TechCrunch VR

SEPTEMBER 7, 2021

We have been raised to believe in recycling, but it has mostly been a sham — only 9% of all plastic waste produced in 2018 was recycled. It may not be as glamorous as D2C, but beauty tech is big money. The beauty industry produces over 120 billion units of packaging every year, little of which is recycled.

Strategy 122

Strategy Retail Survey AR 122

VRScout

FEBRUARY 7, 2021

Originally released back in March of 2018 on the Oculus Go, Rift, and Samsung Gear VR, Catan VR on the Oculus Quest offers the same addictive board game experience you know and love, immersing you in a captivating virtual rendition of Klaus Teuber’s award-winning multiplayer strategy game.

Oculus 537

Oculus Gaming Samsung Strategy 537

ARPost

MAY 6, 2022

“With ‘Smashbox Illuminate’, we became one of the first beauty brands to launch an organic AR effect on TikTok, and based on its initial success we plan to continue expanding our AR strategy on TikTok,” said Smashbox’s Global Content Strategy and Production Manager, Maddy Wilson, in a press release shared with ARPost.

AR 369

AR Augmented Reality Strategy Video 369

Road to VR

JULY 7, 2023

In 2018, Meta (then Facebook) penned a deal with Xiaomi to release a Chinese variant of Oculus Go , sold by Xiaomi as the ‘Mi VR Standalone’. A Meta spokesman declined to comment on WSJ’s report. Tencent didn’t respond to a request for comment. This isn’t the first time Meta VR hardware has made a splash on the Chinese mainland.

China 313

China Hardware Strategy Entertainment 313

The Ghost Howls

MARCH 26, 2018

As with every big event, I’m writing a post to try to summarize the most important news that have come out from the GDC 2018 … so that if you have lost something, you just need to read this post to get in par with the rest of the world. — Benjamin Lang (@benz145) March 23, 2018. So, are you ready? Let’s start!

AR 161

AR Magic Leap Oculus Virtual Reality 161

Road to VR

AUGUST 23, 2023

Publisher Vertigo Games and Mixed Realms, developer behind Sairento VR (2018), revealed a new trailer for their upcoming combat VR game Hellsweeper VR that shows off more of the game’s co-op action, which thankfully is confirmed to include cross-play on Quest, SteamVR, and PSVR 2.

Strategy 179

Strategy Gaming 179

VRScout

DECEMBER 24, 2020

Their most-known VR horror game Taboo (2018) was developed in partnership with StarVR and distributed at SEGA in Japan and other VR centers across Asia. Quantaar is the new title which they have been developing since late 2018. This includes random items appearing on the arena and tactical strategies.

Taiwan 470

Taiwan Government Asia Japan 470

VRScout

DECEMBER 24, 2020

Their most-known VR horror game Taboo (2018) was developed in partnership with StarVR and distributed at SEGA in Japan and other VR centers across Asia. Quantaar is the new title which they have been developing since late 2018. . This includes random items appearing on the arena and tactical strategies.

Taiwan 464

Taiwan Government Asia Japan 464

Road to VR

MARCH 1, 2024

Though not quite the bar-setting success of Beat Saber (2018) , Cloudhead’s Pistol Whip has endured as one of VR’s best rated and most popular games. “Part of our growth strategy [after Pistol Whip ] was to split our team into two distinct lanes.

Gaming 279

Gaming Strategy Controllers Industry 279

EON Reality

MAY 9, 2019

Deloitte Insights , Report 2018 Manchester Team. Augmented and Virtual Reality production at the Manchester office is strongly influenced by the same five foundations that underpin the UK Government’s Industrial Strategy. The post Manchester Team Aligns AVR Technology Focus With UK Industrial Strategy appeared first on EON Reality.

Strategy 60

Strategy Industry Technology Government 60

UploadVR Between Realities podcast

MAY 8, 2017

million in 2017 Samsung could close in on 10 million mobile VR headsets moving into 2018. “In 2016, Samsung used its Gear VR headset as a powerful marketing tool to promote sales of its Galaxy S7 smartphone and implemented appropriate pre-order bundling strategies across many sales territories,” analysis from IHS Markit states.

Samsung 138

Samsung Google Australia Strategy 138

Tech Trends VR

JUNE 15, 2018

We’re halfway through 2018 – how the heck did THAT happen? For companies looking to get into Immersive technologies such as VR/AR/MR/XR our Virtual Reality Consultancy services offer guidance and support on how best to incorporate these into your brand strategy. This is a market set to hit $1.8

Virtual Reality 287

Virtual Reality Trends Augmented Reality Strategy 287

VRScout

NOVEMBER 24, 2019

First released in 1995 to a small, but passionate group of fans, award-winning strategy game Settlers of Catan would eventually go on to become one of the most influential board games ever released. Pokemon Go meets Settlers of Catan in Catan – World Explorers. Martin’s A Game of Thrones. Image Credit: Catan GmbH.

