ARPost

JULY 27, 2020

He is a member of Adweek’s Academic Council and a teacher of AR marketing since 2015. Goodman students will be among the first to have a solid foundation on how to use AR in marketing strategy.”. His first article on the topic of AR in marketing, published in 2016, won the Business Horizons’ Best Article of the Year award.

Canada 441

Canada Course AR Augmented Reality 441

Road to VR

MARCH 2, 2022

Starting back in 2015, it combined warehouse-scale VR and realistic 4D effects that brought to life some of the most well-known franchises worldwide: Ghostbusters, The Avengers, Star Wars, Jumanji, and more. The company’s choice to adopt “a flexible platform” may point to a remarkably different strategy moving forward.

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Las Vegas San Francisco Entertainment America 254

Anand Tech

FEBRUARY 7, 2024

The company criticized R2 Semiconductor's litigation strategy, accusing it of pursuing serial lawsuits against big companies, particularly after Intel managed to invalidate one of R2's U.S. Intel has expressed its disappointment with the verdict and announced its intention to challenge the decision. patents. "R2

Germany 113

Germany California Europe Technology 113

Upload VR

FEBRUARY 17, 2023

“Under the company’s new strategy as a whole, it no longer quite fit in,” one source is quoted as saying. Tencent aren’t strangers to virtual reality and investments go as far back as 2015, later live-streaming VR concerts for music artists.

Virtual Reality 90

Virtual Reality China Strategy Hardware 90

Road to VR

APRIL 12, 2018

106: Josh Carpenter at GDC 2015. 112: Brandon Jones at GDC 2015. 240: Tony Parisi at Oculus Connect 2015. 263: James McCrae at VRX 2015. 628: Tony Parisi at the Virtual Reality Strategy Conference 2017. . 628: Tony Parisi at the Virtual Reality Strategy Conference 2017. . #13: Vlad Vukicevic at SVVR 2014.

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Oculus Google Strategy Conference 191

VRScout

OCTOBER 4, 2018

Former Macy’s advertising strategy employee Irene Stolyarov thinks using VR for the company’s furniture department “is an awesome idea.” Currently the Email and Push Marketing Specialist at San Francisco-based vintage clothing platform ModCloth, Stolyarov worked for Macy’s from 2015 to 2017.

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Los Angeles San Francisco Retail Atlanta 302

Road to VR

MARCH 12, 2020

The company struck an all too hopeful tone with when it first released its ‘Just another day in the office at Magic Leap’ video in 2015 (retroactively renamed ‘Original Concept Video’) which painted a rosy picture of the near future of the company’s then mysterious AR headset.

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Magic Leap AR Florida Strategy 305

Road to VR

SEPTEMBER 17, 2019

Cher Wang, who took over as company CEO in March 2015, is stepping down to continue as Chairwoman of the HTC board. At Orange, Yves served as EVP of consumer equipment and partnerships, overseeing Orange’s connected technology strategy and business. Across the world, HTC is recognized for its firsts across the mobile and XR space.

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HTC Singapore Google Strategy 201

Anand Tech

MARCH 28, 2023

Established in 2015, JOLED bet on its high-speed inkjet printing technology for EL layer formation as it promised to increase productivity and lower production costs of OLED panels, which was projected to be its key advantage over rivals. JDI has agreed to acquire JOLED's OLED IP, know-how, and engineers, as part of its growth strategy.

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Japan Sony Apple Technology 83

ARPost

FEBRUARY 25, 2020

” See Also: Instagram’s New AR Features Will Force Brands to Change Strategy. According to Groove Jones, Snapchat was the first of these to offer social AR technology back in 2015. It comprises a series of camera filters that are fun, engaging, and can provide a transaction between a customer and a brand or retailer.”

AR 198

AR Augmented Reality Retail Study 198

Cats and VR

MAY 15, 2016

Since our launch in June 2015, we have had an amazing start with StarVR. We’ve been working with a clear roadmap for our VR strategy from day one, and are now about to realize one of the first major collaborations we set out to achieve. The future for StarVR is now set and extremely exciting.” Cats And VR .

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Head Mounted Display Entertainment Strategy Virtual Reality 101

Anand Tech

JUNE 22, 2023

Intel first invested in IMS back in 2009 and then acquired the company in 2015. Meanwhile, selling ownership in fab tool makers fits into Intel's general strategy. Finally, using multi e-beam tools could be crucial for production of photomasks for next generation nodes that rely on EUV and eventually on High-NA EUV lithography.

