime sale is now a sure sign that fall has arrived.

Here's what you need to know about the latest iteration, which has a brand-new name for 2023: Amazon Prime Big Deal Days.

When is Prime Big Deal Days?

Prime Big Deal Days runs from Tuesday, Oct. 10 at 3 a.m. ET through Wednesday, Oct. 11. That's three months after Amazon's flagship Prime Day sale in July and about six and a half weeks out from Black Friday.

This marks the third time Amazon has held a Prime-exclusive sale in the fall, and the second time it's hosted two Prime events in the same year: It moved Prime Day 2020 to October because of the COVID-19 pandemic and followed up Prime Day 2022 with the Prime Early Access Sale this same time last year. That name didn't stick, evidently.

What's new about Prime Big Deal Days this year?

New moniker aside, Amazon isn't reinventing the wheel for Prime Big Deal Days. Anyone who's shopped a Prime event before already knows the drill: It's two days of sitewide doorbusters, with Amazon's own devices and services getting the steepest price drops.

SEE ALSO: Fuel your Prime Day shopping with this Grubhub coupon code, live for just Oct. 10 and 11

It is worth mentioning that Amazon has revived its invite-only deals program for products it expects to sell out on Prime Big Deal Days, a carry-over from Prime Day 2023. Prime members can visit these products' listings to request an invitation, and if chosen, you'll receive an email with a unique link to buy the item at some point during the sale. (Amazon doesn't specify how it picks these lucky eligible shoppers; all we know is that they're exclusive to Prime members.) Check out Mashable's invite-only deals guide if you're interested in participating.

The best deals to shop this Prime Day

Now that we've covered the basics, let's get to what you came here for: the doorbusters. Below, we're keeping a running list of the very best deals available during Amazon's Prime Big Deal Days sale.

Note: All newly added deals are marked with a ✨, while deals with a 🔥 have dropped to an all-time low price. Amazon's exclusive invite-only deals are marked with a 📨. Deals with a strikeout were either sold out or expired at the time of writing.

Invite-only deals

Reminder: Anyone with a Prime membership can request invite-only deals, but only a select few will be given access to shop them on Oct. 10 and 11.

Hisense 50-inch U6HF QLED Fire TV
Credit: Hisense
Our pick: Hisense 50-inch U6HF QLED Fire TV

Why we like it

It's a $200 50-inch QLED TV. Need we say more? If we have to, we'd also mention that at $200, it's 60% off from its original list price, and that it provides exceptional color accuracy, brightness, and contrast for the price point. If only this deal could be for more than the chosen few who get an invite — but even if it's not, it's still worth throwing your hat in the ring.

More invite-only deals

Amazon device deals

Kindle Scribe with writing and drawing on screen and pen laying in front of it
Credit: Amazon
Our pick: Kindle Scribe (16GB)

Why we like it

One of our complaints about the Kindle that doubles as a digital notebook is that it's too expensive for what it is — so perhaps an $80 discount (that brings it to its lowest price ever) can remedy that gripe. The Scribe is a solid e-reader with a huge 300 ppi display and super long battery life. As an annotation device, the note-taking abilities are ideal for readers who like to physically jot down their thoughts on the page, and anyone whose job involves proofreading PDFs. This version comes with the Premium Pen, which has a virtual eraser and a customizable shortcut button.

Read our full review of the Kindle Scribe.

More Amazon device deals

Echo Buds

Echo Show

Echo speakers

eero routers

Fire tablets

Fire TV

Kindle

More Amazon devices

TV deals

Amazon 43-inch 4-Series 4K Fire TV
Credit: Amazon
Our pick: Amazon 43-inch 4-Series 4K Fire TV

Why we like it

If you're not able to get your hands on the invite-only 50-inch Omni TV, this 43-inch TV isn't a bad option for someone on a budget. This $110 markdown only makes the 4-Series TV even more affordable, but despite saving some dough, you'll still get 4K resolution and support for Dolby Digital Plus.

More TV deals

Apple deals

blue ipad air
Credit: Apple
Our pick: 2022 iPad Air (WiFi, 64GB)

Why we like it

This $99 price cut isn't exactly a rare deal to see for the 2022 iPad Air, but it's not unwelcome either. We're big fans of how this Air comes with an M1 chip, giving it a boost of power from the standard iPads, without the boost in price that would put it in the iPad Pro range.

Read our full review of the iPad Air.

More Apple deals

MacBooks

iPads

Apple Watch

Related Stories

AirPods

Headphone and speaker deals

black bose 700 headphones
Credit: Bose
Our pick: Bose Noise Canceling Headphones 700

Why we like it

Our biggest qualm about the Bose 700 headphones is their price, so we're always stoked to see them get knocked down during a sale. (And now they're just $10 away from last December's record-low price on Amazon.) True to form for the brand, these headphones offer excellent active noise cancellation, but unlike their other headphones, they offer 10 different levels of it, so you can customize your ANC to what feels exactly right for you. Whether you're looking for headphones to take with you on a plane or simply need a solid pair, the Bose 700s will do the trick.

Read our full review of the Bose 700 headphones.