AR 479

AR Gaming Augmented Reality Strategy 479

Upload VR

APRIL 22, 2024

Meta's new strategy and securing multiple major companies already could be a major blow to Google's ambitions in the space, especially given Lenovo was Google's original partner for its previous VR platform Daydream back in 2018.

Software 145

Software Google Hardware Exercises 145

The Ghost Howls

OCTOBER 15, 2018

” It has taken place in LA in October, 9-10th 2018 and has been attended by various believers, innovators, developers and journalists. — The Digital Acid (@thedigitalacid) October 11, 2018. — Magic Leap Developers (@magicleapdevs) October 10, 2018. — Andre Elijah (@AndreElijah) October 13, 2018.

Magic Leap 169

Magic Leap Augmented Reality AR Florida 169

Road to VR

DECEMBER 20, 2022

.” In addition to running three of its own first-party studios, over the years nDreams has published a number of third-party VR titles, including Little Cities (2022) from Purple Yonder, as well as the Brighton-based Near Light’s VR titles Shooty Fruity (2018) and Perfect (2016).

Strategy 191

Strategy Industry AR Gaming 191

VRScout

OCTOBER 25, 2020

Their product line began with a backpack but took off with the carry-on closet; a suitcase with a built-in shelving unit that in 2018 was named one of Time Magazine’s 50 Best Inventions. Solgaard is a sustainable design company that creates premium lifestyle gear for individuals on the go. That’s where spatial computing can help.

AR 533

AR Immersion Augmented Reality Retail 533

Cats and VR

JANUARY 8, 2018

Tactical Haptics is debuting it's newly developed reconfigurable haptic controllers and new game content at the 2018 Consumer Electronics Show (CES). The game features both building and combat interaction as part of the game, similar in spirit to strategy games like Starcraft, but in contrast Colony Defense is first-person and hands-on.

Haptic 109

Haptic Controllers Los Angeles Gaming 109

Road to VR

OCTOBER 7, 2020

They Suspect Nothing (2018) – Oculus Studios. “The acquisition is in line with Thunderful’s strategy to expand its Games segment by adding attractive platform partnerships and publishing deals. Esper 2 (2015) – Oculus Studios. Onward (2016). A Night Sky (2017) – Oculus Studios. Augmented Empire (2017) – Oculus Studios.

Oculus 299

Oculus Strategy Gaming 299

Upload VR

AUGUST 24, 2023

The highly anticipated shooter from First Contact Entertainment uses key new PSVR 2 features like eye tracking toward the goal of developing a more refined tactical game than its 2018 predecessor, Firewall Zero Hour. Just ahead of launch, First Contact Entertainment released a roadmap promising new co-op modes, maps, weapons, and contractors.

Eye Tracking 95

Eye Tracking Strategy Entertainment Sony 95

ARPost

MARCH 25, 2022

Dubbed Magic Leap 2, it’s expected to be better than its 2018 predecessor , which flopped. Magic Leap’s strategy to focus on niche enterprises appears to be the right move for now. People are expectant of Magic Leap’s soon-to-be-released enterprise AR glasses.

Magic Leap 510

Magic Leap AR Wearables Hardware 510

Upload VR

MARCH 1, 2024

The Meta Quest operating system is a fork of the open-source core of Android (known as AOSP), a similar strategy to Amazon's Fire OS for its Fire tablets. Meta has been working on it for at least seven years, as it first arrived in 2018's Oculus Go.

Google 142

Google Hardware Strategy Samsung 142

Road to VR

JULY 27, 2020

Pixel Ripped 1995 (2020), the ’90s nostalgia-soaked sequel to VR adventure Pixel Ripped 1989 (2018), just got a free update that’s bringing a bunch of new content to the game. Dot outfits: Unlock new armors for Dot that give bragging rights to true Pixel Ripped fans!

Strategy 247

Strategy Oculus Gaming 247

AR Insider

AUGUST 5, 2020

S ince 2018, Zappar and 7-Eleven have collaborated on the 7Rewards app, designed to award customers points that can be redeemed in-store towards 7-Eleven partner products. Strategy-wise, the team wanted to create a timely experience that capitalised on a major social event, to draw interested users to the 7Rewards app.

Case Study 281

Case Study Study AR Retail 281

Road to VR

AUGUST 27, 2019

Firewall Zero Hour (2018) , the PSVR exclusive & team shooter from First Contact Entertainment, is celebrating its one-year anniversary with a six-day free trial for PS Plus members. The game typically costs $20, so it’s definitely worth jumping in for free while you can. Looking for tactics?