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Tools Industry Strategy Technology 80

VRScout

AUGUST 31, 2017

Back in 2015, Disney developed AR technology that could bring coloring books to life through live texturing , the process of capturing a 2D drawing to create a 3D augmented-reality image in real-time. Visual artwork is a huge part of Disney’s marketing strategy, and the company is not hiding their embrace of mixed reality.

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AR Augmented Reality Unity Technology 317

VRScout

JANUARY 31, 2018

Trimble – a California-based company that specializes in advanced location-based technology – was one of the first HoloLens partners that Microsoft onboarded back in 2015. Other features enable users to view and capture data with onsite measuring tools, make annotations, and assign tasks.

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Construction Microsoft Magic Leap Data 339

XROM

OCTOBER 30, 2022

link] I have been vested in the virtual reality industry since 2015 & have seen the rise, fall & the rise again post the rebranding of Facebook to Meta. Rishi mentioned that this partnership would mean Sunovatech employing 250 to 300, 3D Artists, AR/VR & Web 3.0 Developers in the next few years.

India 52

India Thailand Europe Virtual Reality 52

ARVR

NOVEMBER 4, 2021

Since 2015, they have offered XR solutions in education, media, gaming industries, and 3D modeling. This Polish AR/VR development company has provided their services since 2015 and has expertise in developing virtual reality training applications for VR headsets and augmented reality apps for mobile gadgets.

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Virtual Reality Software Real Estate Healthcare 130

UploadVR Between Realities podcast

MAY 18, 2017

Launched in 2015, the Superhuman Sports Society’s goals exemplify the values from Japan’s Sport Basic Plan by focusing on three principles: All participants can enjoy sports, Along with the technology, sports continue to evolve, All spectators can enjoy sports. In 2011, Japan passed the Basic Act on Sport.

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Head Mounted Display AR Japan Augmented Reality 136

Road to VR

MAY 25, 2017

The company actually set up the HTC Vive Tech Corporation subsidiary back in 2015 under which all of its virtual reality activities have been coordinated. The move comes just a week after the company announced a mobile standalone Vive headset in partnership with Google.

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HTC Google Virtual Reality Japan 232

VRScout

NOVEMBER 19, 2016

The Institute embarked on its transformative digital strategy in 2015 with the hiring of Chief Digital Officer Susan Poulton and the formation of a dedicated digital innovation team. “I am excited by the enormous potential museums have to be a catalyst for bringing emerging technologies to the public,” Poulton said.

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Philadelphia Education Virtual Reality Strategy 150

Road to VR

JANUARY 15, 2020

E McNeill, the developer behind VR strategy games Darknet (2015), Tactera (2016), and Astraeus (2018), is launching a new VR title soon that aims to bring a strategic bend to the melee combat genre.

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Strategy Jordan Controllers Oculus 292

Road to VR

MAY 8, 2017

VirZOOM (pronounced ver-ZOOM) has created a collection of VR sports games designed to combine strategy, coordination, and fitness. VirZOOM was founded in early 2015 by Eric Janszen and Eric Malafeew in Cambridge, Massachusetts. image courtesy VirZOOM. For more info in upcoming locations, visit VirZOOM.

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Exercises Massachusetts HTC Virtual Reality 249

Road to VR

OCTOBER 16, 2018

At the time of this writing, Jaunt has secured over $100 million from companies such as Disney, Sky, and Axel Springer, with its latest funding round in 2015 garnering the company $65 million. The layoffs come soon after Mitzi Reaugh, previously VP of Global Business Development and Strategy, stepped up as CEO early this month.

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AR China 360 Video Augmented Reality 130

Tech Trends VR

NOVEMBER 20, 2019

In the XR space, the closest we’ve come to someone outlining the inspirational vision of immersive tech is Chris Milk’s TED Talk back in 2015 where he referred to VR as an “Empathy Machine.” But what that doesn’t do is give something for users to really wrap their heads around.

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Trends Tips Case Study Technology 256

Road to VR

JULY 27, 2017

A major part of the company’s early strategy involved an open SDK which would allow developers to use web technologies like JavaScript to build experiences which would extend and interact with the social platform. We had a supportive group of investors that last gave us money in 2015. So what happened?