More headphone and speaker deals

Vacuum deals

iRobot Roomba j6+
Credit: iRobot
Our pick: iRobot Roomba j6+ 🔥

Why we like it

What's better than a robot vacuum that does the cleaning for you? A robot vacuum that won't eat your phone charger while doing so, and then empties itself. And even better than that is the Prime exclusive 50% off that brings this robovac down to its lowest price ever. Its obstacle-mapping cameras aren't quite as good as the Roomba j7+, but if you can make do with picking up stray socks and towels, you can get the exact same suction power and self-empty dock capacity for a much cheaper price.

More vacuum deals

Stick vacuums

Robot vacuums

Robot vacuum and mop hybrids

Home security camera deals

blink mini and video doorbell
Credit: Blink
Our pick: Blink video doorbell and mini camera with Sync Module 2

Why we like it

There are plenty of great Blink deals to choose from, but this video doorbell and mini camera bundle gets you two devices in one, for half the cost. It also comes with the Sync Module 2, which along with a USB drive, allows for local storage of your footage.

More home security deals

Smartwatch deals

black samsung galaxy watch 6
Credit: Samsung
Our pick: Samsung Galaxy Watch 6 (43mm)

Why we like it

The latest smartwatch from Samsung launched only this past August, but in classic Prime Day fashion it's getting a markdown. If you're not into the Pixel Watch 2 Google just announced, Mashable's Alex Perry wrote in his review of the Galaxy Watch that although Google's newest watch could prove to be good competition, "fitness and health devotees will get more out of a Galaxy Watch 6 than a [first generation] Pixel Watch."

Read our full review of the Samsung Galaxy Watch 6.

More smartwatch deals

Home and kitchen deals

Breville pizza oven with pizza inside
Credit: Breville
Our pick: Breville Smart Oven Pizzaiolo Pizza Oven 🔥

Why we like it

The best pizza oven for apartment dwellers is back to its lowest price ever at Amazon — a price it has only dropped to a few other times in the past year. The Pizzaiolo gets hot enough (up to 750 degrees Fahrenheit) to achieve that wood-fired Neapolitan style that your average oven can't, whipping up authentic-tasting brick oven pizzas in just two or three minutes. Choose from settings like New York, thin and crispy, pan, and more, with the included pizza stone insert curating the perfect bottom crust for each.

Read our full review of the Breville Pizzaiolo.

More home and kitchen deals

Topics Amazon Prime Day

Frequently Asked Questions

Prime Big Deal Days is a 48-hour sale for paid and trial members of Amazon's Prime subscription service. Per a press release, it serves as the retail giant's formal kickoff event for the 2023 holiday shopping season.

You can participate in Prime Big Deal Days without committing to a paid Prime membership by scheduling a 30-day free trial around the event. Just remember to cancel it as soon as the sale is over to avoid getting charged.

Prime's current annual rate is the result of a 17% price bump last spring (from $119 to $139), which wasn't totally unexpected: Amazon has increased its membership fees by $20 every four years since 2014. But that's still a significant cost to eat in these weird economic times — especially when Walmart and Best Buy's rivaling subscription services cost $98 and $49.99 per year, respectively.

It may help to know that Prime easily pays for itself if you use it to its full extent. Free two-day (or faster) shipping on millions of items is just the tip of the iceberg: Subscribers get complete on-demand access to Prime Video, which has the biggest movie and TV library of all the major U.S. streaming services. (A $139 annual Prime membership is about $45 cheaper than a year's worth of a Standard Netflix plan.) You also have free rein of the Prime Music, Prime Gaming, and Prime Reading libraries, in case you somehow run out of things to watch.

Amazon sweetens things even further with unlimited photo storage via Amazon Photos, plus a free year's worth of Grubhub+ that's valued at about $120 itself.

If you haven't been a Prime member within the past 12 months, you can sign up for a free 30-day trial by following these steps:

  1. Visit amazon.com/prime.

  2. Click on the orange button that says "Start your free 30-day trial."

  3. Sign in or create an Amazon account.

  4. Add a payment method and a billing address. (Don't worry — you won't be charged upfront.)

  5. Click the yellow button that says "Activate your free trial."

After your trial period ends, you'll automatically be upgraded to a paid membership plan for $14.99 per month or $139 per year. (The latter saves you just over $40 annually, FYI.)

Getting your degree? Anyone with a .edu email address can take advantage of a free six-month trial that converts to a $7.49-a-month paid tier under the Prime Student program. (You can ride out that rate for four years or until graduation, whichever comes first.) As a member, you're entitled to several bonus offers on top of the standard Prime perks:

  • A month's worth of free 24/7 homework help from Course Hero

  • A free three-month trial of Calm Premium, which renews at a discounted rate of $8.99/year (normally $69.99/year)

  • Up to 10% off flights and hotels via StudentUniverse

EBT and Medicaid cardholders also qualify for a discounted monthly rate of $6.99 — you just have to verify your eligibility every 12 months.

Aside from aggressively lurking on Amazon's dedicated Prime Big Deal Days page (and reading our coverage of the sale), there are several ways to ensure you don't miss out on a great deal:

  • Sign up for Amazon's invite-only deals.