Strategy 182

Strategy Entertainment Hardware Gaming 182

Upload VR

JANUARY 29, 2024

Its strategy is more akin to wanting to be a second Apple than what Google did with Android. But Meta's strategy also harms its reported own long-term goal of being an Android-like player. Until 2018 it was mostly focused on PC VR, a market it has mostly abandoned.

Samsung 130

Samsung Google Apple Hardware 130

Road to VR

DECEMBER 9, 2020

.” While Oculus nor any other aspect of Facebook’s XR operations are mentioned directly in the suit, there’s clear overlap between the company’s alleged anticompetitive practices and its strategy in the XR space.

Oculus 363

Oculus United States Washington Software 363

Road to VR

FEBRUARY 12, 2019

Last week the studio announced that Space Junkies was coming to 100+ VR arcades later this month , which may serve as a potent marketing strategy, appealing to would-be VR eSports players looking for the next Echo Combat (2018). SEE ALSO 'Beat Saber' Expert+ Difficulty Levels Come to PSVR, "a lot, lot of music coming".

Unreal 175

Unreal Strategy Gaming Controllers 175

AR Insider

DECEMBER 12, 2019

billion in 2018 to $6.39 The same pricing strategy will drive Rift S unit sales in the coming quarters, though the equally-priced Quest will outsell it 3 to 1 by 2023. million in 2018 to 19.76 million in 2018, growing to 48.5 Drilling Down on VR Hardware. The forecast projects it to grow from $1.67 billion in 2023.

Hardware 195

Hardware AR Trends Data 195

VRScout

FEBRUARY 26, 2018

price, however, “at least until the end of 2018” according to an official release. Subscribers will get access to exclusive promotions and discounts every month starting in February 2018. This strategy may be more effective than the company has previously let on. Existing subscribers will be able to keep that $6.99

HTC 217

HTC Software Strategy Course 217

The Ghost Howls

OCTOBER 12, 2018

Not the best strategy ever, I know, but it worked. The post A journey in some interesting Italian VR startups at Milan Games Week 2018: AnotheReality, Beyond The Gate and many more! I am so badass with a headset on my face and a crossbow in my hands. appeared first on The Ghost Howls.

Gaming 157

Gaming Italy Virtual Reality Entertainment 157

VRScout

JULY 23, 2020

My latest strategy involves stalking enemies from rooftops and raining down waves of arrows like an angelic Spider-Man before making my way to ground level to clean up any remaining foes. Where you go and how you get there is up to you.

Oculus 487

Oculus Groups Strategy Gaming 487

Tech Trends VR

AUGUST 20, 2018

Alex Kipman (@akipman) August 10, 2018. This feels in step with Microsoft’s broader Mixed Reality strategy, keeping its eye on the long-term prize and building the infrastructure that will allow for scaling and adaptation Click To Tweet. VRScout (@VRScout) August 10, 2018. pic.twitter.com/0kCRU8PmG5.

Virtual Reality 168

Virtual Reality Trends Strategy Microsoft 168

Road to VR

MAY 13, 2017

The question followed a discussion about HTC’s strategy of gradually improving and upgrading the first-generation Vive hardware over time, where O’Brien categorised the lighter cable as a harmless mid-generation improvement (presumably the overall lighter weight and tweaked Base Stations would meet this description too). That is an add-on.

HTC 257

HTC Eye Tracking Hardware Trends 257

ARPost

OCTOBER 8, 2019

In fact, there were an incredible 171 million users of VR technology recorded in 2018. With 75% of leading brands now making use of VR in their marketing strategies, virtual reality is beginning to have a big impact on consumers. At the same time, immersion has also become incredibly important to people in marketing all over the world.

Virtual Reality 299

Virtual Reality Tools Technology Strategy 299

VRScout

AUGUST 13, 2018

Vertigo Games’ first attempt at a third-person experience makes its debut at Gamescom 2018 in Germany. A Fisherman’s Tale will be available to the public for the first time Tuesday, August 21st through Wednesday, August 22nd during Gamescom 2018 in Koelnmesse, Cologne, Germany.

Germany 154

Germany France Arizona Strategy 154

Road to VR

JUNE 18, 2019

Double Fine released the VR puzzler Psychonauts in the Rhombus of Ruin on PSVR in 2017, and brought the game to PC VR headsets in 2018. Double Fine also publishes games, one of which was the VR title GNOG , which also hit PSVR in 2017 and eventually PC VR headsets in 2018. 343 Industries – Halo: Recruit.

Gaming 233

Gaming Microsoft Industry Sony 233