Virtual World 257

Virtual World Technology Strategy Virtual Reality 257

Road to VR

MARCH 25, 2017

Freeman was excited at the opportunity to build Robinson , telling Road to VR back in 2015 , “…this is the one IP that in my career is likely to show the most promise. Robinson launched back in November on PSVR, and came to the Rift in February. Elijah Freeman holds a Rift Crescent Bay prototype. It makes me feel childlike…” he said.

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Strategy Gaming Groups Controllers 197

XR Today - Mixed Reality tag

NOVEMBER 28, 2023

Additionally, Christopher Hoffmann, Partner, Flatz Hoffmann , explained, “Our strategy is to identify emerging European champions with ambitions for technology leadership and resource efficiency. ” Hoffmann concluded his firm “looks forward to supporting the team as it scales from venture to growth.”

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North Carolina New York City New York Austria 85

Road to VR

APRIL 13, 2017

This will also help achieve a good-better-best pricing strategy for consumers, which should benefit industry stakeholders all along the supply chain. Consumer reaction to the rapid proliferation of LBE centers, which emerged in 2015, are now a core component of an early distribution marketplace for VR content producers.

Virtual Reality 224

Virtual Reality Industry Head Mounted Display China 224

VeeR VR

OCTOBER 15, 2018

Now that the technology is stable and easily accessible, brands and businesses are increasingly looking to VR technology and incorporating it into their marketing strategies. NYT and 1 Million Subscribers In 2015, the New York Times sent over one million cardboard headsets to their news subscribers.

Strategy 21

Strategy Industry Virtual Reality New York 21

Road to VR

JULY 17, 2017

In fact, since the first survey in 2015, Ease of Use has consistently been in the top three criteria selected by the survey’s respondents. Non-tech savvy shoppers will still balk at upgrading graphics cards and setting up the boundary system needed to properly run room-scale VR experiences.

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Survey Virtual Reality Industry Oculus 212

XR Today - Mixed Reality tag

FEBRUARY 21, 2023

DigiLens has introduced a set of ARGO Holographic smart glasses to empower users in the future of work, and Iristick is working on a global distribution strategy for its wearables, intended to target people in the modern workforce.

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Industry AR Wearables Strategy 79

Tech Trends VR

MAY 21, 2018

Since 2015, Google Expeditions has brought students to places like the Burj Khalifa, Antarctica, and Machu Picchu with virtual reality (VR) and augmented reality (AR). Tour Creator builds upon this success – over three million students used the service so far – by allowing people to create and customize their own experiential content.

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Immersion Georgia Virtual Reality Education 298

Road to VR

SEPTEMBER 8, 2016

As an electronics company, Apple’s general strategy seems to be to wait until a market is well established before joining it, then attempt to create an Apple-idealized product for that market. Apple is infamous for its patent strategy and you shouldn’t be surprised to find that they’re well into it in the AR/VR space.

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Apple AR Head Mounted Display Augmented Reality 100

Cats and VR

FEBRUARY 27, 2017

Founded in 2015, Experiment 7 started as a collaboration between founders Geoffrey "GZ" Zatkin and Demetri Detsaridis, who had previously worked together on DC Universe Online. Wizards Of The Coast recently announced their partnership with Experiment 7 to bring games to VR.

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DC Strategy Samsung Gaming 100

Road to VR

DECEMBER 10, 2019

Even at the low side of 100,000 units, that’s in the neighborhood of how many Oculus Rift DK2s were shipped globally , which at the time of launch in 2015 cost nearly one-sixth of the price of ML One. Abovitz reportedly later reduced that number to 100,000 units. Image courtesy AT&T, Magic Leap.

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Magic Leap AR Japan Apple 148

Cats and VR

JANUARY 26, 2018

We believe this partnership will support Skydance’s expansion internationally, across media and into television production, and provide Tencent with attractive content that we can share with China consumers,” said James Mitchell, Chief Strategy Officer at Tencent.

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Filming China Entertainment Asia 141

VRScout

JUNE 10, 2016

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. In 2015, Snapchat acquired Looksery for $150M.

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Augmented Reality HTC Google Seattle 150

Road to VR

JUNE 20, 2016

Survios, the development team we first encountered when trying out their version of free-romaing VR, Project Holodeck , 2 years before room-scale became ‘a thing’ with Valve and HTC’s Vive launch in early 2015. Bullettime in VR: Dodge and deflect incoming projectiles in mind-bending slow motion.

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Data HTC Virtual Reality Strategy 104