  • Organize your Amazon Wish List. Amazon's virtual shopping list feature puts all of your must-haves in one convenient spot so you can see which ones are on sale at a glance (instead of flipping between links and tabs). Check out Mashable's guide to "wishlisting" for more intel.

  • Download the Amazon Shopping mobile app. The app features a Prime Big Deal Days event page where you can set deal alerts for your recent Amazon searches and views; you'll get pinged with a push notification as soon as an offer goes live.

  • Take advantage of Alexa's advanced deal alerts feature. Amazon's virtual assistant can notify you of a sale on an item in your Wish List, Shopping Cart, or "Saved for Later" queue up to 24 hours before it goes live. Enable the feature on a newer-gen Echo smart speaker, and you'll see its light ring turn yellow (or you'll get a pop-up alert) whenever an item you've saved has a discount in the pipeline. You can then ask for more information about the deal, set a reminder for when it's available, and even give Alexa permission to order it for you using your default payment info when the time comes.

After covering Prime events for years, here's what we'd recommend skipping during Prime Big Deal Days:

  1. Anything from Ring. The home security company's popular video doorbells always get really cheap during Prime events since Ring is an Amazon brand, but they're ultimately a privacy nightmare.

  2. Almost anything sold and shipped by a third-party seller. Third-party merchants on Amazon aren't scammers across the board, but buying something from a seller you don't recognize can be risky. (Fake reviews and counterfeit listings are way more common — and convincing — than you'd think.) Stick with products that have "Ships from Amazon.com" and "Sold by Amazon.com" under their "Buy Now" buttons just to be safe.

  3. Any deal that seems too good to be true. Amazon has a bad habit of inflating MSRPs to make discounts appear better than they really are. You can verify whether a deal is legit or not by comparing prices across other major retailers and running the product through camelcamelcamel, a free Amazon price-tracking site.

  4. Anything you get the urge to impulse-buy. Are you buying a new TV because you actually need a new TV, or just because it's $100 off right now?

Several major retailers have thrown their hats into the anti-Prime Big Deal Days ring.

Best Buy is running a holiday savings event peppered with "Black Friday deals" throughout the month of October, the company said in a press release. Conveniently, that includes a 48-Hour Flash Sale on Oct. 10 and 11 featuring hundreds of deals on tech and extra discounts for paid members of its My Best Buy program.

Walmart's Prime Day counter-programming is a new Walmart Deals Holiday Kickoff savings event, which kicked off at noon ET on Oct. 9 and runs through Oct 12 at 7 p.m. ET. Notably, its deals are not exclusive to members of its Walmart+ program.

For its part, Target previously hosted one of its semi-annual Circle Week sales from Sunday, Oct. 1 to Saturday, Oct. 7. It was open to members of its totally free Target Circle loyalty program and covered "thousands of products" online, in stores, and on the Target app.

Leah Stodart
Leah Stodart
Senior Shopping Reporter

Leah Stodart is a Philadelphia-based Senior Shopping Reporter at Mashable where she covers essential home tech like vacuums and TVs as well as sustainable swaps and travel. Her ever-growing experience in these categories comes in clutch when making recommendations on how to spend your money during shopping holidays like Black Friday, which Leah has been covering for Mashable since 2017.

Leah graduated from Penn State University in 2016 with dual degrees in Sociology and Media Studies. When she's not writing about shopping (or shopping online for herself), she's almost definitely watching a horror movie, "RuPaul's Drag Race," or "The Office." You can follow her on X at @notleah or email her at [email protected].

Mashable Image
Haley Henschel
Senior Shopping Reporter

Haley Henschel is a Chicago-based Senior Shopping Reporter at Mashable who reviews and finds deals on popular tech, from laptops to gaming consoles and VPNs. She has years of experience covering shopping holidays and can tell you what’s actually worth buying on Black Friday and Amazon Prime Day. Her work has also explored the driving forces behind digital trends within the shopping sphere, from dupes to 12-foot skeletons.

Haley received a B.A. in Journalism from the University of Wisconsin-Madison and honed her sifting and winnowing skills at The Daily Cardinal. She previously covered politics for The Milwaukee Journal Sentinel, investigated exotic pet ownership for Wisconsin Watch, and blogged for some of your favorite reality stars.

In her free time, Haley enjoys playing video games, drawing, taking walks on Lake Michigan, and spending time with her parrot (Melon) and dog (Pierogi). She really, really wants to get back into horseback riding. You can follow her on X at @haleyhenschel or reach her via email at [email protected].

Mashable Image
Bethany Allard
Shopping Reporter

Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls through a lot of dating apps, and rotates through a lot of different headphones. In addition to testing out and rounding up the best products, she also covers deals for Mashable, paying an especially obsessive amount of attention to Apple deals and prices. That knowledge comes in handy when she's covering shopping holidays like Prime Day and Black Friday, which she's now done for three years at Mashable.

She graduated from New York University with a B.A. in Journalism and English Literature. You can follow her on X @betallard and reach her by email at [email protected]. In her free time, you'll find her playing her Switch, hanging with her cat Mila, or cooking something new in her kitchen.

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